reaching publishing decision makers since 1884 -...
TRANSCRIPT
Reaching Publishing Decision Makers Since 1884
M E D I A K I Te d i t o r a n d p u b l i s h e r . c o m
Mission StatementEditor & Publisher is the trusted source for newspaper industry
professionals, providing perspective where only data overload
existed before.
In today’s technology revolution, every decision can be critical to the
success or failure of an enterprise. The goal of E&P is to support, in-
form and promote the newspaper industry and provide professionals
with the tools to ensure their success in the years to come.
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CREDIBILITYThe newspaper industry’s trusted news source for 133 years — combining comprehensive insight and global perspective, helping newspaper leaders make smarter, faster and more informed decisions.
INDUSTRY LEADERSProviding information and inspiration newspaper professionals need to evolveand prosper in today's ever-changing business environment. E&P reaches twiceas many industry leaders and production decision makers as any other tradepublication or website.
RESULTSProviding publishing leaders current trends about the latest technological developments and understanding of how to leverage them for success.
ENGAGING CONTENTAward-winning editorial, including seven Neal Awards — E&P editors tackle relevant and timely issues, keeping readers one step ahead. Newspaper decisionmakers rely on E&P to offer insight and direction they can’t get anywhere else.
POWERFUL NUMBERSOver 250,000 monthly readers in print and online.
AHEAD OF THE CURVEE&P gives decision makers, at every level, the latest developments affecting the newspaper industry, including operations, circulation, sales,editorial, production and administration.
HIGHLY EFFICIENTIn order to keep professionals on top of their game, E&P identifies newproducts, services and ideas that can be utilized and implemented to create new revenue models and strengthen existing ones.
Editor & Publisher is Preferred Most as the OneSource Industry Professionals Would Choosefor News and Information About Newspapers
Four Issue Reach Among Each Occupational Group
Editor & Publisher + Online Reaches 3/4 of Industry Professionals
Four Issue Print + Online Reach
AA. Editor & Publisher ....................................71% B. News & Tech ..............................................10C. American Journalism Review ................8D. Columbia Journalism Review..................7E. Other Sources ............................................4
A. Editor & Publisher......................................73% B. News & Tech................................................35
Source: Newspaper Industry Readership Study, Conducted by Belden Associates
Reach Among Newspaper IndustryA. Editor & Publisher ......................................71% B. Columbia Journalism Review ................57C. News & Tech................................................35D. American Journalism Review ................20
Newspaper Industry’s Unrivaled Leader
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Platforms and Reach
Magazine Rate Base: . . . . . . . . . . . . . . . . . . . . . . . . . . . .9,800
Total Audience . . . . . . . . . . . . . . . . . . . . . . . .36,260
Readers Per Copy . . . . . . . . . . . . . . . . . . . . . . . . .3.7
Digital Circulation . . . . . . . . . . . . . . . . . . . . .34,020
Digital Monthly Page Views: . . . . . . . . . . . . . . . . .80,000+
Email Newsletter Subscribers . . . . . . . . . .29,000+
Editor & Publisher is the authoritative journal covering all
aspects of the newspaper industry, including business,
pressroom, newsroom, advertising, circulation, marketing,
technology, online and syndicates.
Social Facebook interaction (weekly avg.) . . . . . . . .16%
Facebook reach (weekly avg.) . . . . . . . . . .6,800+
Twitter impressions (monthly avg.) . . .100,000+
WEB
80,000+(Monthly page views)
29,000+/day (e-Newsletters)
3,016 (Likes)
6,030(Followers)
36,260(Readers per issue)
27,819 (Digital readers)
E&P Print Display Ad Sizes Magazine trim size: 9" x 10.875"
AD SIZE BLEED TRIM SAFETY NON-BLEED
Two Page Spread 18.25" x 11.125" 18" x 10.875" .375" from page trim 17" x 9.75"
Single Page 9.25" x 11.125" 9" x 10.875" .375" from page trim 7.875" x 9.75"
2/3 Page Vertical 6" x 11.125" 5.75" x 10.875" .375" from page trim 5.1875" x 9.75"
Junior Spread 18.25" x 5.6875" 18" x 5.4375" .375" from page trim 17" x 4.75"
1/2 Page Vertical 4.625" x 11.125" 4.375" x 10.875" .375" from page trim 3.825" x 9.75"
1/2 Page Horizontal 9.25" x 5.6875" 9" x 5.4375" .375" from page trim 7.875" x 4.75"
1/2 Page Island 6" x 8.125" 5.75" x 7.875" .375" from page trim 5.1875" x 7.1875"
1/3 Vertical 3.25" x 11.125" 3.0" x 10.875" .375" from page trim 2.5" x 9.75"
1/3 Page Horizontal 9.25" x 4.125" 9" x 3.875" .375" from page trim 7.875" x 3.125"
1/3 Page Square 6" x 5.6875" 5.75" x 5.4375" .375" from page trim 5.1875" x 4.75"
1/4 Page Vertical N/A N/A N/A 3.825" x 4.75"
1/4 Page Horizontal N/A N/A N/A 7.875" x 2.25"
1/6 Page Vertical N/A N/A N/A 2.5" x 4.75"
1/6 Page Horizontal N/A N/A N/A 5.1875" x 2.25"
1/8 Page Horizontal N/A N/A N/A 3.825" x 2.25"
Business Directory — Special Advertising SectionIs Explaining Your New-media Business to Newspaper Executives a Constant Challenge?
