rebecca coleman - social media camp 2011
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"If a Picture’s Worth 1,000 Words…" Rebecca Coleman - Social Media Camp 2011TRANSCRIPT
If a Picture’s Worth 1,000 Words…Social Media Camp Victoria 2011
Rebecca Coleman
About Me
Freelance Arts Publicist @rebeccacoleman
Teaches social media marketing at BCIT & Emily Carr
Author of The Guide to Getting Started with Social Media for Artists and Arts Organizations
Favorite person: 7-yr-old son, Michael
Coffee addict
Loves shoes & sushi
Drives a Volkswagen
YouTube
Two billion views per day
150,000-200,000 videos uploaded every day
Why is video so powerful?
How to YouTube
Get a channel
Dress it up (add photo, bio, choose colours)
Start to upload videos
Once you have a video on YouTube, it is very easy to share it around: blog, FB, Twitter
Tools
Video camera
Still camera
Tripod
Mac: Imovie
PC: Windows Movie Maker
How-To
Shoot
Dump the raw footage onto your computer
Organize your clips
Edit
Titles and Transitions
Voice over and Sound/Music
Export
Upload
Video Ideas
Slide Shows
Interviews
Behind-the-scenes
How-to videos
Reviews
Video blog
Commercial
Final Thoughts
Leave a trail of breadcrumbs
People are pretty forgiving of lower-quality videos on the web, but try to make yours look as professional as possible.
Two of the main things that make videos go viral are: inspiration and an emotional experience (laugh, cry, etc)
Contact
Rebecca Coleman
www.rebeccacoleman.ca (website/blog)
Facebook.com/theartofthebiz
Twitter.com/rebeccacoleman