SUMMER INTERNSHIP PROJECT REPORT ON

“REAL ESTATE IN GHAZIABAD AND FEATURES OF EARTH INFRASTRUCTURE LTD.”

ATEarth Infrastructure Ltd, GURGAON

Submitted in partial fulfillment of the requirements of the course

Post Graduate Diploma in Management2012-14

PROJECT GUIDE:MR. SACHIN JAIN

EARTH INFRASTRUCTURE LTD(General Manager)FACULTY GUIDE:

Mrs. HIMA BINDU KOTAASSISTANT PROFESSOR, NIILM-CMS

BY:RAJEEV KUMAR SINGH

ROLL NO. 2012113

NIILM CENTRE FOR MANAGEMENT STUDIES

PLOT NO.53, KNOWLEDGE PARK 5, GREATER NOIDA1

INFORMATION SHEET

Name of the company : EARTH INFRASTRUCTURE LTD

Address of the company : Signature Tower, Ghaziabad

Phone No. of the company :

Date of internship Commencement : April, 18, 2013

Date of internship Completion : June, 30, 2012

Signatures & Name of the industry Guide:

Designation of the industry Guide:

Student’s Name : RAJEEV KUMAR SINGH

Student’s Roll Number : 2012113

Student’s E-mail ID : Rajeev.akashay @gmail.com

Student’s Mobile number : 8285540460, 7599350636

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CERTIFICATE

This is to certify that Summer Project Report on " REAL ESTATE IN GHAZIABAD AND FEATURES OF EARTH INFRASTRUCTURE LTD " prepared by RAJEEV Kumar SINGH, Roll No.  2012113 of PGDM 2012-14 Batch is his genuine effort under my guidance and supervision. 

 

Signatures of the Faculty Guide                           Signatures of the Student

Name of the Faculty Guide                                  Name of the Student

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ACKNOWLEDGEMENTS

With profound sense of gratitude and regard, I convey my sincere thanks to my guide

and mentor, for their valuable guidance and the confidence they instilled in that

helped me in successful completion of the project report.

I wish to express my sincere gratitude to my project guide Mr. SACHIN JAIN under

whose guidance the study was undertaken. Without him guidance at each stage of the

project study, the task could not have been accomplished.

This acknowledgment would be incomplete without thanking the college faculty

mentor Mrs. HIMA BINDU KOTA whose guidance and support made this project a

learning and enriching experience for me.

Last but not the least I am ever grateful to my friends for their help and support in

completing my project.

RAJEEV KUMAR SINGH

PGDM 2012-14

ROLL NO. 2012113

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TABLE OF CONTENTS

TOPIC PAGE NO.

ACKNOWLEDGEMENT…………………………………………..4

1. INTRODUCTION…………………………………………………………6-10

2. COMPANY PROFILE…………………………………………………11-28

3. LITERATURE REVIEW………………………………………………...29-31

4. RESEARCH METHODOLOGY…………………………………….....33-35

5. RESEARCH OBJECTIVE………………………………………………33

6. RESEARCH DESIGN……………….…………………………………33-34

7. DATA ANALYSIS & RESULTS…………………………………………35

8. LIMITATION……………………………………………………………36

9. CONCLUSION……………………………………………………………37

10. RECOMMENDATIONS …………………………………………………38

11. ANNEXURE………………………………………………………………39

12. BIBLIOGRAPHY……………………………………………………………40 

 

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REAL ESTATE

Introduction

REAL ESTATE

The term ‘real estate’ is defined as land, including the air above it and the ground below it, and any buildings or structures on it. It is also referred to as realty. It covers residential housing, commercial offices, trading spaces such as theatres, hotels and restaurants, retail outlets, industrial buildings such as factories and government buildings. Real estate involves the purchase, sale, and development of land, residential and non-residential buildings. The main players in the real estate market are the landlords, developers, builders, real estate agents, tenants, buyers etc. The activities of the real estate sector encompass the housing and construction sectors also. The real estate sector in India has assumed growing importance with the liberalization of the economy. The consequent increase in business opportunities and migration of the labour force has, in turn, increased the demand for commercial and housing space, especially rental housing. Developments in the real estate sector are being influenced by the developments in the retail, hospitality and entertainment (e.g., hotels, resorts, cinema theatres) industries, economic services (e.g., hospitals, schools) and information technology (IT)- enabled services (like call centres) etc. and vice versa. The real estate sector is a major employment driver, being the second largest employer next only to agriculture. This is because of the chain of backward and forward linkages that the sector has with the other sectors of the economy, especially with the housing and construction sector. About 250 ancillary industries such as cement, steel, brick, timber, building materials etc. are dependent on the real estate industry. Indian Real estate sector is one of the most thriving industries of the present times. And if industry experts are to be believed, the prospects of Indian property market is going to attract all major investors to this vast land of opportunities in coming years thereby giving a boost to already raising foreign direct investment. The Government of India has taken positive initiatives by offering the best in terms of real estate investment, by altering its FDI policies from time to time. With better infrastructure and availability of world class facilities, property in Indian prominent cities are the most sought after proposition. No wonder, this part of the globe i.e. India will emerge as the ultimate place for investment in contemporary retail, residential or commercial space in coming years. The boom in the sector has been so appealing that real estate has turned out to be a convincing investment as compared to other investment vehicles such as capital and debt markets and bullion market. It is attracting investors by offering a possibility of stable income yields, moderate capital appreciations, tax structuring benefits and higher security in comparison to other

