reading, writing, and research in the digital age

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Reading, writing, and research in the digital age Kathryn Zickuhr Research Associate November 4, 2013 edUi 2013 @kzickuhr | @pewinternet | @pewresearch

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Kathryn Zickuhr will discuss reading, writing, and research in the digital age at the edUi 2013 plenary talk.

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Page 1: Reading, writing, and research in the digital age

Reading, writing, and research in the digital age

Kathryn Zickuhr

Research Associate

November 4, 2013

edUi 2013

@kzickuhr | @pewinternet | @pewresearch

Page 2: Reading, writing, and research in the digital age

November 4, 2013 2 www.pewinternet.org

About the Pew Research Center

• Non-partisan “fact tank” in Washington, DC, made up of seven projects

• Does not promote specific technologies or make policy recommendations

More: pewresearch.org

@pewresearch

@pewinternet

Page 3: Reading, writing, and research in the digital age

The Internet: A brief history

November 4, 2013 3 www.pewinternet.org

Page 4: Reading, writing, and research in the digital age

% of adults ages 18+ who go online, 1995-present

Internet use over time

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

50% (2000)

14% (1995)

85%(2013)

November 4, 2013 4 www.pewinternet.org

Page 5: Reading, writing, and research in the digital age

80 87

68

49

29

0%

20%

40%

60%

80%

100%

12-17 18-29 30-49 50-64 65+

72% of online adults (and 80% of online teens) use social network sites

November 4, 2013 5 www.pewinternet.org

Page 6: Reading, writing, and research in the digital age

The rise of mobile

Cell phones:

• 91% of adults (78% of teens)

Smartphones:

• 56% of adults (37% of teens)

Tablets:

• 34% of adults (23% of teens)

November 4, 2013 6 www.pewinternet.org

Page 7: Reading, writing, and research in the digital age

Mobile is the needle; social is the thread How information is woven into our lives

Mobile technology… Social network sites…

Always with us Surround us with information through our many connections

Makes information accessible anytime and anywhere

Connect us to strong & weak ties

Puts information & connections at our fingertips

Provide instant feedback, meaning, and context

Magnifies the demand for timely information (on-demand) Allow us to shape and create

information ourselves and amplify others’ messages Makes information location-

sensitive

November 4, 2013 7 www.pewinternet.org

Page 8: Reading, writing, and research in the digital age

How Americans find and share news and information in the digital age

November 4, 2013 8 www.pewinternet.org

Page 9: Reading, writing, and research in the digital age

November 4, 2013 9 State of the News Media 2013 stateofthemedia.org

0%

10%

20%

30%

40%

50%

60%

70%

80%

1991 1994 1997 2000 2003 2006 2009 2012

TV

Radio

Newspaper

Online

Any Digital News

50% say internet is a main source for news

Digital grows as a source for news % of respondents who got news “yesterday” from each platform

Page 10: Reading, writing, and research in the digital age

News and information

50% of American adults cite the internet as a main

source for national and international news

• 71% of adults under 30 say the internet is a main news source (vs 55% who cite television)

23% of adults get news on at least two mobile devices

• Info-snacking and just-in-time information

Social media, while an increasing part of the digital news

experience, is not often a main source of news (though it’s

more of a source if you’re mobile)

November 4, 2013 10 pewinternet.org / journalism.org

Page 11: Reading, writing, and research in the digital age

More: stateofthemedia.org

News and information

November 4, 2013 11 pewinternet.org / journalism.org

Page 12: Reading, writing, and research in the digital age

“Does anyone still read books?”

Page 13: Reading, writing, and research in the digital age

94% 91%

85% 90% 91%

28% 31%

41%

23% 20%

0%

20%

40%

60%

80%

100%

16-17 18-29 30-49 50-64 65+

Print E-books

Among readers, the % in each age group who read a book in print or an e-book in the past year (2012)

Book reading by age group

November 4, 2013 13 libraries.pewinternet.org

Page 14: Reading, writing, and research in the digital age

Which is better for these purposes, a printed book or an e-book?

Among those 16+ who read both a print book & an e-book in the past year (2011)

81%

69%

43%

35%

19% 13% 9%

25%

45%

53%

73%

83%

0%

20%

40%

60%

80%

100%

Reading witha child

Sharing withothers

Reading inbed

Having awide

selection

Readingwhile

traveling

Get booksquickly

Print E-books

November 4, 2013 14 libraries.pewinternet.org

Page 15: Reading, writing, and research in the digital age

E-books beyond e-readers

Among people who read e-books, the % in each age group who read their e-books on the following devices (2011)

November 4, 2013 15 libraries.pewinternet.org

41%

55%

23%

16%

25%

38%

46%

26%

0%

10%

20%

30%

40%

50%

60%

Cell phone Desktop or laptop E-reader Tablet

16-29 30+

Page 16: Reading, writing, and research in the digital age

What do these changes mean for educational and cultural institutions?

