real buyers writing real orders means real · pdf fileif they’re at woc, ... real buyers...

JANUARY 17-20, 2017SEMINARS: JANUARY 16-20 LAS VEGAS CONVENTION CENTERLAS VEGAS, NV, USA

www.worldofconcrete.com

WHEN IT COMES TO BUILDING PROFITS AND EXPANDING YOUR MARKET REACH:

ACCEPT NO SUBSTITUTE.

THERE’S NO SUBSTITUTE FOR THE REAL THING.

»RESERVE YOUR EXHIBIT SPACE TODAY.

IF THEY’RE AT WOC, THEY’RE READY TO BUY.

The concrete and masonry pros who attend WOC each year have their buying strategies

and schedules in order—

66% will purchase these products

in the next

12 months:

Accounting & Estimating SoftwareAdmixturesAggregateCementCleaning Equipment & SuppliesCoatingsColor PigmentsCompressor, Pneumatic and Hydraulic ToolsComputer Hardware, Software and PeripheralsConcrete & MortarConstruction Equipment & SuppliesConstruction VehiclesConstruction ServicesCrack Repair MaterialsCuring Compounds and EquipmentEstimating & Bidding SoftwareFinishing/Texturing Tools, Formwork & Scaf-foldingFormsLogo Clothing Branding for CompaniesMasonry ProductsMoldsPromotional ProductsPumping AccessoriesPumpsReinforcement Accessories & ToolsSafety ClothingSawsScarifying EquipmentScreedsSealersStainsStamping ToolsTesting Equipment, Materials & ServicesToolsWaterproofing & Damp-Proofing MaterialsWireless Technology

Unbeatable Coverage for the Concrete Industry.

Legitimate Decision Makers. Record-Breaking Sales.

51% make or approve

purchases

42% recommend products

to be purchased

24% specify products to be purchased

REAL BUYERS WRITING REAL ORDERS MEANS REAL PROFITS.

THIS IS WHERE THEY’LL BE.

• Yearly value of contracts/projects reported

by 62% of registered attendee firms

• Estimated replacement budget for new

equipment, trucks, tools and accessories reported

by 41% of registered attendee firms

$500,000 – $10 million+

INTERNATIONAL 9%

MOUNTAINCENTRAL NORTHEAST

SOUTH

WEST(includes AK and HI)

29%

14%

13%

27%

17%

CANADA 12%

This is the World of Concrete—the annual international gathering place for more than 60,000 concrete and masonry professionals who look to WOC— the first and most important industry event of the year— for the technology, supplies, equipment and connections that they need to meet demand. Exhibit here and make authentic connections, write orders with qualified decision makers and watch your bang/buck ratio go through the roof.



SERIOUS PROFESSIONALS IN EVERY INDUSTRY CATEGORY.



8,238 Concrete Contractor 5,217 Repair & Demolition Contractor 5,006 General Building Contractor 4,518 Commercial/Industrial Construction 3,506 Distributor 3,042 Specialty Concrete Contractor 2,753 Decorative Concrete Contractor 2,751 Concrete Coatings Applicator 2,685 Residential Construction 2,579 Concrete Cutting 2,570 Foundations Contractor 2,106 Concrete Polishing Contracts 2,039 Concrete Pumping Contractor 2,012 Other Heavy Construction 1,945 Paving/Highway/Bridge Construction 1,517 Public Works 1,259 Construction Management 887 Tilt-Up Concrete Contractor 883 Post-Tensioning Contractor 817 Architectural/Engineering Firm 671 Precast Concrete Erector 617 Landscape Architect/Contractor 616 Labor Union Member 586 General Rental Center 571 Shotcrete Contractor 487 Government Agency, Testing Lab,

Educational Institution 452 Pervious Concrete Installer 286 Recycled Concrete Contractor

YOUR BUYERS. YOUR BOOTH. YOUR PROFITS.

Technology for ConstructionIndustry-leading attendees know they’ll find the innovations, strategies and solutions they need at World of Concrete. If you supply cutting-edge equipment, groundbreaking software, or high-tech products for the concrete and masonry industries, this is where you need to exhibit.

2,496 Construction Management 2,152 General Contracting 1,571 Design/Build 1,364 Engineering 1,216 Civil Structural 948 Architectural 784 Distributor 535 Developer 239 Mechanical/Electrical 209 Mapping/GIS 195 Government Facility Management 183 Systems Consultant/VAR/Vendor 140 Power/Process

The Producer Center Access thousands of producers of ready-mix, pre-cast, block and pre-stressed concrete, as well as suppliers of cement, aggregate, admixtures, reinforcing steel and prestressing strand.

