recognition roundtable
DESCRIPTION
Patrick Byers of Outsource Marketing shares how your company can use social media as a tool to build relationships, communication and trust among employees, workgroups and teams.TRANSCRIPT
1 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Patrick Byers
Recognition Roundtable
June 10, 2009
Using social media to build a culture of appreciation at work
2 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Where the hell are the handouts?
3 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
4 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Why should marketers care about this stuff?
5 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
43% of employees do not feel they know enough
about their own customers.
Towers Perrin
6 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
65% of employees do not feel they know enough
about the competition to be fully effective.
Towers Perrin
7 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Only 39% of employees feel they are informed about the differences between their
company’s products and the competition.
Towers Perrin
8 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Marketing isbroken
Too littletrust
Too muchinformation
9 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Marketing isbroken
Too littletrust
Too muchinformation
Casting responsibility
Strategic responsibility
Execution responsibility
ROI responsibility
Message responsibility
Environmental responsibility
Social responsibility
10 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Engagement helps drive company growth
Employeeengagement
Employeesatisfaction +retention
Customer service
Customer retention + trust
Profitability Growth
11 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Agenda
What social media is
How social media can help
Recognition Roundtable group setup
Social networks for the enterprise
Let’s get creative
12 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
What social media is
13 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
14 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
A social networking primer
15 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
“People are the media in social media.”
Joe MarcheseSocialVibe
16 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Social media is about user-generated content
Blogs
Microblogs / presence apps: Twitter, Plurk, Friendfeed, Jaiku, Identi.ca, Brightkite
Social networking: Facebook, LinkedIn, Plaxo, MySpace
Events: Upcoming.org, Evite.com
Wikis: Wikipedia, Wiktionary
Social bookmarking: del.icio.us, StumbleUpon
Social news: Digg, Mixx, Reddit, Google Reader
Opinion sites: epinions, Yelp
Photo sharing: Flickr, Picasa, Zooomr
Video sharing: YouTube and Vimeo
Livecasting: Ustream and Justin.tv
Audio and Music Sharing: Last.fm, Pandora, imeem
Virtual worlds: Second Life
Online gaming: World of Warcraft
Game sharing: Miniclip.com
17 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
How social media can help build a culture of appreciation at work
18 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Four stages of internal communications
1. One-way print communications
2. One-way electronic communications
3. Interactive, moderated online publications
4. Interactive, un-moderated online vehicles
Steve Crescenzo
19 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
20 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
“When properly rolled out, social media and Enterprise 2.0 tools can help companies meet their No. 1 internal communication
goal – engaging employees.”
Michael RudnickGlobal intranet and portal leader at Watson Wyatt
21 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
22 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
The 12 Questions
1. Do you know what is expected of you at work?
2. Do you have the materials and equipment you need to do your work right?
3. At work, do you have the opportunity to do what you do best every day?
4. In the last seven days, have you received recognition or praise for doing good work?
5. Does your supervisor, or someone at work, seem to care about you as a person?
6. Is there someone at work who encourages your development?
7. At work, do your opinions seem to count?
8. Does the mission/purpose of your company make you feel your job is important?
9. Are your associates (fellow employees) committed to doing quality work?
10. Do you have a best friend at work?
11. In the last six months, has someone at work talked to you about your progress?
12. In the last year, have you had opportunities at work to learn and grow?
23 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
The 12 Questions
1. Do you know what is expected of you at work?
2. Do you have the materials and equipment you need to do your work right?
3. At work, do you have the opportunity to do what you do best every day?
4. In the last seven days, have you received recognition or praise for doing good work?
5. Does your supervisor, or someone at work, seem to care about you as a person?
6. Is there someone at work who encourages your development?
7. At work, do your opinions seem to count?
8. Does the mission/purpose of your company make you feel your job is important?
9. Are your associates (fellow employees) committed to doing quality work?
10. Do you have a best friend at work?
11. In the last six months, has someone at work talked to you about your progress?
12. In the last year, have you had opportunities at work to learn and grow?
24 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
25 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
EMC
Accessed 4.5M times/month
Over 50% of the workforce are actively participating
Over 15k people chatting about EMC on Twitter
“Fully opt-in, mostly viral platform for employees to be heard, do what they love, be intellectually stimulated, connect and collaborate with others in alignment with our company's strategy, and most everything else "good"
- David Spencer, EMC
26 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
27 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Sabre Town
60% of questions answered within one hour (one hour!)
Each question receives an average of 9 responses
More than $500,000 in immediate, direct savings for the company
65% of all Sabre employees became active Sabre Town members in the first 3 months
More than 90% of employees are active today
Prescient Digital
28 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
52% of organizations using Web 2.0 achieved Best- in-Class performance
(5% didn’t)
Aberdeen Group
29 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Companies using Web 2.0 tools achieved 18% increase in engagement
(1% of those that didn’t)
Aberdeen Group
30 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Recognition Roundtable group setup
31 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Social networks for the enterprise
32 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Social networks for the enterprise
Roll your own
Ning
Yammer – mostly micromessaging
SocialText – wiki work
Cubeless
CubeTree
33 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
34 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Let’s get creative
35 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
The 12 Questions
In the last seven days, have you received recognition or praise for doing good work?
Does your supervisor, or someone at work, seem to care about you as a person?
Is there someone at work who encourages your development?
At work, do your opinions seem to count?
Does the mission/purpose of your company make you feel your job is important?
Do you have a best friend at work?
36 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Thank you.
37 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Join the discussion at ResponsibleMarketing.com
38 | Using social media to build a culture of appreciation at work – Recognition Roundtable | June 10, 2009
Connect with me
Patrick ByersOutsource Marketing
800.803.3229, ext. [email protected]
www.outsourcemarketing.com
Facebook, Twitter, LinkedIn, Plaxo www.responsiblemarketing.com/connect