readership survey results - · pdf filemagazine receive read regularly advanced imaging 5% 5%...

June 2008 Readership Survey conducted for NASA Tech Briefs by Lion Associates

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June 2008

Readership Survey Results

Prepared by:


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Objectives ………………………………… 3 Readership Responses Q1. - Advertisement Recognition/ Readership Scores … 4 Q2. - Pass along readership … 9 Q3. – Actions taken as result of reading article or ad … 10 Q4. – Types of design software used … 11 Q5. – Read using mobile device … 12 Q6. – Other publications received and read … 13 Q7. – Ranking and readership scores for editorial … 14

Methodology …………………………….16 Pre-Survey Email …………………………17 Survey Invitation ….……………………...18 Survey …………………………………….. 19 June 2008 Cover ….………………………22


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NASA Tech Briefs commissioned Lion Associates to conduct a survey of the advertising

and editorial readership of its June 2008 issue.

Areas measured in the survey are:

Response to ads

Other readers per copy

Actions taken in the last 12 months

Types of design software used

Read emails/e-newsletters on mobile device

Other publications read and received

Ratings of specific departments within the June issue


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1. Using your copy of the June 2008 issue of NASA Tech Briefs to help you

remember, please check how thoroughly you read each of the following advertisements that appeared in this issue.

Recognition Score is the percentage of all respondents who indicated that they either read or recall seeing an advertisement.

Digi-Key Corp. (Find it Here) 76% The MathWorks 68% Autodesk 67% Agilent Technologies (Pick a Waveform) 67% SolidWorks (Design Contest) 65% Keithley Instruments 63% National Instruments 62% Yokogawa Corp. 61% Newark 59% COMSOL 58% Tadiran Batteries 56% Digi-Key Corp. (What You Want) 56%

Tie

Tie

Advertisements with Top Ten RECOGNITION SCORES:


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1. (Continued) Using your copy of the June 2008 issue of NASA Tech Briefs to help

you remember, please check how thoroughly you read each of the following advertisements that appeared in this issue.

Readership Score is the percentage of all respondents who indicated that they read some or more than half of an advertisement.

SolidWorks (Design Contest) 47% SolidWorks (SolidWorks Software) 43% Digi-Key Corp. (Find it Here) 40% The MathWorks 40% Protomold 36% Tadiran Batteries 34% Autodesk 33% COMSOL 28% Digi-Key Corp. (What You Want) 28% Helical Products Company 27% Newark 26% Agilent Technologies (Pick a Waveform) 26% Sensors Unlimited Inc./Goodrich 26% Magnetic Shield Corp. 25% Pendulum Instruments 25%

Tie

Tie

Tie

Advertisements with Top Ten READERSHIP SCORES:

Tie


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Summary of Results (%):

Advertiser Page #

Recognition Score

Didn’t see Before

Recall Seeing

Read Some

Read More Than Half

Readership Score

National Instruments Inside Front 62 28 47 15 6 21

Stanford Research Systems 2 52 37 30 22 1 23

Digi-Key (Find it Here) 3 76 12 49 27 13 40

Yokogawa Corp. 5 61 28 46 15 4 19

POLYRACK North America 6 36 54 26 10 1 11

The MathWorks 7 67 17 39 28 12 40

Newark 9 59 26 40 19 7 26

Astro-Med 11 53 34 40 13 4 17

COMSOL 13 58 32 33 25 4 17

SolidWorks (Design Contest) 15 65 19 33 32 15 47

VXI Technology 19 46 42 33 13 5 47

Dewetron 21 42 47 32 10 2 12

Keithley Instruments 23 63 28 43 21 3 24

Autodesk 25 67 24 39 28 6 34

Tadiran Batteries 27 56 28 34 22 13 35

Agilent Technologies (Spend up to 19% Less) 29 51 34 34 17 9 26

Sensors Unlimited Inc./ Goodrich 31 48 38 30 18 9 27

Sunstone Circuits 33 39 51 30 9 3 12

Agilent Technologies (Pick a Waveform) 35 67 28 52 15 3 18


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Advertiser Page #

Recognition Score

Didn’t see Before

Recall Seeing

Read Some

Read More Than Half

Readership Score

MicroE Systems 38 39 52 25 14 1 15

Celesco Transducer Products 38 41 49 31 10 3 13

Hypertronics Corp. 41 47 42 34 13 2 15

Digi-Key Corp. (What You Want) 43 56 28 38 18 11 29

Ansys 45 50 38 29 21 2 23

Elma Bustronic 46 33 57 25 8 0 8

Anthro Corp. 47 39 53 31 8 0 8

Integrated Engineering Software 48 37 50 28 9 5 14

Rohde & Schwarz 49 47 44 32 15 2 17

MicroStrain 50 47 40 30 17 4 21

Opto Diode Corp. 51 44 42 28 16 6 22

VersaLogic Corp. 52 44 43 32 12 5 17

Protomold 55 48 35 27 21 15 36

Fotofab 56 44 40 30 14 7 21

NuSil Silicone Technology 59 36 50 28 8 5 13

Helical Products Company 60 46 37 28 18 10 28

National Recon-naissance Office 61 44 39 34 10 8 18

Tescom Corp. 62 34 54 29 5 0 5

Aerotech 63 47 40 37 10 5 15

Nexen Group 64 36 50 28 8 3 11

Thomas Products Division 67 39 51 30 9 2 11

Penn Engineering 68 38 43 28 10 2 12


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Advertiser Page #

Recognition Score

Didn’t see Before

Recall Seeing

Read Some

Read More Than Half

Readership Score

Omicron Lab 69 39 50 29 10 2 12

PCB Piezotronics 71 44 45 32 12 5 17

RF Monolithics 72 36 52 25 11 4 15

Magnetic Shield Corp. 73 50 39 28 21 4 25

Pendulum Instruments 74 39 51 28 21 4 25

Dataforth 76 32 56 27 5 2 7

SolidWorks (SolidWorks Software)

Back Cover 53 24 27 26 18 44


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2. How many people, other than you, also read or looked into your copy of

NASA Tech Briefs? If none, please write “0”.