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investment options. With property boom spreading in all directions, real estate in India is touching new heights. However, the growth also depends on the policies adopted by the government to facilitate investments mainly in the economic and industrial sector. The new stand adopted by Indian government regarding foreign direct investment (FDI) policies has encouraged an increasing number of countries to invest in Indian Properties. India has displaced US as the second-most favored destination for FDI in the world. The positive outlook of Indian government is the key factor behind the sudden rise of the Indian Real Estate sector - the second largest employer after agriculture in India. The growth curve of Indian economy is at an all time high and contributing to the upswing is the real estate sector in particular. Investments in Indian real estate have been strongly taking up over other options for domestic as well as foreign investors.Why Invest In Indian Real Estate?Flying high on the wings of booming real estate, property in India has become a dream for every potential investor looking forward to dig profits. All are eyeing Indian property market for a wide variety of reasons:• It’s ever growing economy which is on a continuous rise with 8.1 percent increase witnessed in the last financial year. The boom in economy increases purchasing power of its people and creates demand for real estate sector.• India is going to produce an estimated 2 million new graduates from various Indian universities during this year, creating demand for 100 million square feet of office and industrial space.• Presence of a large number of Fortune 500 and other reputed companies will attract more companies to initiate their operational bases in India thus creating more demand for corporate space.• Real estate investments in India yield huge dividends. 70 percent of foreign investors in India are making profits and another 12 percent are breaking even.• Apart from IT, ITES and Business Process Outsourcing (BPO) India has shown its expertise in sectors like auto-components, chemicals, apparels, pharmaceuticals and jewellery where it can match the best in the world. These positive attributes of India is definitely going to attract more foreign investors in the near future. The relaxed FDI rules implemented by India have invited more foreign investors and real estate in India is seemingly the most lucrative ground at present. The revised investor friendly policies allowed foreigners to own property, and dropped the minimum size for housing estates built with foreign capital to 25 acres (10 hectares) from 100 acres (40 hectares). With this sudden change in investment policies, the overseas firms can now put up commercial buildings as long as the projects surpass 50,000 square meters (538,200 square feet) of floor space.

RESIDENTIAL REAL ESTATEThe main factors that are driving demand in the residential segment are described in more detail below:

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• Changing demographics and increasing affluence: India’s demographics have been impacted by large increases in employment opportunities, people in the earning age bracket (25 to 44 year olds) and higher salaries. Such factors are increasing disposable incomes and driving demand for new residential and retail properties. The table below shows historic and projected annual growth rates for different segments of India’s population, classified by levels of annual income. The figures highlight that strong growth is expected especially in the higher incomesegments. For example, the number of households with annual incomes of between Rs. 2 million and Rs. 5 million per year, Rs. 5 million and Rs. 10 million per year and in excess of Rs. 10 million per year is expected to increase in size by 23%, 26% and 28%, respectively, between financial year 2002 and 2010, as illustrated by the table. These higher income segments of India’s growing middle class are expected to provide a strong impetus for the continued development and growth of the Indian real estate sector.

• Large segment of the population economically active: India’s growing population in the earning age bracket is recognized as a key driver of growth in housing demand. The size of India’s main working age group, 25 to 44 year olds, has increased over the last two decades. According to CRIS INFAC estimates, as of 2005, approximately 28.2% of India’s population was in this age bracket. This figure is expected to rise to approximately 30.6% by 2025, an increase of approximately 5.5 million people each year, which could translate into a further 2.75 million new households per year. Also, the average age of a home purchaser has fallen from 42 to 31 years old (Source: CRISINFAC Retail Finance).

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• Shift in consumer preferences from renting to owning houses: Due to the changing demographic profile in India, there has been a steady decline in the portion of households living in rented premises. To a certain extent, this may be attributed to rising income levels. However, with fewer properties available to rent today and an increase in the rents being charged to tenants, consumers have increasingly been investing in property. Factors such as the increase in the standard of living of consumers and the greater availability of financing for consumer expected to fuel a further decline in the number of households renting premises (CRIS INFAC Annual Review on Housing Industry, )

• Increasing Urbanization: India has witnessed a trend of increased urbanization as people migrate from rural to urban areas seeking employment opportunities. According to CRIS INFAC estimates, India’s urban population is expected to grow at a CAGR of 2.6% over the five year period from financial year 2005 through 2010, as illustrated in the table below. Urban areas must accommodate this increase in population which, in turn, is expected to increase in demand for new urban areas and townships (CRIS INFAC Annual Review on Housing Industry, January 2006).COMMERCIAL REAL ESTATE

• Commercial locations in India: Over the past five years, locations such as Bangalore, Gurgaon, Hyderabad, Chennai, Kolkata and Pune have established themselves as emerging business destinations that are competing with traditional business destinations such as Mumbai and Delhi, especially with respect to their commercial real estate sector. These emerging destinations have succeeded in matching their human resources base with necessary skill sets, competitive business environments, operating cost advantages and improved urban infrastructure. The current relative position of the urban growth centers in India can be summarized either as (i) mature, (ii) in transition, (iii) emerging, or (iv) tier III destinations. These classifications are described below:• Mature Destinations: Locations such as Mumbai and Delhi have a metropolitan character and have consistently been traditional business destinations with a favorable record in attracting investment opportunities. However, factors such as increasing operating costs and constraints on the availability of land may impede such areas from sustaining a high rate of growth in their respective business districts. Therefore, commercial real estate growth is expected to be focused in the suburbs and other peripheral locations of these cities. For example, with respect to Mumbai, commercial real estate growth is expected to be focused in areas north of central Mumbai and Navi Mumbai and to the east of the city center.• Destinations in Transition: Locations such as Bangalore and Gurgaon have human resource potential, quality real estate and operating cost advantages. As such, these locations are best positioned to attract investment in the near future. Lack of

