November 16 2006

Rod Irwin

Vice President, Salesgenie.com

Reaching Passive BuyersReaching Passive Buyers

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Key Facts on InfoUSAKey Facts on InfoUSA

Founded in 1972 by current Chairman & CEO, Vin Gupta with $100 initial investmentCEO and family owns 40% of Company

Started as a business database company in Omaha, NE

IPO in 1992Traded on Nasdaq under the ticker symbol “IUSA”

The Company has grown organically and through strategic acquisitions26 acquisitions since 1996

Acquisitions helped enhance content, open up new distribution channels, and provide entry into new vertical segments

Annual dividend of .23 cents per share paid out in Q1 2006

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Who is infoUSA?Who is infoUSA?

infoUSA is a leading provider of business and consumer databases, data processing and database marketing services – used primarily for sales lead development, new customer acquisition, and growing sales

We have the highest quality proprietary data.

We use cutting edge technology to create innovative products—Salesgenie.com, Credit.net, and other subscription products

We control our own distribution channels with over 1,400 sales and client service people

We have a strong brand in small business and sales and marketing department of major corporations

We invented the sales leads/mailing list industry for small customers

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Active Buyers vs. Passive BuyersActive Buyers vs. Passive Buyers

Active Buyers:

Short decision time Price sensitive Research their decision via the Internet, friends and family,

etc.

Passive Buyers:

Longer decision time due to unfamiliarity with product or service

Not price sensitiveLoyal to the person/company who introduced them to the

product or service

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Means of Reaching & Influencing BuyersMeans of Reaching & Influencing Buyers

TraditionalTraditional

Active Buyers: Yellow Pages In Store

Promotions Tradeshows

Passive Buyers: Print Advertising Direct Mail Television Radio

NewNew

Active Buyers: Online Pay-per-

Click SEM Company Website

Passive Buyers: Online Banner Ads Online Rich Media Dimensional Mail B-to-B Outbound

TM

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Google Media ExpansionGoogle Media Expansion

Passive buyer markets:

Print Advertising Direct Mail Television Radio

Recent Acquisitions and Partnerships: dMarc Broadcasting Fox Interactive Media YouTube EBay

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infoUSA Online AdjustmentsinfoUSA Online Adjustments

Past Business Model:

Pay per lead sales model One time list sales Specific industry reliance

New Business Model: On-demand subscription model Online database access 24/7 deliverability E-mail CRM Customer analysis End-to-End solutions

                                                                              

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Unlimited Access - 12 top National databases. Automatic updates.

Contact Manager – to help manage follow-ups, appointments and regular contacts with customers

Print direct to labels – print you leads in seconds, TIME SAVER!

ZIPMailUSA.com – built in resource for direct mail campaign management.

Detailed Business Credit Reports! Wealth of info.

Introducing Unlimited Sales LeadsIntroducing Unlimited Sales Leads