rebel in me - branding
DESCRIPTION
Presentation of branding ideas for this streetwise, edgy clothing storeTRANSCRIPT
Route One
Rebel In Me,route one
An edgy modern approach with croppedand distorted typography.
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changing and evolving the brandfor different uses,
The brand has been designed out of distorted and cut up typography, leaving it only just readable. This gives the brand an edgy feel, and one of intrigue that will appeal to the target audience.
For example you could use different textures, one for each day of the week and every day the user visits the site they might see a different variation of the logo,
another opportunity would be to have different textures for different sections within the site.
animating the brand for web use,
This brand solution could easily be animated, shown is a frame by frame example of how the logo could build itself, and changed textures.
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illustration style,David Foldvari
One suggestion is to use an illustration style inspired by David Foldvari. appropiate illustrations could be completed to suit the context of the brand.
A range of illustrations could be use to compliment and support the brand, these could change depending on the context, For example it could change depending on which section of the site the use is viewing.
Rebel In Meroute two
A more traditional approach to rebellion within branding.
Throwing some paint on your brand!
Similar to the previous brand, I feel the best way to distinguish this brand from others is by allowing flexibility in the application and distortion of your brand.
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Applying the brand.
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illustration style,Banksy
One suggestion is to use an illustration style inspired by the work of Banksy.
A range of illustrations could be use to compliment and support the brand. To take inspiration from Banksy these could be interacting with the site, for example, instead of lifting up the wall to sweep the dirt underneath, they could be lifting up the bottom of the site instead.
Rebel In Meroute Three
This brand is all built around a unique mark, which could be used as a ink stamp, or sticker used graffiti with, branding areas with the rebel in me stamp.
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Illustration StyleJamie Hewlett
Another suggestion for an illustration style is to be inspired by the work of Jamie Hewlett who is best known for his work with Gorillaz,
The best way for this to work is for a number of charactures and illustrations to be worked on which can be used to support and compliment the brand.