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infrastructure is currently the main inhibiting factor precluding robust growth in these areas.• Emerging Destinations: Locations such as Pune, Chennai, Hyderabad and Kolkata offer cost advantages, well developed infrastructure, supportive city governments and minimal restraints on the supply of real estate. While the number of large occupiers in these locations has yet to reach optimum levels, these locations attract a large amount of real estate investment. Growth in these emerging destinations is predominantly led by the expansion and consolidation plans of corporations in the IT and ITES sectors.• Tier III Cities: Locations such as Jaipur, Coimbatore, Ahmedabad, and Lucknow have a large talent pool combined with low cost real estate. As such, businesses in the technology sector have demonstrated a growing interest in these locations as they seek to expand their operations.High demand for commercial real estateThe commercial property market has been growing at an annual rate of approximately 30% over the past eight years across major locations in India. Moreover, there is an up shooting demand for 200 million sq. ft over the next five years.Real estate industry research has also thrown light on investment opportunities in the commercial office segment in India. The demand for office space is expected to increase significantly in the next few years, primarily driven by the IT and ITES industry that requires an projected office space of more than 367 million sq ft till 2012-13. Real estate investments are expected to grow from Rs.10,218 billion invested between 2002-2006 to Rs.18,517 billion over 2007-2011.

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COMPANY PROFILE

Earth Infrastructure Limited is a group of innovative people, who consider each of our projects as an opportunity to do something different & unique. Its buildings are a personification of our dynamic imagination and our vision is to create the finest elements of urban living & working with our wide-ranging experience in real estate business. EIL ability is to meet the special requirements of the real estate market and clients demand from its strong foundations of professionalism. Every project which will bear the Earth signature will stand out from the rest, in terms of design aesthetics and global standards of construction.Management Team

MR. AVDHESH GOEL (FCA, AICWA, ACS) : ( DIRECTOR )An exemplar of learning & awareness, Mr. Avdhesh Goel has the power to transform opportunities into success. He has worked tirelessly to put Earth Infrastructures Ltd. on the Map of Indian Realty Sector.His responsible outlook has helped him in shouldering many additional responsibilities in addition to his professional callings. He has brought radical changes in business strategies, professionalized the entire group and has redefined the internal systems.MR. ATUL GUPTA : ( DIRECTOR )

Born with a strong charisma and hunger to excel, Mr. Atul Gupta is a symbol of performance, drive and affirmation. An expert in numerous management methods, he influences the internal and external dynamics of the organization, synergizing them with the success.Principled yet open to fresh thoughts and ideas, he has always used emerging practices and business models for rapid growth and sustainment of its own kind. Generous by heart, he is also the founder of Utkarsh, an NGO that works for the old aged and challenged.

MR. RAJNISH MITTAL: (DIRECTOR)

Being an expert in Impression management he has done wonders to the company’s Public Image. He possesses a strong sixth sense always offers our organization wise judgments. His alert and intelligent thinking patterns create a win-win situation for all. His pioneering strides towards relationship endeavors such as corporate assets and legitimizing long term competitive advantages has helped in getting the company maximal social recognition

MR. VIKAS GUPTA: (DIRECTOR)

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With the reputation of a valuable and trust worthy marketing expert, Mr. Vikas Gupta has fulfilled all the expectations of the customers and has also managed to build a unique corporate identity on the other. An innovator and youth icon, he implements his vision with sheer perseverance and hard work.A well-established player in the realty industry, he is known for giving value for money to the customers. His zeal and enthusiasm has earned him the image of a youth icon and a team player.He has also made various outstanding contributions to many American and European counterparts. An entrepreneur and pioneer to the core he has created urbane and smooth choices for the customers, realty sector and institutional segment.

USP MODEL

The basic USP of the model is that every person can earn huge regular income just by creating effective team and motivating them to achieve sales of the units. Every person will have a long term motivation to keep working through the levels and generate a regular monthly income which is not possible in normal business.

Our Corporate Identity

The Earth Logo is an epitome of ancient history & modern architecture. The logo is a remarkable union of the pyramid & the sphere

The pyramid dates back to early civilizations & for thousands of years, the largest structures on earth were pyramids. In architecture pyramids are considered as a monumental structure and are looked upon with reverence & awe. The pyramids have set the foundation for many future constructions.

The use of pyramid therefore makes a lot of sense for a company that deals in real estate. The circumference of a sphere reinstates the values of Earth infrastructures, as the earth is in itself is a sphere. It renders a 3D feel to the logo. The presence of both the pyramid & sphere, highlight the truth that Earth infrastructures was born to create outstanding structures, that’ll leave a deep imprint on future.

Also the latitudinal feel to the logo imbues a direction of growth. The logo symbolizes

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global appeal, upward growth & progress. As like on planet earth latitudes, always spiral up and the same outlook is hoped for the group too.

Epitome of ancient history & modern architecture

Blue has been chosen as the logo colour as when seen from space Earth

appears to be blue, due to the presence of water & atmosphere, which is why it is called The Blue Planet .

Blue is calming. It can be strong and steadfast or light and friendly. Almost everyone likes some shade of the color blue

Also blue is the colour of royalty Blue conveys importance and confidence Blue brings peace.

Milestones Earth projects are a hallmark of stability, perseverance and personify our

progressive imagination. All our projects bear the Earth signature and will stand out from the rest, both

in terms of design aesthetics and global quality standards of construction And, for the records, we have struck the following Firsts in the Indian realty

sector:

First Green Building in Noida Extension

First Bank Guarantee Project in India

First Assured Return in Retail Project in Gurgaon

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Mission & Vision

VisionTo be the most innovative and trusted brand in real estate industry by adopting new technologies with a focus on green and eco-friendly construction with focus to fulfill the expectations of the customers.

MissionONE FACE, ONE VOICE

There will be one face, one voice of Earth for the outer world.

CUSTOMER CENTRIC ATTITUDE

To ensure complaint free operations with total customer satisfaction by resolving customer’s issues with utmost attention and speedy services round the clock

BRAND VALUE

To deliver the projects ‘differently’ and make the customer to feel at ease and comfort and create the ‘Earth Brand’ a most trusted brand.

