real estate lead generationww1.prweb.com/.../276463/mortgageloancomreleadgen.pdf · if you are 62...
TRANSCRIPT
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Real Estate Lead GenerationCapturing Customers with Online Marketing
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Online Lead Generation
Boils down to a few simple principles
Visibility
Expectations
Satisfaction
Intent
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Visibility: Search
Online visibility=Search
Get local
Get a blog
Feed Google local content
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Expectations: Homes, Prices, and Payments
What do home buyers come looking for?
Homes
Prices
Payments
Model the best
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Expectations
Let me show you the difference between online lead generation, and...
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Expectations
...What am I doing here?
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Satisfaction: Can I Do This?
You want an online lead?
Convince the customer of:
affordability
mortgage rate
mortgage payment
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Intent: Hit Submit
Don’t forget the telephone number!
Don’t forget the contact form!
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Learn more...
Real Estate & Mortgage Marketing Tools
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