ready for real influencer marketing? by dorit roest at the european food blogger convention 2016 |...
TRANSCRIPT
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By Dorit Roest
[email protected] | Zekeringstraat 46 | 1014 BT Amsterdam | +31(0)20-7609370
Ready for REAL influencer marketing? Introducing the REAL principles; Relevance, Engagament, Authenticity & Likeability
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It started with dollysdish.com…
#JOINTIM
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Let me tell you about a blogger…
#Ioncewasafoodblogger
#JOINTIM
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Bloggers Network & The Influencers Movement (TIM)
#JOINTIM
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tim is an exclusive matching platform for influencers and marketeers that is on a mission to make influencer marketing more REAL*.
*Relevant, Engaging, Authentic and Likable
#JOINTIM
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What’s the problem?
Influencer Marketeer
REAL collaboration
#JOINTIM
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#JOINTIM
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What’s the problem?
Dolly’s Dish
(Influencer)
Kitchen Aid
(Marketeer)
REAL collaboration
#JOINTIM
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“We can expext an overall decrease of value in influencer marketing”
Quality content Trust Results
Influencer Marketeer Consumer
So what?
#JOINTIM
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Relevant audience
R E A LEngaging
connection Authentic
story Likable content
My personal mission: REAL influencer marketing
#JOINTIM
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RELEVANT audience
R
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Foodless & Verkade
#JOINTIM
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Will it be Relevant for my followers?
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ENGAGING connection
E
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Sanny zoekt geluk & KLM and De Jong Intra
#JOINTIM
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Dear Good Morning and Runninglau & KLM and De Jong Intra
#JOINTIM
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Will it strengthen the engagement I have with my followers?
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AUTHENTIC story
A
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Casey Neistat & The secret life of Walter Mitty
#JOINTIM
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Will I be able to tell an authentic story?
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LIKABLE content
L
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10 Bloggers & NS International
#JOINTIM
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Will I be able to create likable content?
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Do’s & Dont’s
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Will it be Relevant for my followers? R
E
A
L
Will it strengthen the Engagement I have with my followers?
Will I be able to tell an Authentic story?
Will I be able to create Likable content?
Am I a REAL match?
why or
how?
#JOINTIM
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Nobody reads ads.
People read what interests them. Sometimes it’s an ad.
Howard Luck Gossage
CONTACT ME & TIM ON SOCIAL MEDIA: @DORITROEST @THEINFLUENCERSMOVEMENT