INNOVATION THROUGH TECHNOLOGY

Earth would be effortful and creative to identify and deliver something new, matching the technological up gradation in the Realty sector, all around the globe.

CORPORATE SOCIAL RESPONSIBILITY

Earth would concentrate towards development of affordable houses for the masses, to reach to the heart of all.

EMPLOYEE CULTURE

To keep on constantly searching for the talented employees, developing employee retention policies, providing continuous training and development to facilitate them to contribute completely in the growth of the organization

CHARACTER, ETHICS AND VALUES

Earth would be governed by its professional policies and procedures to ultimately benefit its values customers. The transparency of the policies would be maintained through the company’s operational manual. Adhering to the manual would be mandatory for all, with tan ultimatum objective to make the earth “Favorite of all’ and to create “Ethical Brand Value” within a short span.

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Code of ConductObjective: Every action of the company & its employees is to provide 360 degree customer solution at its door step. We ensure to provide full support for any compliance of the customers or the stakeholders

We are committed to continuously review and update our Policies and Procedures to initiate policies and actions which are customer centric and which promote financial prudence.

Philosophy

Driven by the philosophy of 'Innovation beyond Imagination’

We believe in making the finest elements of urban living with a commitment of high-quality construction

Committed to design lifestyle experiences in the close proximity to environment, harmonizing concept living with five elements on the planet

Strengths

Over 1500 plus and counting professionally and highly qualified employees.

Backed by the strong experience and expertise of our management

Immense exposure of the management and personnels in the realty sector

We are also one of India’s most well capitalized real estate companies.

Employment/Outside Assignment – Members of Management are prohibited from engaging in any activity / employment that interferes with their performance or responsibilities to the company or otherwise is in conflict with or prejudicial to the company. Business Interest – If any member of Management considers investing in securities issued by the company’s customer, supplier or competitor, they should ensure that these investments do not compromise their responsibilities to the company.

Related Parties – As a general rule, the Management should avoid conducting company’s business with a relative or any firm, Company, Association in which the relative is associated in any significant role.

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RESIDINTIAL Project

Earth Towne: Surpass your imagination

Dreams do come true!1, 2, 3, 4 BHK lifestyle apartments from Earth Infrastructures LtdLEED Certification (Leadership in Energy and Environmental Design)

EARTH TOWNE: Direct Dil seLOCATION: Plot no.4, Sector no.1, Greater Noida 

It's hard to beat imagination and when you beat it you feel that heaven has fallen on your feet. Exactly the way we created Earth Towne´ which will become a symbol of lifestyle statement in near future.

We tried to create a paradise of modern living but keeping the hard core sensibility in mind that we are modern still we like the contemporary art of living.

Architectural Rendering at its bestA wide spread area of 19 acres Lush Green Landscapes, Water Bodies and Beautiful Boulevards, Dry Balcony, Lily Ponds, 70% wide open area with Splendid Fountains, Walkways with Trellis & Seating, Central Promenade, Reflexology Garden, Gated Community System, Paver Block Roads, Swimming Pools, Gazebo, Eco-friendly, Vaastu friendly, Earthquake Resistant Structure, Jogging tracks surrounded by lush Green Trees , Outdoor Exercise Station, Enhanced cross ventilation to reduce the temperature and the use of Ac’s

Facilities at its best Sports Zone with Cricket Academy Tennis Court

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Golf Putting and Basket Ball Ground Entertainment Zone with Single Screen Multiplex

Horse Riding & Party Lawns Barbeque Corner Party Area with Pavilion and Amphitheater Health Zone with Art of Living

Classes, Yoga Classes, Aerobics Classes Club Zone with Spa Facility Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc Fine Dining Zone with dedicated Food Court Lounge and Roof Cafeteria Caring Zone with Nursing Homes Hospitals and Round the Clock Chemist Shop

Common is so uncommon. There are certain facilities which are quite common but developers generally forget to provide them while developing a township. We never wanted to repeat the same mistake and hence we focused on them while strategizing the concept for Earth Towne.

Kids Zone with Swing Slope, Video Games, Play Area, Sand Pit & Creche to facilitate children, Play School for the ease of parents, ATMs for your money convenience, Ample Parking Spaces for your drive convenience, Maintenance Service round the clock for your Convenience, Transport facilities for your commuting requirements, Laundry Service for your daily comfort, Security System for your safety, First Lifestyle Leed Certified Green Homes in Greater Noida, Bank Loan from Leading Banks, Earthquake Resistant Structure, Big LAP Swimming Pool, Club Zone, Sports Zone, Entertainment Zone, Recreational Zone & Kids Zone

Free Value Added Services Medical Consultancy for Residents Electrician & Plumber on call 24 Hours Ambulance Service Pollution Free Battery Operated Carts for residents  In house Consultancy by Interior Designer  Feeder bus facility to Metro Station 

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Floor Plans

Earth Towne Model Pics

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Earth Copia: Ultimate Lifestyle

Where splendor is a way of being2, 3 & 4 BHK lifestyle apartments from Earth Infrastructures LtdLicense & LOI Secured

EARTH COPIA: Ultimate LifestyleLOCATION: Sector 112, Dwarka Expressway, Gurgaon 

Discover the dream home, the one that is perfect for your ultimate lifestyle. Earth Copia’s exceptional homes offers a unique variety of architectural, design and options for you to choose from. Designed to be the ultimate in comfort and luxury, Earth Copia is a perfect address for you and your loved ones.

Earth Copia’s each apartment is tastefully carved out to create adequate living space for the whole family as well as a corner for an individual pursuit. Copia is a prestigious residential project in the capital's neighborhood with 70% greenery to maintain harmony with nature. Earth Copia offers 2, 3 & 4 bedroom apartments with an area ranging 1235 sq ft, 1835 sq. ft. and 2392 sq. ft. (Approx).

