real business results with social media and john jantsch
TRANSCRIPT
![Page 1: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/1.jpg)
@ducttape
Getting Real Business Results with Social MediaJohn JantschDuct Tape Marketing@ducttape
![Page 2: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/2.jpg)
@ducttape
And for the numbers . . . • Engagement vs.
numbers
• Guerrilla vsdepartment
• Frustration vs. value
• Traffic the key metric
![Page 3: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/3.jpg)
@ducttape
Total Online Presence
• Content platform
• Organic SEO
• Email marketing
• Social media marketing
• Online advertising
• Mobile and location
• Analytics and conversion
![Page 4: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/4.jpg)
@ducttape
![Page 5: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/5.jpg)
@ducttape
Content platform• Listening
• Research
• Foundation content
• Lead capture
• Landing pages
• Amplify
![Page 6: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/6.jpg)
@ducttape
Listening• Customers – Twitter Lists
• Journalists – Google Alerts
• Influencers - Alltop
• Competitors – Twitter Search
• Industry – Quora Feeds
• Blogs – Google Reader
![Page 7: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/7.jpg)
@ducttape
Total Content SystemTM
• Create a list of monthly Foundational Content Themes
• Develop your Content Delivery Platform
• Integrate your content with Core Business Objectives
![Page 8: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/8.jpg)
@ducttape
![Page 9: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/9.jpg)
@ducttape
Organic SEO• Relevance
• Influence
• Network
![Page 10: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/10.jpg)
@ducttape
Email marketing• Integration
• Long term conversation
• Build trust
• Share and be sharable
![Page 11: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/11.jpg)
@ducttape
![Page 12: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/12.jpg)
@ducttape
Social media marketing• Why?
• Google+, Facebook, LinkedIn, Twitter
• Integration
• Toolbox
![Page 13: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/13.jpg)
@ducttape
Why social media?
• Follow up with prospects• Stay top of mind with customers• Keep up on your industry• Provide customer service• Develop partner network
![Page 14: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/14.jpg)
@ducttape
SoLoMo
• Social CRM• Start a Group• Community Blog• Offline calls to action• Networked Networking
![Page 15: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/15.jpg)
@ducttape
The networks
• LinkedIn• Facebook• Google+• Twitter
![Page 16: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/16.jpg)
@ducttape
Some to watch
• Pinterest• The Fancy• Slideshare• Instagram
![Page 17: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/17.jpg)
@ducttape
Google+ Best Practices
• Build a full profile• Claim your +Local (Place) page• Promote with “+1” button• Focus on small Circles• Use images and videos• Comment with +name• Hangouts on Air (YouTube)
![Page 18: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/18.jpg)
@ducttape
![Page 19: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/19.jpg)
@ducttape
Twitter best practices
• Think objectives• List your customers• Follow (twellow.com)• Use search and aggregate• Use 3rd party tool – tweetdeck
![Page 20: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/20.jpg)
@ducttape
![Page 21: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/21.jpg)
@ducttape
Facebook best practices
• Build fan page• Promote content• Focus on the Wall• Add “Like” plugin to your site• Use sponsored updates to promote content
![Page 22: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/22.jpg)
@ducttape
![Page 23: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/23.jpg)
@ducttape
LinkedIn best practices
• Profile – links, keywords, descriptive• Status updates• Join Groups• Mine for leads – premium acct.• Recommend• Questions and Answers
![Page 24: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/24.jpg)
@ducttape
![Page 25: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/25.jpg)
@ducttape
Be Sharable
![Page 26: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/26.jpg)
@ducttape
Toolbox
• Tweetdeck/HootSuite• Google Reeder• Buffer• Zapier• Sociable plugin• IFTTT
![Page 27: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/27.jpg)
@ducttape
Mobile Now• Phones and tablets
• Mobile shopping
• Mobile search
• Mobile communication
![Page 28: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/28.jpg)
@ducttape
Mobile friendly web• WPTouchPro
• Responsive Theme
• goMobi
• Emulatorhowtogomo.com
• Click to chat
![Page 29: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/29.jpg)
@ducttape
Analytics reports• Home
• Real Time
• Dashboard - dashboardjunkie
• Standard
• Traffic
• Social – SEO
• Mobile
• Conversions
![Page 30: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/30.jpg)
@ducttape
![Page 31: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/31.jpg)
@ducttape
Social Business Model• Social Purpose
• Social Products
• Social Hiring
• Social Research
• Social Finance
• Social Marketing
![Page 32: Real Business Results with Social Media and John Jantsch](https://reader033.vdocuments.us/reader033/viewer/2022060206/55a2568e1a28ab644f8b461f/html5/thumbnails/32.jpg)
@ducttape
About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses
reach and influence buyers across social networks, online and through media.
Vocus provides an integrated suite that combines social marketing, search
marketing, email marketing and publicity into a comprehensive solution to help
businesses attract, engage and retain customers. Vocus software is used by more
than 120,000 organizations worldwide and is available in seven languages. Vocus
is based in Beltsville, MD with offices in North America, Europe and Asia. For
further information, please visit http://www.vocus.com or call (800) 345-5572.
PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing
@Vocus @PRWeb @Helpareporter @NorthSocial @iContact