ready to eat meal research in delhi/ncr

Paper PresentationSubmitted By:- Anu Kaushik

Contents

CONCLUSION

FINDINGS AND DISCUSSIONS

DATA ANALYSIS

RESEARCH METHODOLOGY

OBJECTIVES

LIMITATIONS

INTRODUCTION

SUGGESTIONS

INTRODUCTION

RTE will grow around 22% during 2014-19

• Rice• Ready to Eat & Ready to Cook Products

Established in the year 2000, “Best Foods Limited” is engaged in the supplying and trading of an Rice, health & wellness products.

READY TO EAT MARKET IN INDIA

PRODUCT PORTFOLIO

FORWARD ABOUT THE COMPANY

OVERVIEW OF THE INDUSTRYThe RTE sector is divided into 2 broad segments frozen products & shelf stable products

Determinants of consumer’ purchasing behavior for Ready to Eat Food in Delhi/NCR region of India

FACTOR AFFECTING CONSUMER

PURCHASING BEHAVIOR

To identify the factors affecting the consumers purchasing behaviour for ready to eat

DEMOGRAPHICS ON PURCHASING

BEHAVIOR To find the impact of demographics on the purchasing behaviour for ready to eat.

OBJECTIVES

COMSUMPTION PATTERN

To explore consumption patterns of ready to eat


Questionnaire was formed

(8 Demographic, 6 Consumption Information, 18 statements on Consumers Purchasing Behavior Questions)

How?why?

Where?

Who?


ResearchMethodology

DESCRIPTIVE RESEARCH

1. STATEMENT OF

THE PURPOSE

2. JUDGEMENTAL SAMPLING

3. SAMPLE SIZE - 302

4. DATA SOURCE

5. PRIMARY SOURCE OF DATA

6. SECONDARY SOURCE OF DATA


ANOVA Test (Educational Qualification, occupation, income, family size, no of children)

Chi square test on RTE brands and Demography factors(family size, income, gender, age of respondent)

Chi square test on how often customer consume RTE(Family size, Annual household income)

DATA ANALYSIS

T- Test (Gender and Marital Status)

Chi square test on How often customer purchase RTE (family size, occupation, age, gender, education, marital status)

Chi square test on the number of RTE packets purchase each month (family. size occupation, education, marital status)

1

The respondents in this survey consisted of 86 MALES and 216 FEMALES

2

About 4.32% are not formally educated, 12.92% had secondary school degree, 42.72% completed graduation and 26.15% are post graduate 5.96% had professional qualification, 5.62% were educated till 10th and 2.31% in category of others.

332.1 percent responded ate pasta, followed by Others (23.5%), and Shahi paneer (17.2%). Pasta became the most preferred meals eaten by respondents.


Findings & Discussions


RTE RTERTERTE

Age of respondentsabove 51 years

Age of

respondents41-50 years

18–30 years

31-40 years

4.3% 28.8% 33.1% 33.8%

Age of respondents

Age of

respondents

Age group of respondent who filled the survey


T Test ANOVA

Age of Respondent - -Gender Relationship Exist -

Marital status Relationship Exist -Educational Qualification - Relationship Exist

Occupation - Relationship Exist

Annual Household Income - Relationship Exist

Family Size (no of members) - Relationship Exist

Number of children - Relationship Exist

Purchasing Behavior on Demography(Marketing factors of ready to eat brand preferred)


RTE brands influence on Demography

factors

How often customer

purchase RTE influence on demography

How often customer

consume RTE influence

Demography

Number of RTE packets purchase

each month influence

demography

Age of Respondent Relationship Exist NO Relationship Exist - -Gender Relationship Exist - - -

Marital status - NO Relationship Exist - NO Relationship Exist

Educational Qualification - Relationship Exist - NO Relationship

Exist

Occupation - NO Relationship Exist - Relationship Exist

Annual Household Income Relationship Exist - Relationship Exist -

Family Size (no of members) NO Relationship Exist NO Relationship Exist NO Relationship

ExistNo Relationship

Exist

Number of children - - - -

Chi Square Tests


RESULT FROM T - TEST

Consumption pattern of Eating ready to eat

• Consumption of ready to eat MONTHLY is 57.30%

• 32.1% responded ate PASTA, followed by Others (23.5%), and so forth.

• Max purchase 2 packets monthly (51.65%)

TOTAL of 22.8% of respondents

preferred to purchase food from retailers

than supermarket (32.8%),

shopping mall (27.2%) and

online 17.2%.

Text

Text

MARKTING FACTORS

• PRICE• PACKAGING

• TASTE• QUALITY• INCOME

• AVAILABILITY• ADVERTISEMENT • OTHER FACTORS

Marketing factors of ready to eat brand preferred

Marketing factors of ready to eat brand

preferred

Purchasing behavior of consumers on ready to eat

Conclusion

QUALITY, AVAILABILITY

LOCAL RETAIL SHOP AND ONLINE

INFLUENCE

CLEAN, FRESHNESS

Cleanliness of the product, free from pesticides, freshness, good for health, and clean place of sale are some of the most important attributes, which are rated very highly by people in Delhi/NCR while buying food products. .

Value for money, overall quality, taste, availability of variety of products at same place, seasonality for the product, flavour, good display of products, nearby availability and good ambience are some other important parameters

There is also influence of children, Online is new platform, local retail shops will continue to survive due to their personal relationship with the local buyers

BEST FOODS (7.60%)

Heinz kitchen(1.7%)

Haldiram(24.2%)

MTR (35.4%)

ITC (31.1%)kitchen of India 11.9%

Aashirvaad 19.2%

ConclusionRTE Brand Preferred by Respondents

SUGGESTIONS SUGGESTIONS 1:- The determinants of purchasing behaviour of consumer of

ready to eat at national level. SUGGESTIONS 2:- The role of salesperson at retail stores in influencing the

purchasing behaviour of consumer ready to eat In India

SUGGESTIONS 3:- The impact of nature and location of stores on purchasing behaviour of consumer of ready to eat at national level

SUGGESTIONS 4:- The role of social media and influenced advertisement will persuade the purchasing decision include an online purchase interest of customers at national level.

SUGGESTIONS 5:- The role of language whether to use bilingual or multilingual on packets to create more connection with customer as by increase in distribution at national level will tend to reach RTE to every customer of different culture.

SUGGESTIONS 6:- The role of innovation with the product and more variety needed according to the customer of different culture at national level.

LIMITATIONS There are certain limitations for this study. Firstly and major

limitation was the time constraint since the study was to be evaluated for internship purpose the work related to study had to be pushed substantially and that might had the effect on the quality. Secondly the study involved students who had limited resources hence it acted as an constraint as well. Less corporation from respondent. The sample size was of 302 which was small too and was decided keeping in time constraint in mind and effected the data collection.