realdolmen cloud event 5 april 2011 - presentation michael kogeler (director cloud strategy...
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RealDolmen - In Touch with the CloudTRANSCRIPT
In Touch With The Cloud(s) RealDolmen Cloud Event
Michael Kogeler Director Cloud Strategy Business Strategy Team Microsoft International Headquarters
So, who is Michael Kogeler ?
Michael Kogeler
Director Cloud Strategy
Microsoft International Headquarters
Mail - [email protected]
Blog - www.kogeler.com
Messenger – [email protected]
Private Mail - [email protected]
Twitter – #mkogeler
Your single moment of attention the next 45 minutes.... (and your main lesson learned for today)
Intensity of
audience
attention
(meaning you
are still awake)
Presentation time
(or my overload of slides)
Your Single “Pay
Attention” Moment Of
Today
Slide 29 Slide 1
Cloud Computing Complexity... Pull stick up, Plane goes up, Push stick down, Plane does down.
The buttons ? They’re there to impress the chicks. Chicks are complex.
The horseless carriage syndrome…
The horseless carriage syndrome…
"If I had asked my customers what they wanted, they
would have said a faster horse." - Henry Ford
“There will never be more than 1 million units because of
the limited availability of good drivers”
- Daimler Company
Marketing & Finance
Engineers
Customers
“The horse is here to stay but the automobile is only a
novelty, a fad.” - Bank analyst
Analysts
…designed whip holders into the automobiles for the first
6-7 years, even though there was no horse…
(there were 8 million by 1918, over 600 million today)
YOU CANNOT PLAN FOR
THE FUTURE IF YOU DO
NOT KNOW WHAT YOU’RE
NOT PREPARED FOR.
DISRUPTIVE THINKING – RULE #1
So, what is this cloud thing?
An approach to computing that’s about Internet Scale and Connecting to a
variety of Devices and Endpoints
Browsers, Email, eCommerce, Hosting, Wi-Fi, Web 2.0
Distributed Computing
Word Processor, Spreadsheets DOS, GUI, Windows
Cloud is the Fifth Generation of Computing
Financial, MRP Reservations
Cloud Computing, Social Networks Products>Solutions>Services
MAINFRAME
• Centralized compute
& storage, thin
clients
• Optimized for
efficiency due to
high cost
• High upfront costs
for hardware and
software
CLIENT-SERVER
• PCs and servers for
distributed compute,
storage, etc.
• Optimized for agility
due to low cost
• Perpetual license for
OS and application
software
CLOUD
• Large DCs,
commodity HW,
scale-out, devices
• Order of magnitude
better efficiency and
agility
• Pay as you go, and
only for what you
use
Computing paradigm disruptions Cloud disruption is about more than a technology shift. The economic and business model shifts are at least as important
TECHNOLOGY
BUSINESS
MODEL ECONOMIC
“Cloud computing is a reality, and
it's a force that IT professionals
need to quickly come to terms
with. The economic and social
motivation for the cloud is high,
the business need for speed and
agility is greater than ever before,
and the technology has reached a
level in which prudent investments
in cloud services are fast and
easy.”
–Network World,
May 2009
"The reality is that cloud computing is
a revolutionary style of computing
that is emerging from evolutionary
change. Underneath the fog, there are
a number of trends that are
converging to fuel the cloud-
computing phenomenon. Cloud
computing sets the stage for a new
approach to IT that enables
individuals and businesses to choose
how they'll acquire or deliver IT
services, with reduced emphasis on
the constraints of traditional software
and hardware licensing models."
- Key Issues for Cloud Computing,
2010, Gartner – March, 29 2010
“Cloud infrastructure computing will
move squarely into the mainstream as
a significant number of Fortune 1000
companies adopt the utility computing
model demonstrated by moving a
portion of their "sandbox" apps into
production on public clouds.”
– Worldwide Software Business
Solutions 2010 Top 10 Predictions:
The "New Normal" for Enterprise
Software, IDC -
February 2010, Doc #222024
Generally accepted as the next logical step in IT evolution
A revolutionary style of computing
Cloud computing is moving into the mainstream
Cloud is on your agenda (I guess or better hope…. )
“By 2012, 80% of Fortune 1000 enterprises will be using some Cloud Computing Services, 20% of businesses will own no IT assets.” - Gartner
Source – Gartner Research, Cloud Computing HypeCycle 2010
What’s the value you hope to find in Cloud ? McKinsey Research
Any concerns going Cloud ? Gartner Research
NEVER ATTEMPT TO
PREDICT THE FUTURE.
BEHIND EVERY STRATEGY
THERE IS A FALSE
ASSUMPTION.
DISRUPTIVE THINKING – RULE #2
Fact - Acquisition cost is 10% of IT Spend
• Ability to negotiate considerable savings for hardware,
power and bandwidth due to scale.
Fact - 85% of datacenter capacity is idle on average
• Pooling demand from diverse customer base can
dramatically increase (~3x) utilization.
Fact - 70% of IT budget is spent maintaining
datacenter operations
• Data-center automation and application of multi-
tenancy significantly reduce labor costs.
