Rebecca Gilliland Deemer, EdD, APRUniversity of Indianapolis, USA

Top Dog Communication

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Using the PR process to build a PR program…

Management Skills Social Sciences Training Business Skills

• Leading a team• Time management skills

• Listening to clients/supervisors

• Understanding of the world around them

• Effectively working within a team setting to accomplish a goal

• Professionalization• Budgeting• Time sheets

Research Findings…

COMM140, Applied Public

Relations

Environment

Open System

Input

Throughput

Output

COMM140, Applied Public

Relations

Environment

Open System

Input

Throughput

Output

Feedback is critical to all stages of organizational functioning and helps to ensure corrective action and regular system functioning (Miller, 2003). This feedback is usually the result of proactive solicitation.

COMM140, Applied Public

Relations

Environment

Open System

Input

Throughput Output

Outcome

• 2011, 2013 Public Relations Student Society of America’s Teahan Award for Most Outstanding Firm in the Nation• 2009-2014 Public Relations Society of America’s Hoosier Chapter, Best Student Campaign/Project• Distinguished Professorship/securing other large donations• “Poster program” used by administration, reaching to recruitment efforts• Enrollment is booming• Media coverage• Others using our program as a model for student-run firms nationally/internationally• Financial backing by institution (management salaries, laptops with Creative Suite, retreats, etc.)• Alumni base thriving (jobs, involvement, affinity for program); alumni surveys• Clients satisfied with outcomes (interviews)

Thank you for allowing me to be here with you today!