It is equipped with all modern living facilities like 100% power backup with latest security features and also includes ultra modern club and a world class gymnasium.

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Facilities at its best High Speed Elevators Modular type switches & sockets & copper wiring 24hr. water supply & Power Backup Adequate basement , covered car parking & surface parking Landscape courts with sit out spaces Kids play area & Tennis Court Pedestrian paths, jogging trail with several trellises enhancing outdoor

landscape Hardwood door frames veneered & polished and skin molded shutters Laminated Wooding Flooring in Master Bedroom CCTV Cameras in Parking, Entrance Lobby Boom barriers at Entry & Exit of the complex Shower partition in master bathroom, Single Lever CP fitting with white

chinaware in all toilets

Location at its best Located on Dwarka Expressway 5 min drive from International & domestic airport Located nearby Dwarka Metro Station 5 min drive from Shopping Destination 10 min drive from Delhi Jaipur Highway Surrounded by green belt

Floor & Master Plan

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Earth Gracia: Open lifestyle

Open lifestyleHome- sweet-home! Who does not dream to own one?LOCATION: Greater Noida-West 

But, every time the thought of home crosses your mind, the very first impression the comes is the feeling of openness! Yes, there are a number of other things you are looking for, but the first and foremost is an open and big spase which you can call your dream home. With the passage of time, however, home is becoming smaller and smaller due to a number of reasons. In today's time, almost all the projects loudly claim for open area, greem area and open surroundings, but they leave behind the real openness that a home-buyer like you may be looking forword to-i.e. The Home.

Earth Infrastructures Ltd. realises what you are missing and have put our efforts to give you what you are looking for in your home as our latest offering-Earth Gracia!

Earth Gracia beckons you to a whole new experience called "Open Lifestyle"!.

Open MindsOpen your horizon from conventional image of home! Openness means keeping our minds and hearts available for new experiences, ideas, and relationships. It means working to move beyond the boundaries of the familiar. Because of what is today available, your thoughts are constricted to a limited vision of a home. You can't think beyond a big project with lush green landscape but with small homes! Earth Gracia seeks to change your mind-set about what exactly is small and what exactly is big. For here, we believe that, 'small can be big, as well'!

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Open SpaceEnjoy your living at the fullest!

Look around yourself. Look at what is available. And, compare it with Earth Gracia.Offering 1310 sq. ft. as 2BHK against the available conventional 1100 sq. ft. size & 1545 sq.

ft. as 3BHK against the available conventional 1400 sq. ft. size, Earth Gracia is nothing short of a most wonderful gift with a wrapping that goes beyond your expectations!

Open choiceChoose activities you want and make your life open! 

Openness and curiosity are two of the primary conditions for discovery. When we are open, we notice that life is constantly presenting us with new information and opportunities for growth. Earth Gracia is a place full of activities and recreational opportunities, and that too within easy accessibility. We have put in various types of features and activities in Earth Gracia keeping in mind that the openness of your life remains intact with lots of fun, excitement and joy.

YOGA & MEDITATION CENTRE CLUB HOUSE JOGGERS' TRACK BEAUTIFUL LANDSCAPE FLOWER GARDEN KIDS' SPLASH POOL ATM & BANKING FACILITIES SHOPPING COMPLEX MEDICAL FACILITIES

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METRO CONNECTIVITY ROAD CONNECTIVITY EDUCATIONAL FACILITIES

Location Advantages

Landmarks of Greater Noida

Greater Noida-West is the only planned city after Chandigarh. Some of the important developments in Greater Noida which will appreciate Earth Gracia's market value in the future are:

Shopping Malls Metro Service Sector 18 (Atta Market) National Highway Industrial Area Housing Societies

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COMMERCIAL PROJECT

Sapphire Court: Walk-in & start playing

A green Workspace Fully Furnished Offices with GREEN Surroundings

Bid goodbye to the chaotic concrete jungle and embrace the lush green surroundings of Sapphire Court. An eco-friendly office space that reduces environmental impact with its intelligent use of land, energy and water consumption.

Unlike regular office spaces, we continuously monitor & control our carbon emissions and diligently make efforts to conserve resources like water & electricity, preserve natural habitats and prevent pollution. All this makes Sapphire Court a truly green workspace, one that cares for planet earth and its people. Visit us to witness the synergy between nature & humanity working in tandem.

Fully Furnished Offices with GREEN Surroundings

First proposed Green Building in Greater NoidaDefining an idea such as “Green” is difficult. Many people claim to be “green” but have little to substantiate that claim. Which is why Sapphire Court has taken the lead in its development, structure, architecture and functioning. It has committed itself to the use of environmental friendly ideas, materials and processes.

All of these elements combine to produce a truly green workspace, one that provides comfort, technology and innovation in design while minimizing environmental pollution.

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Sapphire Court- at a glance!A GREEN BUILDING

The Sapphire Court is one of the few office spaces to be built on a green concept, it is energy efficient and environment friendly. The building receives plenty of sunlight and fresh air.

FULLY FURNISHED OFFICES

If you dreamt of working in a high end suave corporate office, then Sapphire Court is the place for you. Equipped with all modern fittings & fixtures, we have a host of amenities to assist your smooth functioning.

CLUB FACILITY

The Sapphire Court believes that all work and no play makes office a dull place, which is why we present you an ultra-modern club, loaded with a host of indoor activities like Snooker, Table Tennis, Carom board etc.

12% commitment amount with Bank GuaranteeSapphire Court gives you an opportunity to earn 12% Per Annum commitment amount till September 2014 with Bank Guarantee. With us you get a better deal as you also get to reap the benefits of continual capital appreciation.