.

# Other Readers Percentage

0 39%

1 32%

2 12%

3 12%

4 2%

5 2%

10 1%

12 1%

20 1%

Average is 1.5 additional readers per copy. 2.5 readers per copy total.


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3. Which of the following actions have you taken in the last 12 months as a result of

reading articles or ads in NASA Tech Briefs? (Check all that apply.)

Visited a company’s web site 79% Used a search engine to find more information 72% Called or contacted a company’s sales rep 22% Recommended the purchase or products or services 16% Purchased a product or service 13% Other:

□ Provided info to design engineering 1% □ Forwarded to others 1% □ Developed ongoing research project 1% □ None 3%

97% of the respondents took an action as a result of reading an article or ad.


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4. Which of the following types of design software do you use, specify, authorize, or

purchase? (Check one.)

2D 19% 3D 12% Both 2D and 3D 42% None of these 27%

61% of respondents use/specify 2D design software. 54% of respondents use/specify 3D design software.


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5. Do you read business-related e-mails/e-newsletters on a mobile device (iPhone,

Blackberry, etc.)?

86% of the subscribers of NASA Tech Briefs DO NOT read business-related emails, etc. on a mobile device.


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6. Which of the following publications do you receive and which do you read

regularly (at least 3 out of 4 issues)?

Magazine Receive Read Regularly

Advanced Imaging 5% 5%

COTS Journal 2% 2%

Design World 15% 15%

EDN 29% 26%

Electronic Design 36% 24%

Electronic Products 22% 12%

Embedded Systems Design 10% 10%

Evaluation Engineering 13% 10%

Laser Focus World 19% 16%

Machine Design 21% 31%

Mechanical Engineering 12% 20% Medical Device & Diagnostic Industry 4% 4%

Microwave Journal 13% 12%

Microwaves & RF 15% 15% Military & Aerospace Electronics 15% 17%

Photonics Spectra 19% 19%

Product Design & Development 19% 19%

Test & Measurement World 21% 16%

Vision Systems Design 6% 8%


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7. Please (A) check how thoroughly you read each of the following

articles/departments that appeared in the June 2008 issue of NASA Tech Briefs and also (B) check how you rate each article you read.

a. UpFront (page 8) b. Who’s Who at NASA (page 10) c. 2007 Product of the Year & Design Contest Winners (page 12) d. Feature: Spherical Sensor Configurations for 3D Detecting & Tracking (page 16) e. Application Briefs (page 20) f. Technology Focus: Test & Measurement (page 22) g. Technologies of the Month (page 53) h. Product Focus: CAD/CAE Software (page 96) i. Eye on Innovation (page 104)

Readership Score is the percentage of all respondents who indicated that they read some or more than half of the editorial.

1) 2007 Product of the Year 63% 2) Technologies of the Month 62% 3) Application Briefs 61% 4) Eye on Innovation 54% 5) Feature 47%

Ranking Score is the percentage of all respondents who ranked the section “Excellent” or “Good.”

1) Application Briefs 69% 2) Technologies of the Month 69% 3) 2007 Product of the Year 68% 4) Eye on Innovation 62% 5) Technology Focus 57% 6) UpFront 53%

TOP 5 READERSHIP SCORES:

TOP 5 RANKING SCORES:

Tie


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Summary of Results (%):

Section Readership Score

Read Some

Read More

Than Half

Did Not Read Excellent Good Fair Poor Ranking

Score

UpFront 53 32 21 30 11 31 9 1 42

Who’s Who at NASA 48 24 24 35 11 33 7 1 44

2007 Product of the Year & Design Contest Winners

68 33 35 17 19 44 5 1 63

Feature: Spherical Sensor Configurations for 3D Detecting & Tracking

51 19 32 27 20 27 3 1 47

Application Briefs 69 33 36 16 23 38 9 1 61

Technology Focus: Test & Measurement

57 31 26 22 15 31 9 1 46

Technologies of the Month 69 33 36 17 23 39 4 1 62

Product Focus: CAD/CAE Software

44 22 22 35 9 32 9 1 41

Eye on Innovation 62 26 36 26 20 34 6 1 54


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NASA Tech Briefs provided the names and email addresses of 2500

subscribers, selected on an Nth name basis.

About one week prior to the survey, Lion Associates sent out an email to the

2500 subscribers informing them of the survey and requested that they save

their June issue.

As an incentive, they were also advised that all participants were to be

entered into a random drawing to win a $100 American Express Gift

Certificate in appreciation of their time.

The initial email advising readers of the upcoming survey went out on June

19. At this time they were asked to save their June issue. On June 26 the

survey email was sent out with a link to complete the survey online. The

survey ended at 9:00 p.m. on July 16th.


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Survey Invitation e-Mail Sent Out June 19th


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Survey Email:


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