C U S T O M E R T E S T I M O N I A L S

Dual Targeting; Recruitment Consultancies

Ve Interactive has developed a suite of apps across one platform, which help businesses acquire, engage and convert more online. With our Dual Targeting strategy, we can find you both new clients and new candidates, allowing your business to grow rapidly.

10,000+ CLIENTS | 19 LANGUAGES | 43 TERRITORIES

3 Acquisitions in 2014

Industry Awards & Recognition

Online Professional Behavioural Targeting

VeAds uses the latest in target identifying technology to serve advertisements across the web, to your absolute ideal target audience. This can be to generate new business and roles for you to recruit for, or to find the candidates to fill those positions.

Ve will prospect for new clients and candidates for your consultancy in multiple ways, optimising

toward the best performing methods:

Premium Site Lists

Buying programmatic inventory based on your sector and our analysis

Channel Verticals

Targeted and scalable prospecting across 26 channels & 300 sub-channels

Semantic – Content Verification

Page level targeting based on keyword, topic, competitor and ad placement

Behavioral Data Prospecting - 1st 2nd & 3rd Party Data Segments

Pre-campaign analysis, publisher partnerships and 3rd Party Data allow us to build unique

targeting segments based on your target market

Lookalike Targeting

By analysing data we collect from your users on your website, we identify those most

valuable to you. With these attributes identified we run a lookalike algorithm to target

new users

VeAds Targeting Strategy

VeAds Dual Targeting Strategy

Reach both Recruitment professionals and new candidates in one campaign

Online Professional Behavioural Targeting; Generating new clients

We are able to promote your consultancy to HR managers, HR directors, Managing Directors and other key decision makers relating to Human Resources, all across the web.

We can drive these individuals to your website, driving enquiries for your consultancy and increasing the roles you have available. We know what websites they visit (see below for examples) and can promote you via these key publishers. Furthermore, we can utilize 1 st, 2nd and 3rd party data to identify the correct users online and serve your advertisements on the sites they naturally visit. Also use technology to identify key words within articles that these users will be reading. We will then serve your advertisements to these Individuals and drive them to your website. We can advertise across all these channels, under one budget!

Online Professional Behavioural Targeting; Generating new Candidates

Using 1st, 2nd and 3rd party data we are able to target candidates by numerous criterion relating to their professional careers. Our data sources include;

We can identify users using the following criterion and serve them your advertisements on the websites they visit. Dynamic advertisements (displaying specific roles) will drive these candidates to your website, increasing your talent pool;

Job Function Industry Company Size Seniority Career• Finance• Education• Legal• Sales • Marketing• Operations• Engineering/Tech• Medical• Government• C Suite• Consultants• IT• Etc

• Management Consultancy• Education• Consumer Services• Energy & Utilities• Accounting Services• Advertising & Marketing• Agriculture• Building services• Commercial Printing• Technology• ICT services• Government• Etc

• Fortune 500• 5K+ employees• 1k – 5K employees• 101 – 1K employees• 21 – 100 employees• 1 – 20 employees

• Board Level• Senior Management• Mid-Management• Non-Management• Low Experience• Entry level• Graduate

• Accounting and finance• Customer Service• EMS• Health Care• Human Resources• Insurance• IT Professionals• Legal Services• Management &Business• Manufacturing• Production• Media & Comms• Public Relations• Research• Sales & Sales Management• Etc

• Identifying, segmenting and targeting clients/canidtaeswho browse the site, but leave without registering

• Serving highly personalised display ads on high quality publishers

• Separate strategies built for home page, job list and registration abandonment

• Re-engaging dormant existing clients/candidates

• Maximising website traffic to ensure maximum conversion are achieved.

Online Professional Behavioural Targeting; Retargeting users who visit, but do not convert

VeAds Targeting Strategy

VeChat and VeContact Converting the traffic we drive….

VeChat: Onsite Overlay

VeChat is triggered by the physical CLICK of a customer exiting the basket or checkout page.

Deliver targeted offers, or discount codes

Reminder users of USP’s

Offer additional customer service

Collect feedback

The majority of visitors to your website do not enter any personal details for you to engage with them – they are Unknown to you.

Increase website conversion rates by engaging with visitors when they click to abandon at the crucial registration page.

On average, 76% of users

abandon

VeChat: Performance

Your Ve account manager will consistently work to drive improved results to beat the below results we are currently achieving for thousands of clients:

Requests 70%

Approval Rate 42%

Click Rate 21%

Click to Conversion Rate 56%

Conversion Rate 3%

Job feed

Cascade emails

Criteria filtering

Personalisation

Dynamic subject lines

Dynamic promotion codes

A/B split testing

Basket re-build functionality

Fully responsive templates

Collects data in real-time

Ve sends email when customer exits the site before completing registration

Ability to engage with customers on a Pre-submit and post submit basis

Convert abandoned users with targeted email re-engagement. Capturing user data in real time will ensure that abandoned registrations are engaged with. Users will be sent a fully personalised and optimised email 35-45 minutes after the point of abandonment.

VeContact Reactive

Average Abandonment Rate 76%

Ve Email Deliverability 98%

Open Rate 54%

Open to Click Rate 38%

Click to Conversion Rate 21%

Overall Conversion Rate 4%

Unsubscribe 0.4%

VeContact: The Results

Your Ve account manager will benchmark results with industry and competitor averages and optimise accordingly for the best possible results.

VeAds Targeting Strategy

VeMerchant Reporting and insight on all activity

VeAds: Reporting

Full transparency on, delivery of impressions, clicks, costs and all derived metrics.

Full campaign overview and audience analysis can also be provided on a monthly basis.

VePlatform: Reporting

Conversions

Revenue generated

Number of emails sent

Open rate

Click rate

Conversion rate

Current templates

Campaign performance over time

Forecasts for our other solutions

The VePlatform gives our customers full access and transparency to our activity, reporting on:

VePlatform: Additional Analysis Available

Integration with Google Analytics

Product analysis (which roles or services have a high abandonment rate)

Funnel analysis (where your candidates or clients are dropping off)

Additional Features include:

VeAds Targeting Strategy

Thank you

Neil PauksztelloHead of Recruitment MarketingNeil.Pauksztello@VeInteractive.com0203 817 6075 @neilpauk