2,198 Ready-Mix Concrete Producer 1,959 Materials Provider 1,270 Distributor 671 Precast Concrete Erector 463 Concrete Block Producer 258 Prestressed Concrete Producer

CONNECT WITH THE REAL DEAL.

STRENGTHEN CONNECTIONS. BUILD NEW RELATIONSHIPS.Access every segment of the concrete industry. Your buyers are here.

Concrete Production

Material Handling

Concrete Reinforcement

Precast & Concrete Masonry

Information Technology

Concrete Surfaces & Decorative Concrete

Repair & Demolition

Material Handling (Central Hall)Connect with heavy equipment retailers and supply, delivery and logistics professionals by exhibiting here.• Trucks • Loaders • Backhoes • Aerial work platforms • Mini-excavators • Other heavy equipment used for material

delivery, distribution, concrete placement or earth moving

Repair & Demolition (South Hall)Repair & demolition is a growing segment— show your equipment and products here and meet with the buyers you need to see. • Commercial/Residential

concrete• Industrial concrete• Roads• Slabs

Concrete Surfaces & Decorative (South Hall)Use this specialized section of the show floor to move your products to the in-demand pros who need them.• Floors• Walls• Driveways/ Walkways• Decks/ Patios• Other commercial and

residential applications

Precast (North Hall)New in 2016, a specialty precast area draws professionals clamoring for your products, technologies and equipment.• Coring machines• Precast forms• Concrete pipe• Precast/Prestressed

production• Precast plants• Casting beds

NEW FOR 2017 Concrete Masonry (North Hall) This area showcases everything for the producers of concrete masonry (block, segmental retaining wall units, veneer, slabs, pavers, and roof tiles.)• Admixtures• Equipment & Supplies • Pigments

NEW FOR 2017 Concrete Reinforcement (North Hall) Features the leaders in concrete reinforcement showcasing reinforcement bending, cutting, straightening, and fabricating machinery.• Reinforced positioners

& locators• Epoxy-coated, steel, glass

fiber, galvanized bar• All types of reinforcement

accessories





Batch PlantsBoom TrucksBuggiesCompactorsCranesDecorative ConcreteDrilling and Demolition ToolsForkliftsGrindersHoistsMixersPower SawsPumpsRide-On Power TrowelsScaffolding PlatformsScarifiers

ScrapersScreedsShot BlastersSkid Steer LoadersSprayersStainings - Concrete StainsStampings - Concrete StampsSurface Preparation EquipmentTrucksVacuumsVibratorsWalk-Behind Power TrowelsWall SawsWaterproofing Products—And much, much more...

WHEN IT COMES TO SAVING MONEY AND PRODUCING SALES, WOC IS THE CLEAR WINNER.

Serious suppliers know that trade events are the most cost-effective way to write orders, close deals and boost sales. According to the Center for Exhibition Industry Research (CEIR), it’s nearly twice as expensive to close a deal via a sales call than from an exhibition lead. Combine that with WOC’s exclusive audience of concrete and masonry professionals and this trade show is a win-win for exhibitors.

REAL PERFORMANCE. REAL IMPRESSIONS. REAL SALES.Put the full strength of your offerings on display in front of thousands of ready-to-buy pros.

OUTDOOR ACTION.THERE’S SIMPLY NO ALTERNATIVE.

Your machinery and heavy equipment, products, materials, techniques and technology are the real deal—and WOC attendees know there’s no other place they can see them all. Prove that your offerings can stand up to the rigors of actual working conditions in this popular show segment.

Design and order your own custom outdoor demo area—arrange for a slab, wall, sandbox or any custom prop to show your products, tools & equipment in action.





Launch your sales year at the Masonry Industry showcase.High-powered professionals with real purchasing power come here to shop the latest masonry products, tools & equipment for commercial, residential, repair & restoration markets.

1,630 Masonry Contractor/Specialty Masonry Contractor

1,547 General Building Contractor 1,540 Commercial/Industrial

Construction 1,372 Distributor 949 Residential Construction 917 Masonry Repair Contractor 642 Masonry Craftsman/Bricklayer 592 Restoration Contractor 461 Thin Brick/Thin Stone

Applicator 366 Architectural/Design/

Engineering Firm 315 Self Retaining Wall Contractor 320 Landscape Architect/

Contractor 301 Construction Mgmt Doing

Masonry Construction 237 General Rental Center 246 Concrete Block Producer 195 Government Agency, Testing

Lab, Educational Institution, Trade Assoc.

