rebelmouse for journalists webinar
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TRANSCRIPT
RebelMouse for Journalists#RebelWebinar
Niketa Patel, Director of Content@Niketa, @RebelMouse
A Real Time, Turn Key Publishing Platform
• Social Publishing Platform – add a social layer to your CMS
• Aggregate and curate social content and original content in a highly visual way
• Embed easily - no tech/design resources required.
• Ignite your social media team and editorial team.
• Mobile web friendly. Android & IOS apps coming soon.
• Permanent teaser modules that amplify your social presence
• Monetize better with Sponsored Content units
Background
A Team from HuffPost Mafia, CNN, VaynerA Team from HuffPost Mafia, CNN, Vayner
Founder, Paul Berry was CTO of HuffPost Ran Product, Design and Engineering Top 10 Trafficked Site in US
Collaboration with Best in the World Twitter, Facebook, Google GE, IBM, Johnson and Johnson
World Class Team Team is 30 developers strong Core team in NYC coming from Google, Klout, CNN, Vayner Media and HuffPost
Board of Directors
Investors & Board from BuzzFeed + MoreInvestors & Board from BuzzFeed + More
(Advisor)
John Battelle Jonah Peretti Chris Dixon Greg Coleman Gary V Nicholas N Howard Lindzon Marcy Simon
Eric Hippeau – Lerer Ventures (Chairman)Ken Lerer – Lerer VenturesFred Harman – Oak Investment PartnersJordan Levy – Softbank Capital
Angel Investors:
Venture Investors:
Top Publishers & Editors Love RebelMouse!
Rebel Picks: Next Level Curation
• Curate hashtags, handles,
numerous social feeds, video
& RSS
• Pre-moderate to drafts if needed
• Add post, link, photo, or create a
blog post
• Use Stick Button Bookmarklet
• Twitter Favorites: Favorite content
to send it to your Front-page or Drafts
Highlight & Keep Your Best Content
Use Cases: Solutions to Core Problems
• Flash Memes : flash-memes.com
• Important Stories: millioncameras.com
• Engagement campaigns: hashtag callouts/coverage – Twitter chats, events, meetups, UGC, questions for interviews, weather, movements, social hubs
• Editor’s Picks
• Talent Pages
• Homepage or section front alternatives
Increase Engagement, Recirculation & Track Performance
“Time spent is TWICE site Avg [for RebelMouse page on his site]”
-Markus Stolz (@elloinos)
“Los Angeles News Group Saw 10-30% Increase in PV’s due to RebelMouse”- Full post at http://rbl.ms/LANG
Analytics
• Stats per Post• Google Analytics Integration – powered sites• XRS Tracking for shared content across
RebelMouse and in embeds
Embed RebelMouse Anywhere
Embed code nicely fits to adapt in any CMS
Wordpress Plugin to easily add
to any blog or Wordpress site. Search in your plugins or find it at
http://rbl.ms/WPPlugin
Embed on Tumblr
Easily embed anywhere!Grab code in our embed tab.
Power a full domain for any campaign. For instance, puppiesonthevine.com
Easily Customizable
• Several layouts to select
• Choose a custom theme
• Easily adjust CSS so that
embed matches your site’s
look and feel
Create Teaser Modules
• Easily create sidebar modules to
showcase social content
• Editor’s Picks: Use Twitter lists
& domain filters
• Generate code via Embed tab
Use Rebel Alerts
• Daily emails of your social
activity
• Encourage people to subscribe
• Integrate MailChimp to manage
subscription list, subject line and
content
• Other email newsletter
enhancements and vendor
integration coming soon!
Monetization: RebelAds
• Traditional ad campaigns can take months to plan
• We have been testing RebelAds – which is a significant change to traditional advertising online. Branded content as ads.
• Purpose: Reach the right person and the right time and deliver a clear message
• You are more likely to summit Mount Everest than click a banner ad. (Source: Solve Media)
• If you are on the business side or want to get info for them, reach out to: [email protected]
We Bring All Your Content and Assets Together
…and transform your content into native real-time ads
First Steps
• Sign your newsroom up and have your fellow reporters and editors get their own RebelMouse site.
• Move things around, freeze things you care about. Check out the Design tab. Make the site your own.
• Integrate it into your own site. Options:• Social subdomain (realtime.yourdomain.com, new.yourdomain.com) or personal
domain• Embed on the front page (can be in the footer too)• Social Teasers modules• Blog Front Page
• Consider Powering Your Site• Remove some RebelMouse branding• Google Analytics• TypeKit integration• MailChimp integration coming shortly• $9.99 a month
