recommendations platform by times internet, which helps
TRANSCRIPT
India’s Leading Discovery &
Recommendations platform by
Times Internet, which helps
you explore and experience
your city like never before.
About Whats Hot Whats Hot is a local discovery platform that aims at informing,
influencing, and entertaining millennials by helping them explore
and experience their city.
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Our Numbers With over 60 million unique yearly users, Whats Hot is
growing exponentially, and is on its way to becoming the
perfect guide for ‘What’s hot’ in your city.
10 Cities 6 5. 0
Unique Users Annualy
MN+
2 Unique Users
Monthly
3. 0. 5 Social Media Interaction
Monthly
MN+
7 App Downloads
MN+
MN+
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Our Cities From North to South, and East to West, Whats Hot has a
presence in 10 major Indian cities.
Delhi NCR Mumbai Bangalore Pune Kolkata
Jaipur Goa Chandigarh Hyderabad Chennai
AGE GROUP
18-25
20%
25-40
58%
40 above
22%
CITIES SPLIT
Tier 1
81%
Tier 2 and 3
19%
GENDER
Female
56%
Male
44%
Whats Hot Numbers MALE FEMALE
AFFINITY
Food & Dining/Cooking Enthusiasts Lifestyles &
Hobbies/Fashionistas Shoppers/Value Shoppers
Travel/Travel Buffs
Media & Entertainment/Movie Lovers
25.0%
18.0%
17.0%
25.0%
15.0%
28.0%
24.0%
15.0%
18.0%
15.0%
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Our Core Audience Whats Hot is a hyper-local platform that caters to the modern Indian, someone
who is well-travelled, digitally savvy, and looking for new experiences.
Urban Millennial Significant
Disposable Income
Residents Of
Mega Cities
Well-travelled Live In
Constant FOMO
Food Lifestyle Travel Online Events
Nightlife Fitness Shopping Discovery
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Our Diverse Categories From Travel to Fitness, Shopping to Nightlife, Whats
Hot is your city’s go-to guide for everything that is hip
and happening.
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Our Influencers In today’s digital age, Whats Hot understands the importance
of social media influencers in shaping the narrative.
Fashion Niki Mehra
(257K)
Travel Kritika Khurana
(649K)
Male Lifestyle
Blogger Vishnu Kaushal
(389K) Fitness Namrata Purohit
(309K)
Mom Blogger Deeksha Mishra
(21.9K)
Chef Ajay Chopra
(337K)
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Content Formats From Online Events and Listicles, to Display Banners and videos covering
restaurants, Whats Hot champions diversity in its content solutions.
Article Curation Video Production Social Media promotions
Online
Events and
Sessions
Display Banners IPs
Article Curation
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Native Plug-ins
•Organic and very indirect form of articles
•Focuses on subtle plug-ins and low key brand
promotions
•Examples : 5 Places you can order from for
your Date Nights at Home (Plug-in for Bumble)
Direct Plug-ins
•To the point and straightforward brand
promotions
•Focuses on USPs and offerings in a very direct
way
•Example : 5 Reasons why you should order
from Marriott On Wheels
At Whats Hot we have a wide variety of
video formats available. Each format
caters to a unique requirements of the
brand.
•In a Minute Video
•Long Format Videos (3-5 Minutes)
•Influencer Led Videos
•Home-shot Videos
•Dual Screen Videos
Video Production
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Tadka
Series
Cooking series
with Influencer
chefs and Whats
Hot Anchors Involves product
integration throughout
the video
Ex : Marico, Mother’s
Recipe, Orika Spices
etc
Eat Shop
Discover
These series showcase
new and exciting things
happening in and
around our city. All
awesome discoveries
from shopping brands to
fitness clubs to new
eateries everything is
covered in this property
Ex : Exciting brand to
shop from in
ShahpurJat, Best eating
spots in NSP etc
Gupshup
Videos
QnA format video with
Celebrities, Local
Audience, Influencers
etc. hosted by Whats
Hot Anchors
Involves quirky and fun
elements like rapid fire,
coffee shots etc
Ex : Malaika Arora,
Richa Chaddha, Jim
Sarabh etc
Whats Hot
Recommend
s
Hosted by Whats
Hot Editors review
format
videos/articles
allow the user to
gain more
confidence in the
product
Involves Real reviews
and usage during the
video
Ex : Gillette, Louis
Philippe Shirts,
Maybelline eye liner etc
Happy Hours
Recipe videos with an
expert or restaurant
bartenders
Involves brand
integration and
complete product
placement
Ex : Barents Whisky,
CnC Rum, Old Habits
Vodka etc
Millennials
Series
This is a video series
based on our everyday
heroes. From an
emerging young
entrepreneur to
dedicated social worker
this series introduces us
to our Unseen Leaders
Ex : Neeraj an owner of
a travel based
company, MC Kode, a
millennial and founder
of Spit Dope Inc etc
Whats Hot IPs
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Objective: Generate awareness and traffic to the brand’s platform
Display Banners
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Objective: Generate leads, enquiries and registrations
Lead Generation
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Campaign Duration : 3 Day
View All 71 Comments
Campaign Duration : 1 Day
View All 51 Comments
Campaign Duration : 2 Days
329 comments
Online to Offline led Campaign
Activations
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Creating Sampling opportunities for
Brands and Businesses
•Introducing the product range in the market online and offline
•Real time interactions with the audience via
offline engagement
•Influencers and bloggers collaborations for higher traction and greater visibility
•Creating a huge pool for Market testing and
feedback
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Case Studies
Total Campaign Mileage 8 Million ++
Marico
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https://www.facebook.com/watch/?v=740073163224997 https://www.whatshot.in/mumbai/
chef-ajay-chopras-scrumptious-stir-
fry-veggies-recipe-c-25133
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https://www.facebook.com/watch/?v=364343894712815 https://www.instagram.com/tv/CFCZcTBpNrz/
Mother’s Recipe
Total Campaign Mileage 2 Million ++
Marks & Spencers
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https://www.facebook.com/watch/?v=358150278855629 https://www.instagram.com/p/CGXWYCYJxly/
Total Campaign Mileage 3 Million ++
Lifestyle
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https://www.facebook.com/whatshotpune/videos/1245287249182703 https://www.instagram.com/p/CD5YVb1Jw0H/
Total Campaign Mileage 1 Million ++
Marriott
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https://www.facebook.com/whatshotdelhi/videos/611459129736762 https://www.facebook.com/1449682595064820/
posts/3639816762718048/
https://www.whatshot.in/pune/
marriott-on-wheels-brings-you-
hygienic-global-fare-to-your-
doorstep-c-23808
Total Campaign Mileage 3 Million ++
ITC
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https://www.facebook.com/whatshotdelhi/videos/
611459129736762
https://www.whatshot.in/mumbai/birthdays-or-
anniversaries-bring-home-luxury-flavours-
gourmet-couch-itc-hotels-c-24671
Total Campaign Mileage 1 Million ++
GREY GOOSE BOMBAY SAPPHIRE DEWARS
Bacardi
https://www.facebook.com/1449682595064820/
posts/3787039374662452/
https://www.instagram.com/p/B-zyKkPgHBk/ https://facebook.com/whatshotpune/videos/
119420799381536/?v=119420799381536
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Total Campaign Mileage 3 Million ++
AbinBev
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https://www.facebook.com/1449682595064820/
posts/3803104566389266/
https://www.whatshot.in/mumbai/birthdays-or-
anniversaries-bring-home-luxury-flavours-
gourmet-couch-itc-hotels-c-24671
Total Campaign Mileage 1 Million ++
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Brands
we
have
Worked with