real time bidding / programmatic for publishers
DESCRIPTION
This is a presentation I made during Vivaki Publisher Day on 04/11/2013. I tried to explain the programmatic journey of a big publisher (or ad sales house, or ad network), what we have learned and what's the best way to make this transformation successfully.TRANSCRIPT
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Programmatic JourneyMutlu Doğuş Yıldırım
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• Who has experience with programmatic and/or RTB?
• Programmatic vs. RTB?
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2 years ago...
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• Adserver• CPM• CPC• Impression• ...
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Bombardıman?
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RTB
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Learn Brainstorm
ExperienceOptimize
Programmatic Life Cycle
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Know what you’re doing Senior Management Support is crucial
Change Management is crucial
See it in action
Optimize
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TODAY
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Display
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Mobile
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Video
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ATD
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PMP