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REBER MozartChocolate Café

Reber Enterprise and History

• In 1865 Peter Reber opened his first Confectionery-Cafe in Munich. In the beginning of his carrier, the focus was – at that time - on new, colonial-exotic pleasures such as noble chocolates and other chocolate compositions.

• In the course of time, Peter Reber and his co-workers created many noble chocolates and delicious chocolate delights. The creation being most connected to his master-confectionery is the Mozart-Kugel– an expression of high-class confectionery art and at the same time showing appreciation towards the famous musical genius Wolfgang Amadeus Mozart.

• Was it a premonition regarding the Mozart-Kugel, or the conclusion that the well-known Health Resort Bad Reichenhall, located close to Salzburg would suit the REBER SPECIALTIES very well? Nobody knows for sure. Fact is, the enterprise moved to Bad Reichenhall in 1938, where it has been family owned until today with the fifth generation

• The Mozart Kugel, now called “Genuine Reber Mozart-Kugel®” is produced according to a traditional, unchanged recipe. A “genuine” classic, being the reason for the worldwide reputation of the family enterprise along with the lovingly designed, exclusive packaging in distinctive Reber-red.

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Reber Company Profile

Location: Head Office - Bad Reichenhall, Germany

Personnel: over 250 employees

Production:situated in Marzoll – next to SalzburgManufacturing area: 4000 qm production of 500,000 Mozart-Kugeln per shift

Certificates: HACCP (Hazard Analysis and Critical Control Points) certifiedCosher certified for Mozart-Kugel assortmentIFS (International Food Standard) certified, higher level (6) in 2011DLG Award 2011 in GOLD for Mozart Kugeln and Mozart Hearts

Reber Head Office, Shop and Café

The Reber Head Office with administration, shop and Reber Café

Reber Shop with the entire Reber assortment (2010: >123.000 customers)

Café Reber

Commited to Tradition : Family Business since 1865

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Mozart-Quartett –Mozart Garden

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Reber Brand Principles

• Tradition is obligating – family business since 1865

• Highest quality as guide line –our company logo – the typical red Reber OVAL signalizes:

„Exquisite chocolate products in confectionery quality“

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Spreading exclusive indulgence all over the world

Reber products are sold in more than 30 countries w orldwide

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Reber Quality Principles

Selection of Suppliers

Careful choice of supplier and resources – IFS certified & local

Long term and reliable relationships with suppliers

Implementation of defined specifications,

to keep consistent results

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Reber Quality Principles

Premium Quality - Finest raw materials:

Pistachios - most expensive raw material. Improve the taste of marzipan and give this raw material its typical green color.

Almonds – only the best almonds are used, the percentage of bitter almonds is near zero.

Hazelnuts - main component of praline with 49%. 1st quality of Levantiner hazelnuts from the Black Sea coast. Roasted in Germany.

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Reber Quality Principles

Premium Quality - Chocolate:

Bitter sweet - with 60% cocoa, Alpine milk – 35% cocoa

Recipes exclusively for Reber. Composition of cocoa beans from different regions guarantee constant premium quality

A taste of quality:

o silky-shining

o fine polish

o a tender “melt”

o pleasant taste

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Reber Quality Principles

Naturalness:

All products are produced without artificial flavors, colorants or preservatives

We only use high quality natural ingredients

o fresh butter and cream from local dairies

o 5 Crowns sultanas

o Honey, candied orange peel, real vanilla

With good cause one can say:

“Reber convinces and inspires consumers –in Germany and around the world.”

Just recently in March 2011, the DLG (German Agricultural Association) has awarded Reber Chocolate Specialties for top quality. The “Genuine Reber Mozart-Kugeln®” and Mozart-Hearts have reached the highest score and have been awarded in GOLD by DLG.

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Reber Quality Principles

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Reber Production Principles

Development:

Continuous development of new, innovative recipes and processing

10 Confectionery masters constantly seek for the new tastes

Processing:

most modern production lines, quality controls from raw material till final product

Guarantee of Freshness

Production in time and tailormade

Cooled warehouse and transport

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„The Genuine Reber Mozart-Kugeln®“ with a market share* of more than 90% in Germany.