SAPPHIRE COURT - TECHNOLOGY SMART

LED Technology Round the Clock Management On Site Centre Manager Video Conferencing Printers / Fax Machine / Courier Mail Delivery/Postage Machinery Multi Access IT Support High Speed Internet Local Area Network On Site Utility Binding & Lamination Facility Plasma Screen, LCD Projectors Broadband Internet Access with Wi-Fi 100% Power Back Up

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SAPPHIRE COURT - FULLY FURNISHED

Energy Efficient Air Conditioner Laptop with Intel Core Processor Personal Computer Advanced Printer System IP Based KTS System Director’s Table Director’s Ergonomical Chair Specially Designed Visitor Chairs Modular Staff Workstations Specially Designed Staff Chairs Designer’s Light Indoor Plants / Bonsai Cordless Electric Kettle Fine Bone China Crockery Modular Filing Cabinet Adjustable Reading Glass Top Vitrified Flooring Rare Paintings Portable LED Table Lamp Spacious Book Shelf Ornamental False Ceilings Branded UPS Branded Monitor & Key Board Digital Cordless Phones Fridge Scanner Venetian Blinds Water Filter Fax

Item 1 to 24 are available in 290 sq. ft. Item 1 to 29 are available

only in 450 sq. ft. and above.

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Design byEIGEN, UK

A Synonym to high quality

An International Architecture & Engineering firm with synonym of high quality assurance provides One Stop Solution for all Design Engineering and Technology Solutions for the Construction Industry. You name the best and they have it from the Burj Tower, Dubai to Strawberry Place, Newcastle Upon Tyne, U.K. The company has provided a wide range of Architectural Services or Various Consultancy for some part of the services to projects in various markets of Global Construction Industry including India, Australia, Middle East, United Kingdom, Caribbean Islands and the US.

Their few of the Mega projects are as follows:

Burj Tower, Dubai Aldar Headquarters PC 814, UAE Jawaharlal Nehru Stadium, New Delhi, India DLF Cyber Terraces Building 5, Gurgaon, India DLF Cyber SEZ Building-14, Gurgaon, India One Hyde Park, London, UK The Dubai Mall, Dubai

Unit Plan

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AWARDS

Shikhar Samman Award 2012to Mr. Atul Gupta, Director, Earth Infrastructures Ltd. at 27th BCI (Builders Council of India) Awards Ceremony

Best Market Campaign of the Year 2012 Awardto Mr. Kalim A. Lohar, AVP-Marketing & Branding, Earth Infrastructures Ltd. at 27th BCI (Builders Council of India) Awards Ceremony

Best Marketing Campaigner of the Year 2012 Award to Mr. Kalim A. Lohar, AVP-Marketing & Branding, Earth Infrastructures Ltd. by IRA (Indian Realty Awards)

Front Runner of Indian Realty Award 2012 by IRA (Indian Realty Awards)

LITERATURE REVIEW

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Real Estate TrendsLand and real estate have the unique characteristics of being simultaneously a major input into production activities (agriculture, industry, and services), and into consumption by households of residential real estate and infrastructure services. For agriculture, land is the most important factor of production. For enterprises, especially of small and medium size, land and real estate are the largest cost centre second only to labour. For poor households, land and real estate are the single most significant vehicles for saving and the largest item of expenditure (Galal and Razzaz, 2001). Literature and research related to real estate cycles, appreciation, trends, etc around the globe is not readily available and more importantly there is a serious lack of research about real estate trends, etc specifically in India. The real estate industry is cyclical in nature but the cycles are neither regular nor predictable. Moreover, the amplitude and frequency of the cycles differ from place to place and time to time (Brown and Liu, 2001). What furthers hampers research into this field is the fact thatreal estate cycles are difficult to characterize because of varying severity across different real estate sectors. For example, a downturn in residential markets by no means implies that commercial real estate market is also facing a depression (Dokko et al, 1999). but allowing for the possibility of a higher- than- expected offer. Further complicating the situation is the fact that the housing market reacts relatively slowly to new information on other sales because it is costly to obtain.

Vandna Singh(2009) studied the prospect and problems of Indian real estate and found that and divide the real estate in three section . Section one deals with the fundamental factors affecting the real value like demand, supply, property, restrictions to use and site characteristics. Section two and three explains the causes and the constraints to the present real estate boom respectively in India.Objectives1. To study the fundamental factors affecting the real estate value.2. To examine the present factors of real estate boom.3. To present the future constraints of real estate investment in India.

Sample SizeOut of the total companies working in India in the field of real estate 50 major players have beenselected for the purpose of the study.

IntrodectionReal estate or immovable property is a legal term (in some jurisdictions) that encompasses land along with anything permanently affixed to the land, such as buildings. Real estate is often considered synonymous with real property (also sometimes called reality), in contrast with personal property (also called personality). However, in technical terms, real estate refers to the land and fixtures themselves and real property are used primarily in over real estate. The term real estate and real property are used primarily in common law, while civil law jurisdiction refers instead to immovable property. In law, the word real means relating to a thing as distinguished from a person. Thus the law broadly distinguishes between real property (land and anything affixed to it) and personal property (everything else e.g. clothing, furniture, money).

