reasons why many companies invest in marketing merchandise

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Custom koozies Page 1 Why You Should Allot Advertising Budget For Promotional Items

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Page 1: Reasons Why Many Companies Invest In Marketing Merchandise

Custom koozies Page 1

Why You Should Allot

Advertising Budget

For Promotional Items

Page 2: Reasons Why Many Companies Invest In Marketing Merchandise

Custom koozies Page 2

Many businesses acknowledge the power behind promotional

items, and for such reason, allot a portion of their advertising

budget for these products. For starters, these marketing

merchandise can achieve long term memorability at the price of

a single exposure. To elucidate, studies show that more than

seventy percent of individuals can remember the product,

advertiser, and the message imprinted on a marketing

merchandise they got 2 years ago. This recall rate is better in

comparison to traditional advertising options such as print and

television.

Additionally, with so many promotional

merchandise media to choose from,

companies are better able to match their

expenses to their budget. In addition, it

provides the advertiser the opportunity to

bond with its target audience to

encourage subsequent transactions.

Because of their usefulness, people aren’t hesitant in accepting

them. Not like printed ads like flyers which consumers usually

just throw to the nearest rubbish bin without being read.

Promotional merchandise can be used on their own, or as part

of your marketing mix. Aside from increasing awareness of

one’s brand and traffic generation, marketing merchandise can

also be used to carry information that can be of use to the

target audience. For example, they can be used to introduce

new products and for safety education. They can also be given

as a means of showing gratitude to patrons, employees, and

business partners.

There are plenty of promotional product distributors online and

Page 3: Reasons Why Many Companies Invest In Marketing Merchandise

Custom koozies Page 3

offline and they offer various items for you to print on, from

koozies to USB drives. Those two examples are very good

products to use for promotions. Customized koozies are

available in a wide range of colors and styles that matching one

to your brand’s visual elements is not difficult at all. They are

relatively cheap, too, with most distributors selling blank ones

for half a dollar, and with bespoke ones priced around $1.50 to

$2.00. USB drives, on the other hand, though more costly is

considered by many consumers as the most useful promotional

item. In fact, the results of a nationwide survey done by the

British Promotional Merchandise Association just last year

mirror the same assertion. Visit our website to know more

http://www.gotkgotkoozies.com

The efficacy of a marketing merchandise relies heavily on the

innovativeness of the advertiser. Your choice of product

merchandise distributor will also be another variable in the

success of your campaign. If the distributor does not produce

top-quality merchandise, your reputation will be tarnished. Just

like other marketing campaigns, using promotional

merchandise requires good timing and careful venue selection

to succeed.