rebecca off the radar 1
TRANSCRIPT
‘OFF THE RADAR’Rebecca’s pitch
THE CLIENT: CHANGING MODES
My pitch is for the track ‘Off the radar’ by American indie band ‘Changing Modes’. The five piece band are from New York and formed in 2004. The track itself is an energetic, youthful track with edgy vocals and electronic beats.
PITCH #1
A bored looking girl is reading a music magazine and a poster of the band performing, which is also the first shot of the video. A cheesy 80’s is used transition to show the band playing and then the narrative of the band randomly appearing throughout the girl’s day, and amplifying parts of the lyrics. The girl’s life is portrayed to be boring and average while the band will be portrayed as energetic and lively. The girl will also watch 80’s films that the band will referencing by re-acting certain scenes, via costumes etc.
80’s revival/inspired, similar clothing that’s associated with the 80’s- reflects up-tempo electronic tones of the music . This is currently the trend in 2010 with artists such as La Roux and The Ting Tings new album.
Bright colours, ‘pop’ colours, reflects energy of the track. Also use of patterns via background or clothing.
Clothing and
accessories
Style and Form 80’s
revival/inspiration
STYLE AND FORM: EDITING AND MISE-EN-SCENEEditing: Special effects including
green screen to add dimension to
background and connote 80’s revival
theme, such as neon colours and
patterns.
Mise-en-scene: This includes the band
performing in a studio for a professional look and various locations to
recreate scenes from films e.g school library for
breakfast club. Also teen’s bedroom to create sense of
normalilty. Also use of bright, flashing lights for electro element. Also via costume see style slide.
Also bold, colourful typography on black or plain background in
certain parts of the to create karaoke
effect and
illustrates lyrics. Graphic match: for
example from the girl
looking at a poster of the
band performing at the beginning of the video
and tranistions
into the actually video.
Use of split screen towards the end
to reflect the countdown at the end of the song,
also to distinguish band members persona. Also slow motion.
Use of filters: black and white filters to perhaps during
bridge, old film effect to
create a contrast to
rest of video.
CINEMATOGRAPHY Use of beauty shots on
lead vocals and close up/cut ins on guitars to define indie genre. Also
long shots to show whole band performing.
Dolly shot of whole band
performing to add dynamic when changes from
verse to bridge.
Panning shots to reveal mise-en-scene of girls bedroom and boredoom.
Advanced shots: Forced
perspective: Gives an unusual
element to the video and
conforms to quirkeness of indie video
Rule of thirds: On main
performer for complete
attention on artist
Stopmotion: Use at certain
segments of song to
illustrate lyrics ie;
‘landed on the moon’
Reverse motion:
add quirky
effect to video, in sections of video
http://www.youtube.com/watch?v=UEAU1dbSQdI
THEORIES APPLIED
This pitch in the video will uses the theory Post modernism, that 80’s revival is currently the trend for electro/pop music and inspiration from music videos from Mystery Jets and New Young Pony Club who use 80’s revival as an element to some of their videos.
Voyeurism- that the spectator is watching a girl’s daily life within the narrative.
Firth’s theory- that this video will be more narrative based although with performance aspects. However the band will also take part within the narrative by reacting certain scenes from films and following the girl’s average day.
REPRESENTATION Mise-en-scene: Funky and retro 80’s revival with
modern twists via outfits
Unconventional indie band
due to multicultural
members
Conventions of indie: Showing instruments, ie
guitars etc. Electro
elements via flashing lights, bright colours and costume
eg skinny jeans
Using quirky editing
techniques such as stop and reverse
motion to give band eccentric
edge
More upbeat and energetic
due to crazy live
performances in quirky
places ie laudrenttes in East LDN
Signed to indie
label XL recording
s with similar artists
Audience
Secondary audience: 25-30 year old females of various ethnicities who has fond memories of
80’s music and fashion, as track will remind
them of this. As the 80’s revival is the current
trend in music, this track should appeal to our
primary and secondary audience.
Be interested in dramas such as
Skins, Misfits and This is England ‘86
Duran DuranCyndi Lauper
Consume products such as web 2.0 sites such as Facebook and
Tumblr
Use technology such as I phones and Blackberry.
Also buy music from ITunes and HMV
Watch iconic teen movies such as Ferris Bueller’s
Day Off and The Breakfast Club. Also watch indie movies such as Brick (2005) or more quirky
films such as Scott Pilgrim vs the world (2010)
Primary audience: 14-19 female
teens of various ethnicities who listen to indie music. Similar
artists they would listen to are New Young Pony Club,
The Ting Tings and La Roux.
THE PITCH #2
The video begins band is performing the track, as in a performance video, however it soon changes to narrative, where the band is being spied on by unknown assailant. This will create a thriller atmosphere where the band slowly becomes aware that they are being watched as the song progresses.
STYLE
Black and white vs colours would be the prominent theme, with the band performing in colour and when spied on will be in black and white and through other forms of medians. For example the band while be ‘secretly filmed’ through cctv, through a computer screen and black and white ‘CIA’ like photos, as if they are being targeted by someone.
THEORIES APPLIED
Voyeurism- the audience is watching the band through other medians such as cctv, creating the ‘Big Brother effect’.
Intertexuality- refers to thrillers where voyeurism is a key theme. Good example of these are Psycho for the use of black and white tones and recreating the ‘shower scene’ and The Matrix where the main protagonist was being watched through CCTV during an interview.
SIMILAR ARTISTS/ INSPIRING VIDEOS
Calvin Harris- http://www.youtube.com/watch?v=LhUcSbbURyc Mystery jets-
http://www.youtube.com/watch?v=K2Dl3VQ2K2U&ob=av2e
New young Pony club- http://www.youtube.com/watch?v=kfX2LwlQr2M
The Ting Tings- http://www.youtube.com/watch?v=qVbtBLZxL6w&ob=av2e
Operator Please- http://www.youtube.com/watch?v=jACE3DKFo0s