reasons for using social media in recruitment
DESCRIPTION
Presented at Ark Forum on Sustainable Social Media Recruitment Strategies. June 2011.TRANSCRIPT
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Social Media in RecruitmentKate Stone, Manager, NFSA OnlineTwitter: @kate__stone
@NFSAonline
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Government
Canberra
200+ employees
Transformational agenda
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… excite curiosity & inspire creativity through online access to Australian audiovisual heritage
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… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage
You can’t put that online, it should only be seen in a
cinema!
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… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage
Why can’t I view whole films on your
website?!
You can’t put that online, it should only be seen in a
cinema!
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… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage
Why can’t I view whole films on your
website?!
You can’t put that online, it should only be seen in a
cinema!Can I use this in my mash up?
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… excite curiosity & inspire creativity through open and online access to Australian audiovisual heritage
Disclaimers:
These are my views, not necessarily those of the NFSA.
These are the views of a manager, not a recruitment pro (no fancy stats or RoI strategies).
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Why social media recruitment is worthwhile
1.
Build social media capacity beyond your web team
2.
Improve chance of successful recruitment through
2-way access to more information
3.
Increase your resources
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Reason #1
Build social media capacity across the organisation
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SOCIAL MEDIA IS A
BUSINESS COMMUNICATION TOOL
It represents wider social change that we need to acknowledge and be part of.
NON DISCRETIONARY
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SOCIAL MEDIA RELATED CHANGE :
… increased expectations of transparency
… increased expectations of interaction
… increased time spent on social media
(by 82% pa according to Nielsen)
… shop, socialise and look for work
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We’re real people
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We’re accessible and
responsive
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We share our expertise
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And we’re hiring expertise
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Tools of trade
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Tools of trade for all professionals
+
transparency
accessibility
communicating our value
sharing our knowledge
=
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Why social media recruitment is worthwhile
Reason #2
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Better chance of finding the right candidate
More informed choices for candidates and employers
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Better chance of finding the right candidate
specialist networks and online communities
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Why social media recruitment is worthwhile
Reason #3
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Increase your resources
Pro am collaborations with people formerly known as audiences
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Cultural Disintermediation
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Crowd Sourcing
A trillion hours a year for crowd sourcing
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Crowd Sourcing
National Library of Australia – The Australian newspapers projectText correction of character recognition errors in digitised newspapersIn one year users had corrected 20 million lines of textAlso added tags to increase quality of information
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Crowd Sourcing - motivators
Users cited: Enjoyment, interesting and fun, personal goals, group outcome. Work that matters in the big picture.
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Using social media for recruitment
1.
Builds social media capacity beyond your web team
2.
Improves chance of successful recruitment through 2-way access to more information
3.
Increases your resources
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Thank you