READERS’ CHOICE PROGRAM TUTORIALFebruary 2016

1. Enter to Nominate2. View 2015 Winners List3. Info to Promote Business

Readers’ Choice Landing Page

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1. Nominators & Voters select the MAIN category they wish to access

2. Each Category page provides access back to this main landing page

The Nomination Process - 1

1. Nominators & Voters “click” on desired sub-categories2. All Category and Sub-Category pages have Leaderboard adjacencies

for Desktop and Big Box assets are visible on Mobile version

Step 1: Sub-Category Selection Page1

1. Once Sub-Category (Local Audio) is selected a list of prospective businesses are presented2. List is seeded with Previous Year Winners and grows as participation and nominations grow3. Once Business is Nominated the Nomination button reflects4. Businesses are listed alphabetically5. Businesses with Profiles STAND OUT and indicate other category options are available for

nomination

Step 2: Sub Category Nomination Page 1

1. Business Profile Page aggregates all nominations into single spot

1. Easy for Nominators to nominate businesses with multiple categories2. “About Us” Article; links to website, links to social media;

google location map and INYN Profile

Step 3: Accessing Business Profile Page 1

1. Profiles contain Business Social Media Feed1. Facebook; Twitter

2. Feeds are displayed in Real Time

Business Profile Pages1

1. Profile Pages provide links to Business Website where Visitors can access full information

Profile Page Links1

1. Content hosted on Metroland Media Group Readers’ Choice sites appear in Organic Search

Businesses are optimized for Search1

1. Links from MMG Community Site2. Archived and viewable at any time of year

Previous Year Winners Lists2

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1. Winners listed by Place2. Business Profiles continue to differentiate between competitors

1. Live for 1 Full Year2. Link to Website3. Link to Social Media

2015 Winners List2

1. Businesses are prompted to promote their business2. Leads sent to Site Administrator

Promote your Business3

RC PROGRAM DETAILS

TIMELINES NOMINATIONS Site launched January 18th, 2016 Nominations close July 31st, 2016 Between Nomination Close and Winners

re-launch Businesses with Profiles are viewable

WINNERS Site launches October 2016 List posted until December 31st, 2016 Winners list archived under “Previous

Winners”

BUSINESS PROFILES

ADVERTISER BENEFITS

Differentiate Businesses from Competition Businesses with Profiles STAND OUT

Aggregates all Nominations in one spot Ensures more nominations are cast in all

categories Easier for Readers to Nominate a single

business in multiple categories Links to Website Displays Social Media feeds in Real Time One link for Businesses to share

Don’t need to forward multiple links if nominated in multiple categories

RC NOMINATION PROMOTIONEARLY BIRD PROMOTION RATES

Easy Bundle: $1,099 RC Site Profile RC Site Promotional Leaderboard 250 Promotional Post Cards ROP Quarter Page

A la Carte RC Site Profile: $399 RC Site Rotational Leaderboard: $299 250 Promotional Post Cards: $299 ROP Quarter Page: $999