Rapid and continuous technology changes make it tough for publishingexecutives to keep current with products and services provided bynew-media companies.
Our readers constantly ask if we would create a directory, listing new-media companies and outlining how they benefit newspapers.
Newspaper industry decision makers are looking to simplify their lives,and our new business directory will help publishers better understandthe products and services you sell.
MAY 2017 | EDITORANDPUBLISHER.COM $8.95
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AD SIZE NON-BLEED
Single Page 7.875" x 9.75"
1/2 Horizontal 7.875" x 4.75"
1/4 Page Vertical 3.825" x 4.75"
1/8 Page Horizontal 3.825" x 2.25"
Start the Conversation and Make More Sales
STANDARD UNITS SIZE CPM A Super Leaderboard 970 x 90
B Half Page 300 x 600
C Medium Rectangle 300 x 250
D Pushdown 970 x 90
E Video Interstitial 640 x 480
F Mobile Banner 320 x 50
G Mobile Interstitial Overlay ---
H Native Advertising 622 x varies
I Featured Business
Digital Sizes and Specs
A
BC
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C G
Call or emailfor rates
Reach industry professionals with teasers to your business’sarticles in a contextually relevantenvironment.
Starts as [970 x 90] and pushes content down to [970 x 415]. Needs to include a close button, auto expansion can occur 1x/24 hrs
Please contact your account executive for moreinformation.
Native Advertising
Magnify your message withan online ad that clicksthrough to a landing page,where you can feature addi-tional information. Landingpage will also includearchived E&P articles (if ap-plicable) written about yourcompany.
Featured Business
Kentucky Group UpgradesAll its Vision Data SystemsBy: E&P Staff Kentucky New EraInc., Hopkinsville, has begun theupgrading its hardware and soft-ware in order to take
Vision Data Activates Remote Back-up for ASP,SaaS CustomersBy: E&P Staff Vision Data, Renssleaer,N.Y., has activated
Your Content Here
Mobile Newsletters Web
Reach industry professionals with teasers to your busi-ness’s articles in a contextually relevant environment.
Native Advertising is a powerful way to reach publishing decision makers and build your brandusing sponsored content.
The seamless integration and prominent placement ofyour content, surrounded by E&P’s exclusive contentis a winning combination — driving engagement andreaching the exact audience you’re targeting.
Get Your Message Out on Mobile,Newsletters and Web
Customized editorial that supports your brand messaging
Native Advertising — Turn your content into sales
Your Content Here
Your ContentHere
Rates depend on the features desired. Contact your sales representative
for more information.
Email MarketingNEWSLETTERS
E&P DAILYE&P‘s daily e-newsletter is the “go to” place for news and information in the news-
paper industry. The E&P e-newsletter is published each weekday of every week of
the year and delivered to the inboxes of 29,000 loyal readers.
Frequency: Daily
E&P EXCLUSIVEE&P‘s exclusive e-newsletter — original content reaching top industry professionals
Frequency: Approx. 16 per month
DIGITAL DIRECT EMAIL
Newsletter SIZE FILE SIZE CPM
A Leaderboard 728 x 90 Up to 40kb
B Medium Rectangle 300 x 250 Up to 40kb
C Small Rectangle 300 x 150 Up to 40kb
A
BC
A
E&P Daily E&P Exclusive
• Position your brand among industry leaders
• Create sales leads with prospective customers
• Generate new business
• Imbed video link
• Custom subject line
Run our superior entertainment contentin your paper for FREE!
Sign up today
Boost Your Circulation
Target publishing professionals by title at a lowcost per impression.
Call or emailfor rates
Digital Edition
E&P’s digital format is
responsive to all digital devices.
Advertising opportunities
include leaderboard ads, menu
bar ads, podcasts, embedded
audio or video, page animation
and interstitial ads.
The digital edition drives traffic
to your website and generates
interactivity with readers. Are
you looking to gather email
addresses? Try a
survey or conduct a contest.
Animate your print ad, link
videos, audio and provide
custom URLs.
Custom email carrier announcingmonthly delivery of digital editions
Sponsorship banner — 728 x 90
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Going MultiplatformHow newspapers are creating engaging, long-form journalism in the digital age
UNDER
INSIDE!
• 27% Open Rate• 25% accessed using mobile device• Average time spent per session — 12.5 minutes
Digital Edition Email Carrier
Digital Edition & Sponsorships
ADVERTISEMENT
A Full page opposite coverB Email carrier banner
C Landscape Interstitial or video overlay
A
B
C
D
768 x 576
9" x 10.875"
Rates depend on the features
desired. Contact your sales
representative for more information.
