evs27 autolib key_success_factors_ev_car_sharing

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Key Factors of Success For EV Car-sharing Page 1 KEY FACTORS OF SUCCESS FOR EV CARSHARING FEEDBACK FROM THE AUTOLIB EXPERIENCE

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Key factors of success for EV carsharing. Feedback from the Autolib experience. Lecture given at the EVS27 congress in Barcelona, Nov. 19, 2013.

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Page 1: Evs27 autolib key_success_factors_ev_car_sharing

Key Factors of Success For EV Car-sharing Page 1

KEY FACTORS OF SUCCESS FOR EV CARSHARING FEEDBACK FROM THE AUTOLIB EXPERIENCE

Page 2: Evs27 autolib key_success_factors_ev_car_sharing

Key Factors of Success For EV Car-sharing Page 2

• 2,000 EV

• 4,400 charging points

• 100,000 subscribers

• More than 3 million rentals

• More than 25 million kilometers driven since the opening of the service

*October 2013

The world’s largest EV Car-sharing

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• Join the program and get your access card

• Pick-up your car

• Drive to your destination

• Park the car

The convenience of having a car without the hassle

What is EV car-sharing ?

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Feedback on what drives mass-market adoption of urban EV car-sharing

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• Paris city

• 2.2 million inhabitants

• 21,000 inhabitants per sqkm

• Paris area

• 4.4 million inhabitants

• 6,700 inhabitants per sqkm

#1 : High density of population

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• Particulate matter emitted by diesel motors

• 60 hours lost in traffic jams per person per year

• -15% of parking spaces in the last 10 years

#2 : ICE pollution and congestion

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• 303 subway stations

• 12,000 bus stations

• 1,230 Velib’ stations

#3 : Numerous alternatives to car ownership

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• March 2008 : Bertrand Delanoe is reelected Mayor of Paris. Autolib’ is part of is political program

• December 2009 : launch of the RFP

• December 2010 : Bolloré Group is chosen to operate the service

• December 2011 : launch of the service

• 19 cities at the launch of the project in December 2009, 54 cities by September 2013

#4 : Political will and leadership

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• A « real » car: the Bluecar

• Roof

• Doors

• 4 seats

• Authorised on motorways

• A large autonomy

• 250 km autonomy with Lithium Metal Polymer battery

• 97% of Autolib’ users are « satisfied » or « very satisfied » with the autonomy

#5 : Comfortable EV with an outstanding autonomy

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• One-way trip is the ability to pick-up the car at point A and to return it back at point B

• More practical: the user is not forced to return the car back to the starting point

• Cheaper: the user does not pay for the parking time

#6 : One-way trips

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• Rental stations on-street

• Visibility & awareness

• Easy access to the vehicle

• Proximity: less than 400 meters between 2 stations

• Some stations are equipped with sign-up kiosk to join the service within 7 minutes

• Visio conference

• Real time printing of access card

#7 : Dense network of stations to pick up and return the EV

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• Visio conference on street

• On board computer for GPS navigation and “one touch” access to the call center

• Smartphone app

• Ability to book a car before departure

• Ability to book a parking place at the arrival station

• Connected car for operational surveillance (e.g. charging rate…)

#8 : “Always connected” user experience

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• Power utilities are key partners to build the infrastructure

• Power utilities are committed to new mobility solutions

• EV Car-sharing can be used as a smart grid element: power supply with renewable energy, demand response…

#9 : Close collaboration with electricity supplier

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• 2,000 EV

• 4,400 charging points

• 300 on-the-street ambassadors

• 100 remote counselors at the call center 24/7

#10 : Operator’s proven ability to deliver the service to the public

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#1 : High density of population

#2 : ICE pollution and congestion

#3 : Numerous alternatives to car ownership

#4 : Political will and leadership

#5 : Comfortable EV with an outstanding autonomy

#6 : One-way trips

#7 : Dense network of stations to pick up and return back the EV

#8 : “Always connected” user experience

#9 : Close collaboration with electricity supplier

#10 : Operator’s proven ability to deliver the service to the public

Summary : key factors of success for EV car-sharing

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BlueSolutions : a comprehensive vision of E-mobility

BlueCarsharing BlueCarsharing is the first self-service EV fleet solution developed at the scale of large cities. This new mode of transport changes the way we see the city.

BlueFleet BlueFleet is a complete solution for corporate mobility. It includes the leasing of EV vehicles and a carsharing program for employees.

BlueBus Bluebus is a 100% electric vehicle developed with Gruau and equipped with 90 kWh Lithium-Metal-Polymere batteries. It has an autonomy of 120 kilometers.

BlueTram Bluetram is a 100% electric vehicle equipped with supercapacitors. It recharges at every stop in a matter of seconds. This disruptive solution without catenaries neither rail represents a small investment.

BlueBoat Blueboat is a solution for port and inland waters cleaning, and for transportation and leasure navigation

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• Page 1 : Autolib’ • Page 3 : Autolib’ • Page 4 : http://www.flickr.com/photos/rnddave/6254881210/ • Page 5 : http://www.flickr.com/photos/mortenjust/6316457778/ • Page 6 : http://www.flickr.com/photos/a-m-a-n-d-a/3422342598/ • Page 7 : http://www.flickr.com/photos/lwy/3348494414/ • Page 8 : Benh LIEU SONG / Wikimedia Commons • Page 9 : Autolib’ • Page 10 : Autolib’ • Page 11 : Autolib’ • Page 12 : Autolib’ • Page 14 : Autolib’ • Page 15 : Autolib’

Credits