Real Food Is Video Contest Outreach Tool Box

Real Food Is Video Contest

Learn more and enter at: video.farmtoschool.org

Outreach Tool Box

CONTENT

This document provides tools to help you spread the word about the video contest:

The Basics of the Contest – pages 2-3 Tweets for use on Twitter – page 4 Status updates for use on Facebook – page 4 Sample e-mail alerts – pages 5 Sample text to include in your e-newsletters – page 5 Sample text for all events – page 7

To get started, here are some ways your group can help encourage participation:

Send an e-mail to your network about the contest. Follow up with a reminder urging your friends and colleagues to enter the contest or share the information with others.

Post a banner on your organization's website, Facebook page, or blog. Banner coming soon!

Post Facebook status updates and/or Tweets about the contest.  Blog about the contest! We’re happy to provide photos or guest posts.

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Real Food Is Video Contest Outreach Tool Box

Post links to stories about the contest.

Thank you for helping spread the word about this opportunity!

The Basics:REAL FOOD IS VIDEO CHALLENGE

Create a video that completes the phrase "Real Food is..."

THE CHALLENGETo produce a 30 second to 3 minute video that informs, inspires, and encourages student advocacy to restore connections to community, food, land, and place through Farm to Cafeteria programs. It’s recommended to include the following elements:

1. What does real food mean to you?2. How does what we eat affect our culture, health, economy, or environment?

3. Make the case for why your cafeteria should start or continue buying local food.

THE PRIZE• Two winners, one k-12 video and one college video entry, will receive $1,000 for their cafeteria food project;• One representative from each winning video entry and a select chaperone win an all expenses paid trip (registration, travel, and lodging) to the 5th National Farm to Cafeteria Conference in Detroit, Michigan May 17-19, 2010.• The winning videos will be viewed at the conference and prominently displayed on the Farm to School website.

THE TIMELINE• SUBMISSION DEADLINE – March 29, 2010. Entries will start being accepted at 12:00AM February 9, 2010.• Challenge finalists will be selected by a panel of prestigious judges, including leaders in food and film in early April 2010.• The general public will vote online for the winning videos from March 29—April 9, 2010. • The winning videos will be announced on April 13, 2010.

THE DETAILS• This contest is open to K-12 and college students.• Videos can be any style: fiction or documentary, animated or live action.• Videos cannot be longer than three minutes or shorter than 30 seconds.• Videos must have English subtitles if not in English.• See contest site for a complete list of rules: wwwfarmtocafeteria.org.

HOW TO ENTER1. Click here to read the official Rules & Regulations (.pdf). If under age 18, you must

have your parent or guardian read it and agree to it. 2. Make your video!3. Upload your video to our Farm to School video site: Click on the button “Submit A

Video.” 4. Email us at deb@onetray.org and let us know that you've entered the contest

along with the url for the video. Please send us your name, age, and the name of the account holder with the subject line: Real Food Is Contest Submission.

5. Tell all your friends to vote for you and enter their own videos!

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Real Food Is Video Contest Outreach Tool Box

Helpful Hints for Submitting: The URL can be from YouTube, Vimeo, or blip.tv. If there is a video with <embed> code available, just enter the URL of the page

containing the video and you will be prompted for <embed> code on the next screen.

The URL can also be a video file itself, i.e. http://www.ted.com/clips.mov

This contest is sponsored by the National Farm to School Network and The Lunch Box.

Resources:

2009 VIDEO CONTEST: http://video.farmtoschool.org/

FARM TO SCHOOL: www.farmtoschool.org: useful information on everything farm to school.

THE LUNCH BOX: http://www.thelunchbox.org/index.aspx: provides healthy tools to help all schools.

REAL FOOD CHALLENGE: http://realfoodchallenge.org/about/realfood: gives a great summary of what we mean by real food as well as a visually helpful Real Food Wheel.

Below are some stock recommendations to help get you started. All resources are subject to terms and use set forth by each organization.

IMAGES

Flickr: farm to school set: http://www.flickr.com/photos/uepi/sets/72157594341746884/

iStockphotowww.istockphoto.com

morgueFilewww.morguefile.com

MUSIC

eStockMusicwww.estockmusic.com

AudioMicrowww.audiomicro.com

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Real Food Is Video Contest Outreach Tool Box

Twitter Promo Language (examples of Tweets you can post)

One way you can help promote the Real Food Is Video Contest is by posting tweets on Twitter. We hope you’ll consider posting a series of tweets over a few days to help build a buzz. Each one of the following tweets has something different that followers can do. Also be sure to keep your eyes peeled for other folks’ tweets to retweet.