Issue Editorial Features Space Camera Mail DateReserv. Ready Due
January Restoring trust on social media 12/7/17 12/11/17 12/28/17Publishing outlook for 2018
February Mega-Conference, San Diego (Feb. 26-28) 1/9/18 1/12/18 1/26/17Special Digital Section: Data, trends & innovations
March AmericaEast Conference, Hershey PA (March 12-14) 2/7/18 2/13/18 2/27/1810 Newspapers That Do It Right
April 25 Under 35 3/7/18 3/13/18 3/27/18Circulation strategies that work
May User experience and website design 4/9/18 4/13/18 4/27/18Revenue diversification
June Pulitzer Prize winners 5/7/18 5/14/18 5/29/18Video (new storytelling and advertising methods)
July Rethinking content 6/7/18 6/13/18 6/28/18Mobile power players
August Membership models 7/9/18 7/13/18 7/26/18Latest production trends
September Graph Expo, Chicago (Sept. 30-Oct. 3) 8/7/18 8/13/18 8/28/18Marketing print
October Leveraging data and analytics 9/7/18 9/13/18 9/27/18
November Publisher of the Year 10/8/18 10/15/18 10/26/18Trademarks
December 2018 EPPY Winners 11/7/18 11/13/18 11/27/18Sales recruiting/training
Contact: 18475 Bandilier Circle, Fountain Valley, CA 92708 Ph (949) 660-6150 FAX (949) 660-6172 www.editorandpublisher.com
2018 Issue Planner
Industry InsightMatt DeRienzo is anewsroom consultantand former editor andpublisher with DigitalFirst Media
ProductionJerry Simpkins is generalmanager at Hi-DesertPublishing Inc. / BrehmCommunications.
Business of NewsTim Gallahger is presidentof the 20/20 Network, astrategic communicationsfirm. He is former PulitzerPrize winning editor andpublisher at the Albu-querque Tribune.
E&P is read by more than 7,000 publishing business leaders every month. Our magazine provides insight, innovations and trends thatdrive newspaper publishing and offers a perspective critical to businesses striving to succeed in today’s economic environment. Wespotlight success stories, strategies and programs focused on growth and prosperity.
Columnists
Digital PublishingRob Tornoe is digital editor for Philly.com andwrites about the latesttrends and technologyin digital publishing
Australia’s top four publishers unite in national campaign promoting newspapers
JULY 2015 | EDITORANDPUBLISHER.COM $8.95
Australia’s top four publishers unite in national campaign promoting newspapers
PUBLISHINGDOWN UNDER
JULY 2015 | EDITORANDPUBLISHER.COM $8.95
TM
More than 800 Pages of Valuable Industry Information Inside
WEEKLIES
2017
• Community weeklies, ethnic,
specialty and free publications
• Community shoppers and TMC
publications
• Publication appraisers and brokers
• State and national newspaper
representatives
• Alternative delivery services
• College and university newspapers
• Journalism schools
TM
More than 800 Pages of Valuable Industry Information Inside• U.S. and Canadian daily
newspaper groups• Syndicates and news services• Equipment/Interactive products
and services• Associations and trade organizations• Over 39,000 newspaper personnel
• Personnel from U.S. and Canadian
daily and weekly newspapers, news
and syndicate services, shopper publications, and specialty and niche
publications• Listings include name, title, company, email and phone number
DAILIES2017
Finding success with
audience, digital and new
revenue ideas
MARCH 2016 | EDITORANDPUBLISHER.COM $8.95
10 NEWSPAPERS
THAT DO IT
RIGHTRecognizing
creative storytelling,
digital growth and
thinking outside the
box
10RIGHTRecognizing
creative storytelling,
digital growth and
thinking outside the
box
PLUS:
The Next
Generation of
Subscription
Programs
In order to gain more
readers, newspapers
are focusing on the
community behind the
paywall p. 44
Millennials
and the Media
One millennial busts
through six myths p. 50
EDITORANDPUBLISHER.COM
MAY 2015
$8.95
10NEWSPAPERS
THAT DO IT
BEWARE OF
PREDATORS!
It’s time for journalists to guard
their frontlines
E&P Newspaper DataBook(published yearly)
E&P's DataBook is the global leader in providing information, statistics and contact information forthe newspaper industry. The 2018 edition, whichincludes two volumes (dailies and weeklies) includes over 25,000 company records and is considered the encyclopedia of the newspaperindustry. DataBook content is also available throughonline subscription to an interactive database,which is continually updated throughout the year.
Brand Overview
E&P EPPY Awards
The EPPY Awards, presented by Editor& Publisher, honor the best media-affiliated websites across 31 diverse categories. This international contesthas broadened its scope to keep up withthe ever-changing Internet industry. TheEPPY Awards also recognize excellencein college and university journalism withawards in three different categories, including Best College/University Newspaper Website.
E&P MagazineFrequency: 12 issues per year
E&P (Editor & Publisher) is America's oldest journalcovering the newspaper industry. Often referred to asthe authoritative journal covering all aspects of theNorth American newspaper industry, E&P’s contentincludes business, newsroom, advertising, circulation,marketing, production and digital technology.
[email protected], ext. 231editorandpublisher.com
2017