Slides 71, 72, 73, 74, 75, 76, 77

The communication between companies and markets are an important thing for both to co-exist equally.

Both should communicate with each other to provide clear information and knowledge for the benefit of the two of them.

It is a mutual benefit for the both of them that is why they should communicate with each other frequently.

The role of the customers for the companies is something that should never be disregarded.

Customer to customer transactions is becoming much common nowadays.

eBay gave people the ability to sell and buy goods in the web without any help for marketers. The markets themselves are becoming the marketers of the real world through this website.

They are the ones who determine the future and current assessment of the companies and their products and services.

They are the catalysts of whether this company would stay longer or would drop to the ground right away.

If the company cannot cope up with the trends of the customers, they would end up dead in the ground.

The way for companies to entice and attract customers is through advertisements and ads.

But what the companies are failing to notice is that customers nowadays are becoming less reliant to advertisements.

People are now basing their preferences through the word of mouth.

For companies to gain the trust and confidence of the customers, they should be the first one to introduce themselves before the customers.

In other words, the companies should be the one to court the customers.

They should not be snobbish, cloistered, or cliquish to the companies that want to get to know them.

The relationship between customers and companies has been stable for some and unstable for others too.

What the both of them should do is to settle things down and just communicate with each other and share information and knowledge.

That is why companies should take time listening to their customers and markets for them to be able to achieve a high profit and income return.

Whenever the customers would want to have assistance, help, and support from the companies who produced and made the products, they should always be ready and prepared to reply as soon as possible.

Companies should not take too long to reply to the inquiries and queries of the customers because what the customers need is a quick reply and an accurate one.

They might lose some of their best customers and this would mean one thing, loss of profit.