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The innovation era as we know it has ended.

Introducing a new series that will take an

in-depth look at the industries being rewritten as

a result of the largest behavioral shift in history.

Forbes.com/TheGreatRewrite

Almost everything we dohow we manufacture goods

how we generate powerhow we transport people & products

how we create valuehow we treat diseases

is being completely rewritten.

Rising in its wake is

2Innovating for the “me first” generation, 2017

© 2017 NewspaperDirect Inc. dba PressReader for FIPP DIS 2017

https://www.pressreader.com/@the_insider/MXJS9LAW8672

A Fundamental Shift

CurrentTension

Influence & Authority

Old Model:For the People



New Model:With the People

Source: 2017 Edelman Trust Barometer Study

Innovating for the “me first” generation, 2017


3

How often do you use a smartphone, including times you look at it, check it, or use it for any reason?Source: Gallup

Shar

e of

resp

onde

nts

Overall 18-29 30-49 50-64 65+

11%

41%

22%

51%

12%

47%

6%

33%

3%

18%

60%

50%

40%

30%

20%

10%

0%

% Every few minutes % A few times an hour

Mobile Habits



4

Travel Disruptors



5

1

The Future of Newspapers and Magazines in Flight | 2016

The Future of Newspapers and Magazines in Flight

PressReader presents

An industry survey and trend report

1

The future of technology, content and the hotel guest experience | 2017

Click through to read the full APEX Report The full Forbes Report will be in our next issue of The Insider – stay tuned!



https://www.pressreader.com/@The_Insider/BDF7Q6UA5KK

APEX Report

Forbes Travel Guide Report

The quality of a hotel’s newspaper and magazine offering is a differentiating factor when it comes to the guest experience

Yes

67%

33%

No

Percentage of respondents that believe in-flight digital publications are hugely beneficial to the passenger experience



7

When will you stop offering printed publications?

of airlines have already stopped offering print or will in the next five years

What is your three year publication strategy?

of hotels have already stopped offering print or will in the next three years

10% 20% 30% 40% 50%

We plan to reduce print and increase

focus on digital

We’ve already switched to digital only from print, or

plan to switch to digital only

We plan to maintain current status quo of print purchase

N/A, newspapers and magazines are not part of

our guest offering

APEX Report

Forbes Travel Guide Report

10% 20% 30% 40% 50%

We already have

Within 5 years

Within 10 years

Never

70% 37%



8

33%

74% 70% 58%

24% 21%

Internet Mobile phoneMulti-media file streaming

today

by 2019 by 2019 by 2019

today today

% of airlines planning in-flight servicesSource: The Airline it trends survey 2016 | SITA 2016

Airlines driving on-board services to passenger device



9

Right

ContentAudienceTimeChannelsPrice



Curation:Readers’ habits are as unique as their fingerprints



11

Have you paid for digital news content in the past year?

0%

n=965 n=979 n=978 n=973 n=2,028 n=1,062 n=2,078

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No, but likely to do so in the future No, and unlikely to do so in the future

Source: Reuters Institute for the Study of Journalism



12

Freemodel



13

Singlesubscriptions



14

The iTunes model As seen on:



15

All-you-can-consume As seen on:



16

Right

ContentAudienceTimeChannelsPrice



What opportunities lie ahead?

Nikolay MalyarovChief Content OfficerTwitter: @[email protected]



19

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