reconfiguring the hits: the new portrait of television program success in the social media era
TRANSCRIPT
![Page 1: Reconfiguring the hits: The new portrait of television program success in the social media era](https://reader034.vdocuments.us/reader034/viewer/2022042706/58ae055c1a28aba3178b4969/html5/thumbnails/1.jpg)
Reconfiguring the “Hits”: The New Portrait of Television Program Success
in the Social Media Era
Allie Kosterich @allkost
Rutgers University School of Communication & Information
The World Media Economics and Management Conference New York, NY May 3, 2016
![Page 2: Reconfiguring the hits: The new portrait of television program success in the social media era](https://reader034.vdocuments.us/reader034/viewer/2022042706/58ae055c1a28aba3178b4969/html5/thumbnails/2.jpg)
Hypotheses
Theoretical Framework Method Results Conclusion
H1: The “hit” television programs portrayed by social TV analytics will compose a greater variety of genres than the “hit” television programs portrayed by traditional Nielsen ratings.
H2: The “hit” television programs portrayed by social TV analytics will compose a greater diversity of network sources than the “hit” television programs portrayed by traditional Nielsen ratings.
H3: There will be greater performance volatility within the “hit” television programs portrayed by social TV analytics than within those portrayed by traditional Nielsen ratings.
![Page 3: Reconfiguring the hits: The new portrait of television program success in the social media era](https://reader034.vdocuments.us/reader034/viewer/2022042706/58ae055c1a28aba3178b4969/html5/thumbnails/3.jpg)
Theoretical Framework Method Results Conclusion
![Page 4: Reconfiguring the hits: The new portrait of television program success in the social media era](https://reader034.vdocuments.us/reader034/viewer/2022042706/58ae055c1a28aba3178b4969/html5/thumbnails/4.jpg)
Genre
Theoretical Framework Method Results Conclusion
Table at left: Genres represented by TV’s “hits” (n = 1040).
Table at right: Weekly charting placement for each genre.
Notes: All figures are mean shows/week; standard deviation indicated as s.d.
***Sig. at p < 0.01 **Sig. at p < 0.05 *Sig. at p < .10
![Page 5: Reconfiguring the hits: The new portrait of television program success in the social media era](https://reader034.vdocuments.us/reader034/viewer/2022042706/58ae055c1a28aba3178b4969/html5/thumbnails/5.jpg)
Source
Table at left: Diversity according to program source (n = 1040).
Table above: Charting placement for different network sources. Notes: All figures are means, standard deviation indicated as s.d. *Significant at p < 0.01
Theoretical Framework Method Results Conclusion
![Page 6: Reconfiguring the hits: The new portrait of television program success in the social media era](https://reader034.vdocuments.us/reader034/viewer/2022042706/58ae055c1a28aba3178b4969/html5/thumbnails/6.jpg)
Volatility
Table above: Volatility in the number one position.
Notes: All figures are means, standard deviation indicated as s.d. **Significant at p < 0.05
Theoretical Framework Method Results Conclusion
![Page 7: Reconfiguring the hits: The new portrait of television program success in the social media era](https://reader034.vdocuments.us/reader034/viewer/2022042706/58ae055c1a28aba3178b4969/html5/thumbnails/7.jpg)
Discussion - Social TV analytics as information source for programming and ad-buying decision-making.
- Greater array of content? - More competitive landscape? - Greater diversity of successful program sources?
- Future Research: - More comprehensive approach to assessing volatility. - Examination of the extent to which social TV analytics are integrated into content production, development, and distribution decision-making routines. - Analysis of future content genres and sources picked up to air; analysis of ad prices for content.
Theoretical Framework Method Results Conclusion
![Page 8: Reconfiguring the hits: The new portrait of television program success in the social media era](https://reader034.vdocuments.us/reader034/viewer/2022042706/58ae055c1a28aba3178b4969/html5/thumbnails/8.jpg)
Thank You! Allie Kosterich
@allkost