reasons why many companies invest in marketing merchandise
TRANSCRIPT
Custom koozies Page 1
Why You Should Allot
Advertising Budget
For Promotional Items
Custom koozies Page 2
Many businesses acknowledge the power behind promotional
items, and for such reason, allot a portion of their advertising
budget for these products. For starters, these marketing
merchandise can achieve long term memorability at the price of
a single exposure. To elucidate, studies show that more than
seventy percent of individuals can remember the product,
advertiser, and the message imprinted on a marketing
merchandise they got 2 years ago. This recall rate is better in
comparison to traditional advertising options such as print and
television.
Additionally, with so many promotional
merchandise media to choose from,
companies are better able to match their
expenses to their budget. In addition, it
provides the advertiser the opportunity to
bond with its target audience to
encourage subsequent transactions.
Because of their usefulness, people aren’t hesitant in accepting
them. Not like printed ads like flyers which consumers usually
just throw to the nearest rubbish bin without being read.
Promotional merchandise can be used on their own, or as part
of your marketing mix. Aside from increasing awareness of
one’s brand and traffic generation, marketing merchandise can
also be used to carry information that can be of use to the
target audience. For example, they can be used to introduce
new products and for safety education. They can also be given
as a means of showing gratitude to patrons, employees, and
business partners.
There are plenty of promotional product distributors online and
Custom koozies Page 3
offline and they offer various items for you to print on, from
koozies to USB drives. Those two examples are very good
products to use for promotions. Customized koozies are
available in a wide range of colors and styles that matching one
to your brand’s visual elements is not difficult at all. They are
relatively cheap, too, with most distributors selling blank ones
for half a dollar, and with bespoke ones priced around $1.50 to
$2.00. USB drives, on the other hand, though more costly is
considered by many consumers as the most useful promotional
item. In fact, the results of a nationwide survey done by the
British Promotional Merchandise Association just last year
mirror the same assertion. Visit our website to know more
http://www.gotkgotkoozies.com
The efficacy of a marketing merchandise relies heavily on the
innovativeness of the advertiser. Your choice of product
merchandise distributor will also be another variable in the
success of your campaign. If the distributor does not produce
top-quality merchandise, your reputation will be tarnished. Just
like other marketing campaigns, using promotional
merchandise requires good timing and careful venue selection
to succeed.