November 4, 2013 16 www.pewinternet.org

Page 17: Reading, writing, and research in the digital age

How Americans use libraries

56% of Americans 16+ used a library in the past year

• 53% visited in person

• 25% used website

Books, browsing, librarians are still central, both in how

people use libraries and in their conception of libraries

…but technology is also a common use and a high priority

More: libraries.pewinternet.org

November 4, 2013 17 libraries.pewinternet.org

Page 18: Reading, writing, and research in the digital age

Public priorities for libraries

49

63

67

73

74

76

77

80

80

36

30

22

20

21

19

18

15

16

0 20 40 60 80 100

Free public meeting spaces

Free events/activities

Job/career resources

Research resources like databases

Programs & classes for children, teens

Quiet study spaces

Free access to computers/internet

Borrowing books

Librarians to help find info

Very important Somewhat important

November 4, 2013 18 libraries.pewinternet.org

Page 19: Reading, writing, and research in the digital age

Should libraries…

20

41

42

43

47

53

59

61

82

85

39

36

34

39

38

30

28

27

14

11

36

20

19

14

12

5

9

9

3

2

0 20 40 60 80 100

Move stacks out of public locations

Make MOST services automated

Move MOST library services online

Help users digitize own materials

More interactive learning experiences

Offer more e-books

Have more comfortable spaces

Separate spaces for different services

Free literacy programs

Coordinate more with schools

Should definitely do Should maybe do Should definitely not do

Page 20: Reading, writing, and research in the digital age

23

26

26

28

29

33

34

35

35

37

28

32

32

29

35

30

28

34

28

36

48

40

39

41

34

35

36

29

35

26

0 20 40 60 80 100

Classes on e-readers

Digital media lab

Pre-loaded e-readers

Classes on borrowing e-books

Personalized accounts

Library kiosks in community

Cell GPS app

Tech try-out program

Library app

"Ask a librarian" online service

Very likely Somewhat likely Not too likely or not at all likely

How likely would you be to use…

Page 21: Reading, writing, and research in the digital age

Among the 25% of Americans who used a library website in the past year:

• 82% searched the library catalog for a book, DVD, CD

• 72% got basic library info (hours, location, etc.)

• 62% reserved a book, DVD, CD (and 51% renewed)

• 51% used an online database.

• 48% looked for info about library programs & events.

• 30% read book reviews / got book recommendations.

• 30% checked whether they owed fines / paid fines online.

• 27% signed up for library programs & events.

• 22% borrowed or downloaded an e-book.

• 6% reserved a meeting room.

November 4, 2013 21 www.pewinternet.org

Page 22: Reading, writing, and research in the digital age

Research and writing in the digital age

The good, bad, and Google

“The internet makes doing research easier—easier to

do well and easier to do poorly.”

• Difficulties switching between informal and formal tone

• . . . but also more opportunities for students to write, particularly for

an audience

• More information can be very useful (but also overwhelming)

• Requires more sophisticated research skills from students to refine

and sift through search results

• Who can/should teach digital research skills? And how?

November 4, 2013 22 www.pewinternet.org

Page 23: Reading, writing, and research in the digital age

So how do students conduct research in the age of Google and Wikipedia?

November 4, 2013 23 www.pewinternet.org

Page 24: Reading, writing, and research in the digital age

The sources students are “very likely” to use in a typical research assignment*:

• Google / search engine (94%)

• Wikipedia (75%)

• YouTube / social media (52%)

• Their peers (42%)

• Spark Notes, Cliff Notes (41%)

• News sites of major news organizations (25%)

• Print or electronic textbooks (18%)

• Online databases such as EBSCO, JSTOR (17%)

• A research librarian at school or public library (16%)

• Printed books other than textbooks (12%)

• Student-oriented search engines like Sweet Search (10%)

* According to middle and high school AP & NWP teachers

Page 25: Reading, writing, and research in the digital age

Now what?

Fewer traditional touchpoints

• E-books and online services

• Search engines for “short answer” questions (LMGTFY)

• Awareness of services

November 4, 2013 25 www.pewinternet.org

Page 26: Reading, writing, and research in the digital age

Opportunity

exists between

keyboard and chair

November 4, 2013 26 www.pewinternet.org

Page 27: Reading, writing, and research in the digital age

Now what?

Fewer traditional touchpoints

• E-books and online services

• Search engines for “short answer” questions (LMGTFY)

• Awareness of services

Convenience and connection

• Social media, email, apps, websites

• Personalized services, recommendations

• “Digital literacy” beyond the classroom

November 4, 2013 27 www.pewinternet.org

Page 28: Reading, writing, and research in the digital age

Thank you!

Kathryn Zickuhr Research Associate

[email protected]

Pew Research Center pewresearch.org

pewresearch.org/internet

November 4, 2013

edUi 2013

@kzickuhr | @pewinternet | @pewresearch