Reber 90%

others 10%

„The Genuine Reber Mozart-Kugeln®, exquisitely filled with pistachio marzipan out of fresh, green pistachios, almonds and hazelnut-praline, covered with fine milk chocolate and bitter sweet chocolate

*in classical retail stores, C+C, KWH (without discounters), source: Nielsen

Reber – Market Leader

Customers Opinion

A survey done by Psyma Research + Consulting in October 2010 came up with the following results: 94% of Reber users simple can’t resist just by looking at the assortment. The same percentage share the opinion, that the brand lives up to its promise. Connoisseurs of Reber Chocolate Specialties like to enthuse:

“Reber is the Champagne among the confectionery products – elegant and exclusive”“you get something authentic: pure and natural pleasure”

“Reber has existed for a long time, this is evidence of quality”.

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Wolfgang & Constanze Mozart – a perfect couple

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Wolfgang Amadeus Mozart• Baptismal name: Johannes

ChrysostomusWolfgangus Theophilus Mozart

• *27 January 1756 in Salzburg† 5 December 1791 in Wien

• He was a prolific and influential composer of the Classical era

• He composed over 600 works

• He is among the most popular classicalcomposers

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W. A. Mozart - the musical geniusAt the age of three years, he began to play the piano, with four years he played the violin, and when he was five, he gave his first public concert.

He had an absolute pitch. As a four year old boy he could already hear if his violin was out-of-tune by a quarter note.

At the age of twelve, Mozart composed three operas, six symphony`s and hundreds of other works.

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…After Mozart’s early death in 1791, Constanze, his wife, was confronted with financial miseries and worries regarding her two sons Carl Thomas and Franz Xaver. In order to make a living for herself and the two children, the educated singer resumed her own profession and gave concerts in Wien, Leipzig, Dresden, Graz and Prag.

Later on she worked on a Mozart-biography together with her second husband Georg Nicolausvon Nissen and finished and published it after his death.

It is due to Constanze, that Mozart’s musical heritage could be retained for future

generations.

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Constanze Mozart – a strong woman

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Wolfgang & Constanze Mozart Herzl

Wolfgang & Constanze Mozart Schoki`s®

Wolfgang & Constanze Mozart Duett

Wolfgang & Constanze Mozart Kugel

Wolfgang & Constanze Mozart Concept continues…

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The Franchise Idea

Three concept variations:

a. Chocolate Corner –Shop in Shop Concept

b. Chocolate Place –Classical retail Shop for Reber specialites

c. Chocolate Café –Copy of Reber Café in Bad Reichenhall

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Reber Chocolate Corner

Alternative A: Shop in Shop concept

Shop-in-Shop in Department Stores, high end Supermarkets, Airport etc. (only on Munich airport Reber has 27 POS)

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Reber Chocolate Place

Alternative B: Reber Mono Store concept

Classic store concept for sellingonly Reber specialties

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Reber Mozart Chocolate Café

Alternative C: Coffee Shop concept

Typical Vienna Style coffee shop with best coffeefrom Dallmayer one of the most prestigiouscafé brands in Germany.

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Reber Mozart Chocolate Café

Alternative C: Coffee Shop concept

Café garden with authentic Mozart music

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Reber Mozart Chocolate Café

Alternative C: Coffee Shop concept

The best cakes under the sky

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Reber Mozart Chocolate Café

Unique selling proposition

• ‚Mozart‘ - World famous name• Family Tradition since 1865 • Competence in chocolate,

Quality and Freschness• The term ‚Mozart Chocolate‘ is used worldwide

for Reber Chocolate products• Chocolade is popular everywhere

with no cultural limitations• No alcohol included• The Vienna Style coffee shop

from the time of Mozart

Reber Mozart Chocolate Café is more than only a coffee shop. It’s a combination of retail concept with unique products which are

famous worldwide such as the “Mozart-Kugel”

Our goal is to find Master partners who are enthusiastic for Chocolate and realise the great opportunity with the Reber brand.

We are looking for starting in bigger cities with a flag shop store in a top high end location 27

Conclusion

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Reber Mozart Chocolate Café

Exclusive rights for franchise sales worldwide:

Franchise Pool International Rolf G. Kirst

Wangerstrasse 1783365 Nussdorf/Traunstein GermanyTel: +49 861 989760E-mail: office@franchisepool.orgReber Website: www.reber.comFPI Website: www.franchisepool.org