really, really basic seo: an interactive workshop - gregory go, ben edwards
TRANSCRIPT
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Fincon12
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FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION
REALLY, REALLY BASIC SEO
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ABOUT US
Really, really basic seo – fincon12
Chief TechnologistWise Bread
Marketing DirectorWise Bread
WordPress Expert Money Smart Life
GREG GO Will chen Ben edwards Ashley jacobs
Social Media Maven Wise Bread
= session agenda
REALLY, REALLY BASIC SEO – FINCON12
The Big picture tactics Hands on / q&a
The mission of search engines is to help HUMAN readers find content.
On- and off-site tactics that actually make a difference.
Questions?
= The Big Picture
Really, really basic seo – fincon12
SignalsBigger is better.
For Humans, By Humans
It’s the people that matter.
Algorithm TweaksAlways improving.
Search ResultsHow results are organized.
HowSearc
hengin
eswork
=Search engine market sharePeriod: February - April 2012Source: statowl.com
81%
16%
3%
Google Yahoo/Bing Other
Really, really basic seo – fincon12
81%
16%
3%
Yahoo / Bing
Other(AOL, Ask, Baidu, etc)
=Google’s Search result Rankings
Really, really basic seo – fincon12
= Who links to you
Really, really basic seo – fincon12
Bigger = Trusted = Better
= Google’s Testing Cycle
Really, really basic seo – fincon12
= Signals from Humans
Really, really basic seo – fincon12
= google algorithm changes
Really, really basic seo – fincon12
Source: seomoz.org
Algorithm constantly tweaked
= The tactics
Really, really basic seo – fincon12
Off your siteGet links from trusted (bigger) sites.
On your siteHelp search engines understand.
whatYou
should
do
= The tactics: on site
Really, really basic seo – fincon12
Meta tagsTitle and meta description.
Article focusAnswer one question per article.
Deep linksPath to related content.
site StructureThink “website,” not “blog.” On
sitetactic
s
= site structure
Really, really basic seo – fincon12
1. “Start Here”2. Topics based on reader needs.
What’s great
1. Smaller graphic.2. More descriptive topics.
Could be better
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1. “Table of Contents”2. Most useful topics.
site structure
Really, really basic seo – fincon12
What’s great
1. Bigger text.2. Remove site links.
Could be better
= Title & meta description
Really, really basic seo – fincon12
= Hyper focused articles
Really, really basic seo – fincon12
How to… ?Should i… ?
= Deep links: link to yourself
Really, really basic seo – fincon12
Two examples from Freemoneyfinance.com
= The tactics: off site
Really, really basic seo – fincon12
Bigger is betterOne big link > 10 small ones.
Expand your circlesFind authority in related niches.
Links links linksEach link = vote for your site. off
sitetactic
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= Who links to you
Really, really basic seo – fincon12
Bigger =Trusted =Better
= related blogs
Really, really basic seo – fincon12
= How to get links
Really, really basic seo – fincon12
By Building
relationships
1. Link roundup2. Guest post3. syndication
= workshop
Really, really basic seo – fincon12
Let’s get ourHands dirty