realtime adaptive prototyping for promotional materials …

Promotional materials of RAPID-MIX set of tools and products v2 (M17)

Grant Agreement nr 644862

Project title Realtime Adaptive Prototyping for Industrial Designof Multimodal Interactive eXpressive technology

Project acronym RAPID-MIX

Start date of project (dur.) Feb 1st, 2015 (3 years)

Document reference RAPIDMIX-WD-WP7-GS-D7.7.docx

Report availability PU - Public

Document due Date June 30th, 2016

Actual date of delivery July 31st, 2016

Leader GS

Reply to Michael Zbyszynski ([email protected])

Additional main contributors(author’s name / partner acr.)

Document status Final Draft (Reviewed by UPF)

This project has received funding from the European Union’s Horizon 2020 research and innovationprogramme under grant agreement N° 644862

PROMOTIONAL MATERIALS OF RAPID-MIX SET OF TOOLS AND PRODUCTS V2 of 9-MIX_WD_WP1_DeliverableTemplate_20120314_MTG-UPF Page 1 of 9

REALTIME ADAPTIVE PROTOTYPING FORINDUSTRIAL DESIGN OF MULTIMODALINTERACTIVE EXPRESSIVE TECHNOLOGY

Promotional materials of RAPID-MIX set oftools and products v2

EXECUTIVE SUMMARYThis deliverable describes the provision of the required resources and materials for proper dissemination of the RAPID-MIX project and outcomes as they have evolved since deliverable 7.4. It consists of the project logos, symbol marks, logo construction, colour scheme (including necessary variations), and a selection of promotional materials including fyers, postcards and stickers in a variety of form factors. It also covers the rationale behind the design and its relationship with the project goals.

PROMOTIONAL MATERIALS OF RAPID-MIX SET OF TOOLS AND PRODUCTS V2 of 9

BACKGROUNDThis deliverable belongs to the scope of activities that aim at creating awareness among the general publicof the innovations of the project and implications for citizens and society, as detailed in the DisseminationPlan (section 2.2.1 of the DOW). The task covered the design and development of promotional materials forthe entire RAPID-MIX project, its tools, and potential output products, for the purposes of disseminating andcommunicating the goals and concepts behind RAPID-MIX, and promoting future mix products. It is closelyassociated with deliverables 7.2, 7.3 and 7.4.


TABLE OF CONTENTS

1INTRODUCTION............................................................................................................................................ 5

1.1Main objectives and goals........................................................................................................................... 5

1.2Methodology................................................................................................................................................ 5

2MAIN CONTENTS OF THE DELIVERABLE..................................................................................................6

2.1Application : Flyer – Actual (second printing)...............................................................................................6

2.2Application : Stickers – Actual...................................................................................................................... 6

2.3Application : Dissemination events – Actual................................................................................................6


1 INTRODUCTION

1.1 Main objectives and goals

This deliverable continues from deliverable 7.4, making clear the provision of the necessary materialsrequired to promote the project throughout all channels associated with the dissemination work package,including in print, online media, broadcast media (where necessary / appropriate), at community events suchas hackathons, maker fairs, trade shows, and also as part of the toolkit for branding of products and productprototypes, otherwise known as ‘MIX-PRODUCTS’.

This material was produced in association with all consortium partners has now been successfully deployedat the Sonar Innovation Challenge at the 2016 Sonar Festival (http://sic.upf.edu/).

Finally it should be recognised that the images placed inside this document should on no account be takenfrom this document for the purposes of producing visual identity materials. Where required, the full resolutionversions of these images will be made available via the RAPID-MIX WP7 repository, and a press kit will bemade available on the RAPID-MIX website. In addition, if further assistance is required with respect todesign guidance relating to the dissemination work package, in particular with respect to marketing ofRAPID-MIX sets of tools and products, members of the consortium should contact the work package leaderdirectly on a case-by-case basis.

1.2 Methodology

The consortium employed a graphic designer for the purposes of creating the overall brand identity for theRAPID-MIX project. The same designer created all promotional materials and design guidelines for allRAPID-MIX dissemination work packages to date. Further information on how the output of this process wasapplied is available in deliverables 7.2, 7.3, and 7.4. In the case of 7.2, this deliverable clearly shows how theRAPID-MIX website and promotional channels have been designed and deployed.


http://sic.upf.edu/

2 MAIN CONTENTS OF THE DELIVERABLE

2.1 Application : Flyer – Actual (second printing)


2.2 Application : Stickers – Actual


2.3 Application : Dissemination event – Sonar Innovation Challenge 2016


realtime adaptive prototyping for promotional materials …

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