Cloud computing economies of scale Benefits of going Cloud
Cloud computing scenarios Detailing some “no brainers” for Cloud usage
Average
Usage
Co
mp
ute
Time
Usage
Co
mp
ute
Time
Average
Inactivit
y
Period
Co
mp
ute
Time
Average
Usage
Co
mp
ute
Time
Average
Usage
Pu
bli
c C
lou
d E
co
no
mic
s
Private Cloud Preference
SMB (<200 servers)
Academic
Midsize (200-1,500 servers)
Size represents number of servers in market
Enterprise (1,500+ servers)
Government (Fragmented)
Government (Consolidated)
Cloud Computing predictions Where do we see the world moving….
Defining cloud computing… What is it, and what not…
ON-PREMISES HOSTED CLOUD
• Buy own machines,
connectivity, software,
etc.
• Upfront capital costs for
the infrastructure
• Complete control and
responsibility
• Rent machines,
connectivity, software
• Lower capital costs, but
pay for fixed capacity,
even if idle
• Less control, but fewer
responsibilities
• Pay as you go
• Shared, multi -tenant
environment
• Offers pool of
computing resources,
abstracted from
infrastructure
3 Types of Cloud Services…
infrastructure as a service
migrate to it
“IaaS” platform as a service
build on it
“PaaS” software as a service
consume it
“SaaS”
The Cloud Computing Landscape Who plays where…
CLOUD SERVICES
TV/HOME PC MOBILE
25M People On Xbox
Live
530M Active Windows Live
IDs
368M People Using Hotmail
Over 4B WW Queries Each Month
Over 6M Songs In The
Catalog
Over 459M Unique Users
14B Ads Per Month
Over 303M Users Each
Month
2B Unique Calls Per
Year
Microsoft and Cloud Computing “What do you mean you’re new to this game ?”
Microsoft Commercial Cloud Services Broadest range of offerings from On-Premise to Cloud
PRODUCTIVITY COLLABORATION BUSINESS
APPS STORAGE PLATFORM
MANAGEMENT & SECURITY
COMMUNICATIONS
9,000 business customers
40M paid Online seats
More than 500 government entities
Over 50% of the Fortune 500
70% switching from Notes
12,000 partners
Public and private cloud flexibility Financially-backed uptime guarantees
Over $2B invested in cloud infrastructure 30.000 engineers on cloud services
The Microsoft Cloud $2BN dollar infrastructure investments
100 + Data Centers Across The Globe
Quincy, WA Chicago, IL San Antonio, TX Dublin, Ireland Generation 4 DCs
The Microsoft Cloud Generation 4 Datacenters
The Cloud and the environment It is not all about saving cost and improving efficiency…
What we hear from our customers Commonly asked questions and expectations
Cloud brings answers…
NEW
ECONOMICS
INCREASED
PRODUCTIVITY
REDUCED
MANAGEMENT
YOU CANNOT OUTPERFORM
A MARKET IF YOU ADHERE
TO ITS CONVENTIONS
DISRUPTIVE THINKING – RULE #3
Consuming the Cloud…. SaaS real life experiences
• What ?
• Potential Objectives
Consuming the Cloud Starbucks Coffee Company
• What ?
• Objectives achieved
Consuming the Cloud Coca-Cola Enterprises
• What ?
• Objectives achieved
Building on the Cloud…. PaaS real life experiences
• What ?
• Potential objectives ?
Consuming the Cloud The City Of Madrid
• What ?
• Objectives achieved
Building on the Cloud…. RiskMetrics Group
• What ?
• Objectives achieved
“We’re using Windows Azure to meet the evolving needs of our clients. And with the …
reduced levels of new investment required, we can consider solutions that might
otherwise not have been possible.” Rob Fraser, Head of Cloud Computing, RiskMetrics
Building on the Cloud…. Siemens
• What ?
• Objectives achieved
Our first estimates show that we can reduce our TCO by a factor of 10. The software
distribution system we built with Windows Azure is 10 times cheaper than our
previous solution.” Elmar Stoecker, Director Portfolio Management, Siemens IT Solutions and Services
Building on the Cloud…. Domino’s Pizza
• What ?
• Objectives achieved
Migrating to the Cloud…. IaaS real life experiences
• What ?
• Potential objectives ?
Building on the Cloud…. Associated Press
• What ?
• Objectives achieved
““This project has allowed us to explore new possibilities we hadn’t thought of. It has
also fostered ideas internally…, and it has provided new business opportunities.” Alan Wintroub, Director of Development, Associated Press
New business
opportunity:
Sell consumer
demand forecasting
New Company IT ?? Sales
Operations
R&D
HR
Marketing
Accounting
Collaboration
For all
employees
So where do you start ? Some tips from the Microsoft Field
The possibilities are endless, but....
TALK DOESN’T COOK RICE
Old Chinese Proverb & Michael’s Favorite Saying
Thank You. (Q&A during the closing of the day)
Michael Kogeler
Director Cloud Strategy
Microsoft International HQ
