reaching positive roi for mobile user acquisition, across the various channels - ron brightman,...
TRANSCRIPT
![Page 1: Reaching Positive ROI for Mobile User Acquisition, Across the Various Channels - Ron Brightman, Performance Revenues](https://reader035.vdocuments.us/reader035/viewer/2022070515/587a25021a28abbd388b4e79/html5/thumbnails/1.jpg)
Reaching Positive ROI on Mobile User Acquisition Across Various Channels
![Page 2: Reaching Positive ROI for Mobile User Acquisition, Across the Various Channels - Ron Brightman, Performance Revenues](https://reader035.vdocuments.us/reader035/viewer/2022070515/587a25021a28abbd388b4e79/html5/thumbnails/2.jpg)
Why acquire users?
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Volume• App valuation• Analysis• Cross marketing• Store ranking
Profit• App valuation• Positive Cycle• Take Home
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DEFINITION & MEASUREMENT
LTV (Life Time Value)The average Value generated by your users over their lifetime
CPI (Cost Per Install) The average direct cost to acquire new users for your app
ROI = LTV / CPI
Positive ROI LTV > CPI
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White-Listing
Black-Listing
Campaign Optimization
Strategy
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The Marketing Spectrum
CPM CPC CPI CPA
Publisher’s Risk Level
Advertiser’s Risk Level
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Choosing the Right Traffic Source
PROS & CONS
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Search Network
Display Network
Google Search
Play Store
Brand
Non Brand
Google Search
Play Store
Google Adwords
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Facebook & Instagram
Ad Networks
RTB / DSP