become a content superhero

17
How to be a Content Super Hero!

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Post on 09-May-2015

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5 Steps to creating remarkable content for your audience.

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Page 1: Become A Content Superhero

How to be a Content Super

Hero!

Page 2: Become A Content Superhero

Focus on me, not Google

Page 3: Become A Content Superhero

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites” @MattCutts

Page 4: Become A Content Superhero

Know your Persona!

1. Know Your Persona

Page 5: Become A Content Superhero

JetBlue’s buyer persona is the low budget traveler that wants a

comfortable yet affordable flying option.

#likeaboss

Page 6: Become A Content Superhero

Cathy ComplianceBACKGROUND:• Manager in Compliance and Records Management.• Worked at the same company for 3-10 years; employed

specifically.• Involved in job specific training.• Married with 2 children (3 and 5).

DEMOGRAPHICS:• Skews female• Age 30-55• Suburban

IDENTIFIERS:• Organized• Eye for detail• Articulate requirements well

Page 7: Become A Content Superhero

Cathy ComplianceGOALS:• Ensure information is accurate.• Keep process organized & minimize error• Paperless POD environment

CHALLENGES:• General cost reductions• Streamlining POD process• Accurate data collection

HOW WE HELP:• Reliable consistent service• Accurate Information• Reduce costs

Page 8: Become A Content Superhero

Cathy ComplianceREAL QUOTES:• “I appreciate the accuracy of information

and the speed at which it is provided.”• “I appreciate the consistent communication

until the service is delivered.”

INFORMATION SOURCES:• Google, Internal References

COMMON OBJECTIONS:• I don’t want to have to train the entire

company on how to use a new system.• I don’t want to have a complex system that

is difficult to use or has features we don’t need.

Page 9: Become A Content Superhero

Cathy ComplianceMARKETING MESSAGING:• Information at your fingertips.

ELEVATOR PITCH:• We give you a hybrid document

management solution that supports your proof of delivery process, integrates into your existing software and platforms and is simple to use.

Page 10: Become A Content Superhero

2. Create Content they Love

Page 11: Become A Content Superhero

● Short Paragraphs● Headers and Subheaders● Images● Internal Links● Bullets● Numbered Lists

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Use relevant images

Short paragraphs and internal links

Page 13: Become A Content Superhero

3. Attract Buzz

Page 14: Become A Content Superhero

Hook your content events like Valentine's day and

create buzz through social media.

Call-to-Action

Page 15: Become A Content Superhero

4. Stay Fresh and Relevant

Page 16: Become A Content Superhero

5. Editorial Calendar

Page 17: Become A Content Superhero

Your Editorial Calendar