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Real Estate Business Includes: With the development of private property ownership, real estate has become a major area of business. Purchasing real estate requires a significant investment and each parcel of land has unique characteristics, so real estate industry has evolved into several distinct fields.Some kind of real estate businesses include-• Appraisal – Professional valuation services• Brokerage – Assisting buyers and sellers in transactions• Development – Improving land for use by adding or replacing buildings• Property Management – Managing a property for its owner(s)• Real Estate Marketing – Managing the sale side of the property business• Relocation Services – Relocating people or business to difficult countryTypes of Ownership Interests: Real property (immovable property) can refer to the real estateitself or to various types of ownership interests in real estate, including:• Freehold: Provides the owner the right to use the real estate for any lawful purpose and sellwhen and to whom the owner wishes.• Life estate: An interest in real estate which is granted to a life tenant until that person dies. Theinterest terminates upon the death of the life tenant.Owner/User: These people are both owners and tenants. They purchase houses or commercialproperty as an investment and also to live in or utilize as a business.Owner: These people are pure investors. They do not consume but rent out or lease the property to someone else.Renter: These people are pure consumers.Developers: These people prepare raw land for building which results in new product or the market.Renovators: These people supply refurbished buildings to the market.Facilitators: This includes banks, real estate grocers, lawyers and others that facilitate the purchase and sale of real estate.Real estate can divided into three categories: These are• Commercial• Residential• AgriculturalWe can invest into all the given areas and can make return by capital appreciation, rentalincome, agricultural produce, lease and commercial use.The following factors influence the price and cost of the real estate:1. The physical characteristics of the property2. The property rights3. The time horizon of holding the property4. Geographical area5. The development rateFeatures of Real Estate Markets: In particular, the unique features of the real estate market must beaccommodated. These include:• Durability• Heterogeneous• High transaction costs

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• Long time delays• Both an investment good and consumption good• ImmobilityFundamental factors determining the value of real estateDemandDemand refers to people’s willingness and ability to buy or rent a given property. In part demand stems from a market area’s base. In most real estate markets, the source of buying power comes from jobs. Property values follow an upward path when employment is increasing. The real estate market in India has seen remarkable changes in the past few years. The rapid expansions of information technology, especially BPOs, spurt in the middle class income and 8% growth in GDP are the potential key factors for the growth.Supply AnalysisSupply analysis means sizing up the competition. Nobody wants to pay more for a property than the price they can pay for competing property. An integral part of value analysis requires identifying sources of potential competition and then inventorying them by price and features. An analysis of supply should not limit potential competitors to geographically and physically similar properties. In some markets, for example, low priced single family houses might compete with condominium units, manufactured homes and even with rental apartments.The PropertyIn real estate the property itself is also a key ingredient. The price that people will pay is governed by their needs and the relative prices of the properties available to meet those needs. To try to develop a property’s competitive edge, an investor should consider five things:1. Restrictions on use2. Location3. Site characteristics4. Improvements5. Property managementRental Trends in IndiaRecent trends of rental properties in India are conspicuous by the immense potential that is beingrealized today. Rental values in cities like Delhi and outskirts are witnessing an increase of 20 -25%. Real estate agents are devoting themselves to negotiations for rented homes than ever. Though the interest rates on home loans, continued tax exemptions on such prompts people to buy property, those with the ability to buy a flat among the middle-class are thinking twice.Causes for Present Real Estate BoomForeign FundsThe Government has allowed FDI in the real estate sector with certain caveats. Recently the Cabinet Committee on Economic affairs has decided to permit 100% FDI in forms of housing, hotels, resorts, commercial premises, educational institutions, recreational facilities, hospitals and city and regional level infrastructure in order to attract higher investments. Earlier, restrictive norms were imposed on foreign investments with their presence permitted only in the integrated townships. They invest in urban infrastructure like hotels, shopping malls, large scale residential complexes in new townships, InfoTech parks and special economic zones. Over a half a dozen domestic realty funds have been setup so far with a corpus of over Rs. 3,500 crore.

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Raymond Y.C. Tse (1997) stated ARIMA model application to real-estate prices in Hong Kong and discussed the stationary in the time series data by unit root test. The estimated parameters are Office Property ARIMA(2,1,1) and Industrial Property ARIMA(2,1,1). The study says that psychological factors are to be considered in financial and futures markets. This paper shows the office and industrial property prices are fitted into the ARIMA equation.

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Research Methodology

RESEARCH OBJECTIVE

Is defined as a highly intellectual human activity used in the investigation of nature and matter and deals specifically with the manner in which data is collected, analyzed and interpreted.

Research methodology in my study is:

(a)Secondary sources like Internet, Newspaper, Real estate magazines.

(b)Also sources were friends, office, colleagues & relatives etc.

During my internship at Earth Infrastructures I gathered information from secondary sources only. I tried my best to collect information from all the possible sources that can help me in gaining insight into real estate sector.

Real estate as a sector is growing at a very fast rate. The reason behind this are

1. Growing population and thus growing demand for house and offices.2. Improvement in income and standard of living.3. Increasing government expenditure on infrastructure in five-year plans.

Thus, because of the above reasons the prices of the houses and offices in good areas where all the facilities and amenities are there have sky-shooted. The present study is of analytical and exploratory nature. Accordingly the use is made of secondary as well as primary data. The secondary data is collected mainly through various newspapers, magazines, Internet and RBI review. To supplement the secondary data, some primary data has also been used which is collected through interviews and personal visits to the various companies to know the present situation of the market. International Research journal of finance and Economics issue24 (2009) 243.The present study is dependent more on secondary data.

Primary data is not used reliability of the data. The factors in the present paper are the micro economics factors for which the secondary data is more suitable and reliable.

RESEARCH DESIGN AND METHODOLOGY

Research is a common language refers to a search of knowledge. Research is a scientific & systematic search for pertinent information on a specific topic, infect research is an art of investigation. Research Methodology is a scientific way to solve research problem. It may be understood as a science of studying how research is don’t scientifically. In it we study various steps that are generally adopted by researchers in studying their research problems. It is necessary for researchers to know research method techniques but also technology but also technology.

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The scope of Research Methodology is wider than that of research methods.

The research problem consists of series of closely related activities. At times, the first step determines the native of the last step to be undertaken.

RESEARCH DESIGN:

A research design is defined, as the specification of methods and procedures for acquiring the Information needed. It is a plant or organizing framework for doing the study and collecting the data. Designing a research plan requires decisions all the data sources, research approaches, Research instruments, sampling plan and contact methods.

