Recipe RadarBy Katya, Emma, Maya and Freja

Who, what, when, where, why?• Who? Busy people who don’t always have time to think of

recipes for their meals. • What? An App simplifies and speeds up making dinner.• When? Whenever you are in need of a quick and easy

homemade meal. • Where? Compatible with both Apple and Android devices. • Why? So that people have access to simple and fast recipes,

when they need them.

Problem• Busy working people and students want to have home-made

meals, which are also quick to make and don’t require many ingredients.

Question • What ingredients do I have?

Key Insights• Simple, quick recipes which do not require complicated or

expensive ingredients.

Pitch• My team, KEMF Apps, is developing Recipe Radar to help

working people and students save time and money when cooking their meals. As an added benefit you can share and rate recipes with other users.

User Profile• Name – Jennifer Stewart• Age – 18• Status (catering, non-catering, student etc.) – Self-catered, full-

time student• How often do you cook? – 2/3 times a day• How often would you like to cook? – Everyday, if it was more

simple.• How often do you go food shopping? – Once/ twice a week.• What is your budget per week? – Less than £25• Who do you cook for? – Myself• How often do you search for recipes online? – Once/twice a

month• How often do you use your smartphone? – Every day

Existing Competition• Jamie’s Recipes• Jamie’s 20 Minute Meals• BBC Good Food

Minimal Viable Product• Recipes which are quick and easy.• Being able to share recipes through the internet.

Flow of App• Recipe Radar works well, as it is easily navigated and has a

simple but attractive layout and style. This means users come back often to find all sorts of recipes.

Wireframe 1/3

Wireframe 2/3

Wireframe 3/3

Feasibility• The App will use internet, so the data is accessed through the

internet.• The content will be easy to acquire as the user will upload

their own recipes.• Technical feasibility will be easy as the App is a recipe sharing

version of such Apps like Facebook, Instagram and Twitter.

Business Case• ‘Recipe Radar’ is an App which is perfect for those busy

people, who want to eat healthy, home-made meals, but don’t have time to buy lots of ingredients, or make a complicated dish. The App is easy to navigate and easy to find what you are looking for. When you create and account, you will be able to share your own recipes with others, as well as being able to see others’ and rate others’. You can also add recipes to your favourites so that it is easy to go back to a recipe you have enjoyed before.

Marketing Strategy• Word of mouth through users talking to each other and

friends.

Added Bonus• On making an account, you will automatically have the recipe

for ‘Grandma’s Tomato Sauce’ added to your favourites.