reborn. university | the changing mobile landscape
TRANSCRIPT
The changing
mobile landscape
Traditional
desktop sales
Tablet & phone
sales are up
Boundaries are blurring
with tablets and phones
Phones are becoming
bigger. Tablets are
becoming smaller.
Devices are becoming
cheaper and more homogenous.
Less focus on the
actual technology
itself, more focus on
what it can provide.
Mobile continues to change
the way people behave
How has mobile design
changed and where is this
change taking us?
A picture is worth
a thousand words.
An interface is worth
a thousand pictures.
— Ben Shneiderman
Until recently, digital
design strived to
imitate the physical
environment.
Unique to the digital space
Now we’re seeing a
more simplifi ed approach
driven by need.
A need for the simple,
minimal, clear layouts.
Focusing on typography, Flat aesthetics
and style, Less skeuomorphic interfaces
and intuitive user interfaces.
An approach led by intuition and exploration
strict buttons
static
gestures
movement
How we interact
Increasing interaction
prompts more immersive
storytelling.
A fl uid sense of exploration and discovery
Digital needs
to be scalable.
We now expect things
to be responsive and
work across all of our
environments
Content that caters for the
user’s need to consume
content sporadically across
devices and mediums.
Content that is relevant, transparent and
targetted at users not at devices.
If I go to a train website,
I don’t really want to
see a picture of Richard
Branson smiling at me,
I don’t want to read the
Chief Exec’s ambitions
and life history.
All I want to know is
what time my train is
and how much it is.
— Bruce Lawson
Where are we heading?
Just recently we are seeing the
seeds of what could be our future.
Interactions that are
more meaningful.
Gradually we’ll see the
unifi cation of desktop and
mobile in one single design.
All this will reinforce the ideal of
a unique multiplatform product.
— Awwwards
Information comes to you as you need it
rather than having to physically go and fi nd it.
Unobtrusive interfaces that
allow us to spend more time
in life.
The internet of things
Kevin Ashton, 1999
Ecosystem of connected services
— Aaron Walter
No matter how cool your
interface is, it would be better if
there were less of it.
— Alan Cooper