reboot your apps: how to challenge it and succeed?
TRANSCRIPT
“The app is ugly.” (E-merchandiser)
“Our app is late compared
to the competitors and website.” (MKG)
“It’s old.” (UI)
“We need to change this screen.
I already made the model.” (UI)
WHY TO REVAMP THE APP?
#1 LISTEN TO YOUR USERS
User Feedback in the AppStore : An Empirical Study
4.5 stars without new features releases
3.7 starsin permanent growth
asking for features (payment, login) prioritized in the backlog
#1 LISTEN TO YOUR USERS
#2FOCUS ON YOUR KPI
Average Order Value
Frequency of Purchase
Conversion Rate
Sessions/user
Transactions
Monthly Active users
Pages viewed/session
Adapt on your business
EVALUATE THE CHANGES
1. An increase in conversion rate
(user successfully buy a product)
2. An increase in satisfaction on products
ratings and reviews
(indicates a better match between user
expectations and reality)
3. A decrease in the amount of time
taken to complete tasks
(finding a product, deciding on a product)
#2FOCUS ON YOUR KPI
THE ROLE OF THE
STAKEHOLDERS
Anyone with an interest in your project’s
outcome
● Give you the means to succeed : lift the
brakes
● Share the knowledge
● Make them approved the goal
● Enrich your PM vision
#3SET UP A GOAL AND SHARE IT
INVOLVE TEAMS INTERNALLY
Anyone who contribute to the
product and to the company goal
SHARE WITH THE TEAM● Weekly Briefing
● Talk Shoe
● Team meeting
● Workshops
#4ENGAGE YOUR COMPANY
#1 LISTEN TO YOUR USERS
#2 FOCUS ON YOUR KPI
#3 SET UP A GOAL AND SHARE IT
#4 ENGAGE YOUR COMPANY
Define and communicate goals
Validate the project
VALIDATION PHASE
Information in real time
#5ADD A VALUE PROPOSITION
● Navigation / news pushs formats ● Increase Page viewed / user
(user find more news articles)
ASK AND OBSERVE YOUR
BEST USERS/CLIENTS
HOW ?
● A Survey
● Users tests on wireframes
WHAT FOR ?
● Keep the right direction
● Learn from users your pain point
Validate or challenge wireframes
#6UNDERSTAND YOUR USERS
CHALLENGE YOUR SCOPE
Define your MVP
MoSCoW: Must have / Should
have/Nice to have
#7DEFINE YOUR SCOPE
#5 ADD A VALUE PROPOSITION
#6 UNDERSTAND YOUR USERS
#7 DEFINE THE SCOPE
#8 SET UP A PLAN FOR DEPLOYMENT
Define benefits for the users
Schedule the release
CONSOLIDATION PHASE
Create an ambassador community
for beta versions (beta testers)
● Client feedback
● Understand your pinpoint /pain
point opportunities
#9INTEGRATE YOUR USERS
People don’t like surprises!
● Tease the changes (changelog)
● Inform users about changes
#10SUPPORT YOUR USERS
#9 INTEGRATE YOUR USERS
#10 SUPPORT YOUR USERS
Avoid negatives feedback
Detect UX problems
Reach your goals
PRODUCTIONPHASE
#1 Listen to your users
#2 Focus on your KPIs
#3 Set up a goal and share it
#4 Engage your company
#5 Understand your users
#6 Add a value proposition
#7 Set up a plan
#8 Define a scope
#9 Integrate your users
#10 Support your users
takeaways
THANK YOU
To continue the discussionhttps://www.linkedin.com/in/colinjulie/
@julie_andco