Empower youth to broadcast school food reform http://video.farmtoschool.org/

Real Food Is Video Contest http://video.farmtoschool.org/

Broadcast the change you want to see in your cafeteria! http://video.farmtoschool.org/

Calling all K-12 and college students! What is Real Food to you? http://video.farmtoschool.org/

Real Food Is Video Contest – students changing the future of school food. Enter today! http://video.farmtoschool.org/

Win $1,000 to tell it like it is! http://video.farmtoschool.org/

High school students: want to change what you eat in the cafeteria? http://video.farmtoschool.org/

College students: help reform our food systems, starting with the cafeteria http://video.farmtoschool.org/

Facebook Status Updates Language

A great way to spread the word is to post a status update on your personal and/or organizational Facebook page. Here’s some model language you can use for any status update postings. We hope you’ll consider posting a series of status updates over the course of a few days to build buzz and momentum. Each one of the following status updates has something different supporters can do.

Attention, K-12 and college students! Win $1,000 to tell it like it is. Create a short video that completes the phrase "Real Food is..." and you can win for your school food project. http://video.farmtoschool.org/

Broadcast the change you want to see in your cafeteria! http://video.farmtoschool.org/

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Real Food Is Video Contest Outreach Tool Box

Sample E-mail Announcement

Sample text for e-mail announcement

Hi Friends,

With the recent launch of the First Lady’s new Let’s Move initiative for a healthier generation, what a great time to empower youth to make that change in their cafeteria with by challenging students to define what real food means to them through the second annual nationwide video contest. Created by the National Farm to School Network and sponsored by the Lunch Box, the Real Food Is video Contest challenges students kindergarten to college to consider:

1. What does real food mean to you?2. How does what we eat affect our culture, health, economy, or environment?3. Why should your cafeteria start or continue buying local food?

Open to K-12 and college students, this video contest runs until March 29, 2010. To enter, create a short video that completes the phrase "Real Food is..." and you can win $1,000 for your school food project and an all expenses paid trip for the winner and chaperone to the 5th National Farm to Cafeteria Conference in Detroit, MI. Go here for more details on contest rules and recommendations: video.farmtoschool.org

Don’t delay! Enter to win the Real Food Is YouTube Video Contest! If you have any questions, contact deb@onetray.org Help us spread the word about the video contest! Here are a few ideas to get the message out:

Tweet about the contest on Twitter.

Update your Facebook status update with a link to video.farmtoschool.org

Promote the contest on your website or blog with video.farmtoschool.org

Sample Text to Include in E-Newsletters

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Real Food Is Video Contest Outreach Tool Box

Real Food Is 2010 National Video ContestK-12 & College Students: Show Us Your Idea of the Perfect School Lunch

Created by the National Farm to School Network and sponsored by the Lunch Box, the Real Food Is video Contest challenges students kindergarten to college to consider:

1. What does real food mean to you?2. How does what we eat affect our culture, health, economy, or environment?3. Why should your cafeteria start or continue buying local food?

Open to K-12 and college students, this video contest runs until March 29, 2010. To enter, create a short video that completes the phrase "Real Food is..." and you can win $1,000 for your school food project and an all expenses paid trip for the winner and chaperone to Taking Root, the 5th National Farm to Cafeteria Conference in Detroit, MI. Go here for more details on contest rules and recommendations: video.farmtoschool.org

Don’t delay! Enter to win the Real Food Is YouTube Video Contest! If you have any questions, contact deb@onetray.org

Sample Text for All EventsWith the release of the First Lady’s new Let’s Move initiative for a healthier generation, what a great time to promote two youth contests and national conference that aim for the same. There are brief introductions below to the Cooking Up Change and Real Food Is contests and

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Real Food Is Video Contest Outreach Tool Box

attached are promotional toolkits with banners to add to your websites, newsletter text, and much more. If you have any questions, please contact Debra Eschmeyer at deb@onetray.org.

Cooking Up Change - A National Healthy Cooking Contest Cooking Up Change challenges teams of high school and college students to create a healthful and delicious school meal that meets the Institute of Medicine nutrition standards, incorporates a local food item, draws from ingredients commonly available to food service, and can be easily prepared in a school kitchen. Finalists will prepare their recipes in Detroit for a prestigious panel of judges. Conference participants will sample the teams’ delicious creations. Submit your recipes online by March 26, 2010. For contest guidelines and information, visit www.cookingupchange.org.

Real Food Is…2010 National Video Contest Le arn more and enter at

video.farmtoschool.org

Real Food Is…Video ContestStudents are challenged to define what real food means to them by creating a short video that completes the phrase "Real Food is..." Created by the National Farm to School Network and sponsored by the Lunch Box Project, this contest is open to K-12 and college students and runs until March 29, 2010. The winners will receive $1,000 and an all expenses paid trip to the conference to show their videos at the opening plenary. More info is available at video.farmtoschool.org.

Taking Root: 5th National Farm to Cafeteria ConferenceThe conference website will go fully live shortly; registration starting Feb. 22nd here: http://www.farmtocafeteriaconference.org/

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