Reasons why you should never indulge in cloaking

The building, implementation and optimization of a website is never an easy job. There are

countless things that you need to take into consideration while indulging in it. However, there are

also a number of things that you need to stay away from. Like? Well, for instance, there’s

cloaking. These techniques are strongly prohibited by prominent search engines today. Cloaking

should be avoided at any cost and in any form. As you will read on, we’ll discuss different

methods and why should we avoid cloaking. Before that, let’s have a brief about the term.

Cloaking is a technique which delivers certain set of search to the search engine, while delivering

completely other set pages to the viewer at the same time. There are numerous ways of cloaking.

Although, some will tell you the other way round while most people say that the effective way of

cloaking is with the use of IP address delivery software. This subject is a very controversial topic

and has always been a great concern for many daily viewers click here.

Clocking software which uses IP address to delivery pages to viewers consist of sophisticated

complex programs built within them. Basically, they bypass that search providing another page

to the user. We will look at some explanation on how these cloaking programs work to lead such

results. When a user requests or searches a specific keyword or webpage, these software’s

compare the actual IP address of the requesting party, i.e. user to a database of known IP address

from search engine spiders. If the IP address matches with that of the user, it provides a

particular page which matched within the list of spiders. These pages are normally ranked above

for that particular search engine just in order to obtain high visibility. On the other hand, if the

software does not find a match on the list, the search engine directs that particular search to

another page appropriate for humans, automatically assuming that the user is human.

Since, most used search engines constantly change their IP address today in an effort to reduce

cloaking, so one can imagine that id these databases are not updated and kept properly, they will

quickly become superseded thereby making such cloaking programs completely inadequate with

time. Ethically, most search engines strictly hate use of cloaking programs or any such similar

ongoing and they categorically mention them in their terms of use. But Google has been on such

strong opponent to any form of cloaking. In the present day, Google can take strong actions

penalizing that site which shows up ‘cloaking website’ after discovering. They could take actions

ranging from temporary to permanent cancellation of their index list or simple banning look at

here.

The basic reason behind the scene is that every search engine feels that they should be delivered

the same webpage that a human wants to see to develop a better understanding between the

search engine and the user. Web page that are normally seen by human at a search could result

viewers stick reading and to it. Many search engines also feel that use of cloaking software is

effectively just ‘spamming the index’. While some may not agree with this, but when you don’t

have any other option than just to agree with their point of view to get your site indexed by them,

you do it. Thus always build your site in such a way that has lots of valuable content for all your

viewers and make sure that search engine gets the same page as a human does.