E2C Reconnecting Generation

BACKGROUND

SENIOR CITIZEN

The fastest growing age segment

The senior population is expected to grow more

than 25% in the next 5 years

ABOUT

Improve

seniors day

to day life

10,000 smartphones sold

In cooperation with LG ISR

and Huawei

ISRAEL MARKET SUCCESS Our Vision

SENIOR FRIENDLY SMART DEVICES

SIMPLE PHONE WEARABLE EMERGENCY

BRACELET

SIMPLE TABLET SIMPLE SMART TV

MOST SENIORS ARE NOT CONNECTED

AGE

HAVE

CELLPHONE

HAVE

SMARTPHONE

65-74 75-84

84% 67%

25% 8% WHY?

Device complexity

Apps complexity

Touch screen too sensitive

Need assistance to connect

* Pew research 2014

OUR SOLUTION

OUR SOLUTION – SERVICE LAYER APPLICATION

E2C Software

Support

Club

Ecosystem

E2C SOFTWARE - TACKLING THE PHYSICAL LIMITATION

Or

BYOD (Any Android, later on

iPhone as well)

One click installation

Branded box

Uniquely developed

(patent pending) senior

friendly touch buttons +

E2C SOFTWARE - TACKLING THE PHYSICAL LIMITATION

Time to demo:

• Long Click until vibration

• Senior friendly keyboard

• Simplest call functionality

• Message Center

• Picture Center

• Senior friendly content (ads free!!!):

• News

• Google

• YouTube

• Radio

• Facebook

• All regular applications

• User level

• Care giver options

LONELINESS

THANK YOU!