rebrandingart

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Arts Corps Finale | 6/5/12 | Elly Chao STEP INTO YOUR POWER THRU ART.

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RebrandingArt

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Page 1: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

STEP INTO YOUR POWER THRU ART.

Page 2: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

We are a group of passionate adults who strive to help youth in underserved communities create better futures through arts education.

Page 3: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

We are not just another art class. Our classes are highly enjoyable, but having fun is only the precursor to experiencing something deeper.

Page 4: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

Our students come out to be better people—they learn to respect, to work in collaboration, to persist, and so on, and they continue to carry these traits through school, college, career and life.

Page 5: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

We are Arts Corps.

We empower students with the courage to express themselves and the confidence to positively impact our community.

Page 6: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

We believe in our students, and we bring out the best in them.

Page 7: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

Old Identity

Page 8: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

New Identity

Page 9: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

Headlines are always displayed in all-caps. It’s also seen in short quotes. Under certain occasions graphical elements can be incorporated in this format:

Content is always displayed at a smaller size than the headline and cannot be inte-grated with any graphical element.

Under certain occasions graphical elements may be incorporated in such format.

Headline

Body

Highlight

DIN BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Rockwell Regular

ABCDEFGHJIKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Typeface

Page 10: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

STEP INTO YOUR POWER THRU ART

WE NEED YOUR LEADERSHIP; WE NEED YOUR VOICE.

I DO ART, BECAUSE THAT’S WHAT I WAS BORN TO DO.

CREATIVITY, IMAGINATION IS YOURS, AND YOU CAN APPLY IT TO ANYWHERE.

WE BELIEVE THE BEST IN YOU.

CREATIVITY IS POWERFUL.

WE BRING OUT STUDENTS’ POTENTIALS THRU ART.

Hero quote:

Voice

Page 11: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

C MY K

C MY K

C MY K

00900

25524342

000

888991

255255255

000100

00060

0000

CMYK

RGB

RGB

RGB

RGB

Color Palette

Primary Secondary

Page 12: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

The voice of the imagery should be in sync with our verbal language—emotionally evoking, as well as dispaying the creativity of youths. Black and white images are mostly used, with litle instances of colored images. However, texts are only to be used on black and white images.

Imagery

Page 13: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

Thursday, 5/10/2012Broadway Performance Hall

artscorps.org/events/studentshow12

ARTSCORPSClass list available online:artscorps.org/classesRegister today!

Believe it or not,you can do this too.

4408 Delridge Way SWSuite 110Seattle, WA 98106

YOU MAKE ITHAPPEN

EMPOWERING YOUTHTHRU ART

Laura DavisProgram Director

Office: 206.722.5440Mobile: 206.798.5288Fax: [email protected]

4408 Delridge Way SWSuite 110Seattle, WA 98106

artscorps.org

Brand Expression:

Poster, flyer, business card and envelope

Page 14: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

Brand Expression:

T-shirt and CD

ARTS CORPSANNUAL STUDENT SHOWCASE5/10/2012

Page 15: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

Brand Expression:

Website, front page

Page 16: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao

Brand Expression:

Website, about page

Page 17: RebrandingArt

Arts Corps Finale | 6/5/12 | Elly Chao