Research design is mainly of following types:-

1. Exploratory research2. Descriptive studies3. Casual studies

EXPLORATORY RESEARCH

The major purpose of exploratory studies is the identification of problems, the more precise Formulation of problems and the formulations of new alternative courses of action. The design of exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.

DESCRIPTIVE STUDIES:-

Descriptive research in contrast to exploratory research is marked by the prior formulation of specific research questions. The investigator already knows a substantial amount about the research problem. Perhaps as a Result of an exploratory study, before the project is initiated. Descriptive research is also characterized by preplanned and structured design.

CASUAL OR EXPERIMENTAL DESIGN:-

A casual design investigates the casual and effect relationship between two or more variables. The hypothesis is tested and the experiments done. There are following types of casual designs:

1. After only design

2. Before after design

3. Before after control group design

4. Four groups, six studies design

5. Consumer panel design

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6. Exposit facto design.

ANALYSES OF DATA

DATA COLLECTION METHOD

PRIMARY SECONDARY

Direct Personal Interview

Indirect Personal Interview

Information from correspondents Govt. publication

Mailed questionnaire Report Committees & Commissions

Question filled by enumerators’ private publication

PRIMARY DATA:-

These data are collected first time as original data. The data is recorded as observed or encountered. Essentially they are raw materials. They may be combined, totaled but they have not extensively been statistically processed. For example, Data obtained by the peoples.

SECONDARY DATA:-

Sources of secondary Data

Following are the main sources of secondary data:

1. Official Publications: Publications of the EARTH REAL ESTATE and by the corporate office of EARTH REAL ESTATE.

2. Publications Relating to Trade: Publications of the trade associations, stock exchange, trade union etc.

3. Journal/ Newspaper etc: Some Journal/ Newspaper collected and publish their own data, e.g. Indian Journal of economics, Economics times.

4. Data collected by Industry Associations: For Example, data available with EARTH REAL ESTATE.

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LIMITATIONS

Although every effort has been in to collect the relevant information through the sources available, still some relevant information could not be gathered.

Busy Schedule of – Concerned Executives: The concerned executives were having very busy schedule because of which they were reluctant to give appointment.

Time: The time duration could not provide ample opportunity to study every detail of the company.

Unawareness: Executives were unaware of many terms related to same while asking to them.

Confidential Information: As the company on account of confidential report has not disclosed some figures. Moreover, in some cases separate accounts of divisions are not separately maintained thereby, leading to restrictions in study.

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CONCLUSION

The real estate is on a boom and this pretty much evident from the proposed politics of the government. The time is now to invest in real estate because of the following reasons:

1. Flying high on the wings of booming real estate, property in India has becoming a dream for every potential investor looking forward to dig profit.

2. It’s ever growing economy which is on a conditions rise with 8.1 percent increase witnessed in last financial year. The boom in economy increases purchasing power of its people and creates Demand for real estate sector.

3. India is going to produced and estimated 2million new graduates from various Indian universities during this year, creating demand 100 million sqr.ft. of office and industrial space .

4. Presence of a large number of fortune 500 and other a reputed companies will attract more companies to initiate there operational bases in India thus creating more demand for corporate space.

5. Real estate investment in India yield huge dividends .70 percents of foreign investors in India are making profit and another 12 percent are making event.

6. Apart from IT, ITES and business process out sourcing (BPO) India has shown its expertise in sectors like auto –components, chemicals , apparels, pharmaceuticals and jewelry were it can match the best in the world these positives attributes of India is definitely going to attract more foreign investors in the near future.

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RECOMMENDATIONS:

1. Due to high prices the lower income group is not able to purchase the land, so govt. should take measures to protect the lower income group.

2. The agriculture land covered into the commercial and residential purpose. But the population is also increasing day by day. So govt. should steps for same.

3. The investors should analyze the type of land in which they are going to invest and potential returns from it.

4. Privatizations of Airport and ports needs to be speed up. 5. There is lack of proper data management of real estate sector so govt. should

take the corrective steps in this regard so that the proper estimation and management of the real estate can be possible.

6. Stamp duty is extremely high and must be rationalized and bought down to 2-3% as per global practice, which is now in India varies from 13-14%.

SOME TIPS FOR A SALES PERSON

1. Money doesn’t motivate everybody equally: - Money is one of the several variables of motivation. Someone needs just words and someone needs a little persuasion.

2. To be the great sales person, you need to have right aptitude ….. An aptitude of empathy, an aptitude to see beyond the obvious.

3. Delegated and satisfied customers are your ambassadors and their referral can generate more business than you can handle.

4. If you are stuck in the grooves of ‘safety’, you end up nowhere.5. Every Sales & Marketing person has to keep his/her eyes and ears and open to

scan the information regarding prospects, competition and the market influencers.

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ANNEXURE

1. Where do you want to buy property?

2. Is there specific part of the city/area that you prefer?

3. Do you have any children? Yes…….. No……..

4.Is there a specific school or school district you’d prefer to live in/near ?

yes……. No……

5. If yes which district?

6. Do you have any pets? Yes…….. No……

7. Have you bought or sold a home in the past? Yes…… No……..

8. If yes how long ago and where?

9. Do you need to sell a property before you can purchase another? Yes……. No……

10. Are you currently in a lease? Yes….. No……

11. How soon do you want/need to be in new home?

12. Are you interested in new home ,resale home ,or bought?

New…. .. Resale……. Both…………

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BIBLIOGRAPHY

http://crisil.com/pdf/capitalmarket/Industry-content.pdf

http://www.cci.in/pdfs/surveys-reports/Real-Estate-Sector-in-India.pdf

http://www.twinlands.in/articles/Real%20Estate%20Sector%20India.pdf

http://crisil.com/pdf/research/CRISIL-Research-cust-bulletin_feb13.pdf

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