fifty shades of digital advertising effectiveness · 2015-03-06 · fifty shades of digital...
TRANSCRIPT
Fifty Shadesof Digital Advertising Effectiveness
Odysseas NtotsikasManaging Director, TDG
My 2 cents on Effectiveness…
Right Message, to the Right Person at the Right Time
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Advertising
(and at the right price)
The Right Message
Creative Impact Laissez Faire
Advertising
CEE
To the Right Person
Sharp Audience TargetingLaissez Faire
Advertising
The Barcelona event was the EPT’s most successful tournament ever—more people watched the live
stream than ever before collectively across all platforms. This campaign contributed to these
extraordinary outcomes:
• Average dwell rate of 79 seconds – more than twice the benchmark average
• Total expansion rate 67% vs. 31% benchmark
• Campaign was 400% more effective in driving views compared to standard banners.
At the Right Time…
Real Time AdvertisingLaissez Faire
Advertising
…and at the Right Price
Real Time BiddingLaissez Faire
Advertising
€50k €50k
Where’s your effectiveness gone?Laissez Faire
Advertising
Measuring the right thing
Viewability
55% of the ads in Romania are never viewed!Sizmek Oct 2014
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Marketing MetricsMeasuring the right thing
Marketing Metrics
To get the right metrics
you need the right tools!
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Advertising
Welcome to Project Agora
What is Project Agora?Project Agora is a network of local, premium ad marketplaces owned and
operated by TailWind, one of the leading Advertising Technology Solution
companies in EMEA. Project Agora is building presence in CEE, SE Europe
and MENA.
A bold Mission
A brand-safe advertising marketplace with inventory from top premium local
publishers that is based on the principles of real time advertising.
Advertisers Rejoice:
• Project Agora is using data science to offer 14 Target Audiences that you
can reach with highly impactful creative formats at a guaranteed viewable
rate.
• It bundles this offering with the research tools to offer a fully accountable
marketing campaign that aligns with your KPIs.
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Brand Safety FirstLaissez Faire
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Context MattersTo establish the right relationship with your consumers you need to engage with them in the
right context. Project Agora brings targeted audiences in a premium local context to
enhance the power of your message.
Project Agora’s Launch Publisher Partners
Real Life Targeted Audience PersonasLaissez Faire
Advertising
Better Targeting means better ROIIn such a way we can offer higher engagement and impact to your campaigns while
increasing the ROI of your advertising spend. Simple isn’t it?
Project Agora’s 13 Audience Segments
Houston, we have Traction!Laissez Faire
Advertising
Project Agora: The First 60 daysLaissez Faire
Advertising
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Advertising Project Agora: The First 60 days
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Advertising Project Agora: The First Case Studies