105 Brick Producer

HANDS-ON MASONRY EXHIBITSThis is the most comprehensive resource for the international masonry community, with more than 40,000 square feet of materials, resources, equipment and technology. Exhibit here and put your products directly in front of the professionals who need them.

This is the largest gathering of masonry professionals in the world. Access your audience. Find your buyers. Boost your profits.

THE ONE AND ONLY

WORLD OF MASONRY.

EDUCATION SESSIONS & INDUSTRY EVENTS A specific industry requires a specific skill set. Masonry pros put World of Concrete on their calendars to get the education they need to stay relevant and productive. They also come for the thrill of competition at Masonry Madness—skills challenges, contests and pro demonstrations are a high-energy draw. Make sure you have a place in this world-class arena. Masonry Madness includes:

• MCAA’s Masonry Skills Challenge

• SPEC MIX BRICKLAYER 500® WORLD CHAMPIONSHIP

• SPEC MIX Toughest Tender® Competition

• MCAA’S Fastest Trowel on the Block

MCAAMASON CONTRACTORS ASSOCIATION OF AMERICA



PUT WOC’S MARKETING TOOLS TO WORK FOR YOU.


Speak directly to your audience and engage the buyers you want to see. High-powered marketing campaigns, attendee programs and exhibitor services make it easy to make connections, do business, maximize your investment and boost profits.

REAL VISIBILITY. REAL RESULTS.THESE PROGRAMS AND FEATURES WILL HELP YOU CONNECT WITH YOUR IDEAL AUDIENCE—BEFORE, DURING AND AFTER THE SHOW.

WOC App. Get in on this popular feature—connected devices allow attendees to navigate the bustling show floor.

Web Listing. Use the visibility of worldofconcrete.com to reach your audience.

Buyer Invitations. Deliver show- specific discounts and promotions directly to your customers.

Press Relations. Media lists, press conference space, product publicity, press kit distribution and a staffed onsite press room help you broadcast your message.

Online Exhibitor Service Manual. An exhibitor’s ‘How-To’ guide: online and easy-to-access.

International Business Center. Attendees from around the world can use this resource to better do business with you.

Program & Exhibits Guide/Floor Plan. All exhibitors enjoy a complimentary listing.

Experienced Management. Our reputation ensures and depends on your success.

Attendee Mailing List. Rent access to the list, before and after the show.

MARKETING TOOLS INCLUDE:

targeted, multi-tiered pieces delivered.

1 MILLION +DIRECT MAIL

3 MILLION +

COMPREHENSIVE WEBSITE

+ over 10,000 international views per month.

TARGETED EMAIL BLASTS AND WEBSITE ADVERTISING

EXCLUSIVE PRINT & DIGITAL EXPOSURE

in European, Latin American and Asian markets.

A TOP-RANKED EDUCATIONAL PROGRAM

attended by 5,600+serious buyers.

COOPERATIVE MARKETING with leading trade associations.

page views each year

TRADE ADVERTISING

3 MILLION +unique impressions every year— WOC advertises with leading international industry publications.

Visit www.worldofconcrete.com for a list of media partners.

REAL INTERNATIONAL RECOGNITION. Let your trade show investment make you money. When you deploy the full array of these high-value World of Concrete sponsorship and advertising opportunities, you put the power of the year’s first, most important event to work. Visit www.worldofconcrete.com or email [email protected] today.

WOC Cosponsors: Associated Construction Distributors International • American Concrete InstituteAmerican Concrete Pavement Association • American Concrete Pumping Association • American Shotcrete AssociationAmerican Society of Concrete Contractors • Basement Health Association • Canadian Ready-Mixed Concrete Association

Concrete Foundations Association • Concrete Sawing & Drilling Association • Concrete Reinforcing Steel InstituteInternational Concrete Repair Institute • International Grooving & Grinding Association • Portland Cement Association

Precast/Prestressed Concrete Institute • Post-Tensioning Institute • Tilt-Up Concrete Association • Wire Reinforcement Institute

real buyers writing real orders means real · pdf fileif they’re at woc, ... real buyers...

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