How to Successfully Connect to Jewish AudiencesMichele Schwartz

WHERE TO FIND ME

@atxmichele

@atxmichele

FB/themodernjewishwedding

Pinterest/atxmichele

AGENDA

In today’s coaching session, we will discuss:– Basic Training: Jewish Wedding Terminology & Timeline– Intermediate Training: Coaching Your Client on Trends– Advanced Training: Marketing Your Knowledge

LEARNING OBJECTIVES

After today’s session, you will be able to:

– Know the terms & a timeline of a Jewish or Interfaith wedding– Know the most important questions to ask of every Jewish or

Jew-ish event client.– Discuss Jewish/Jew-ish wedding trends– Perform better outreach and sales to the Jewish/Interfaith

wedding market.

JEWISH WEDDING CEREMONY

IMPORTANT PLAYERS

PRE-GAME

Auf Ruf (a week before the blessing)

Auf Ruf (a week before the blessing)

Fasting / Separation(day of wedding)

Fasting / Separation(day of wedding)

Groom’s Tish /Kabbalat Panim (day of wedding)

Groom’s Tish /Kabbalat Panim (day of wedding)

BEDEKEN

Bedeken means “covering” in Yiddish

Bedeken means “covering” in Yiddish

KETUBAH SIGNING

KETUBAH TRENDS

3-D

modern

papercut

traditionalmetallic

multi-cultural

According to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible

According to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible

STADIUM

CHUPPAH TRENDS (?)

LightingTraditional

Draping/Floral

Hand-Held Different

PLAYERS ON THE FIELD•Rabbi / Cantor•Ushers•Best man•Groom with Parents•Bridesmaids•Matron•Bride with Parents

KICK OFFHAKAFAH (CIRCLING)

Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22

Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22

Erusin / Kiddushin

GAME TIME

BetrothalBetrothal

Holiness

Holiness

SHEVRA BRACHOT

This part of the ceremony begins with the blessing over wine (Kiddish).

This part of the ceremony begins with the blessing over wine (Kiddish).

BREAKING OF THE GLASS

YIHUD

Yihud is derived from a Hebrew word which means “one”

Yihud is derived from a Hebrew word which means “one”

LET’S TALK STRATEGY

Ask these 2 Questions of all your clients

QUESTION #1

What does kosher mean to you?

QUESTION #2

What time does sunset on Saturday according to your clergy?

100% Kosher?

Mashgiach? Mashgiach? Pareve/Meat/Milk? Pareve/Meat/Milk? Plating & ServingPlating & Serving

CATERING TRENDS

Challah

stations

desserts

RECRUITING

Grilled Apple and Carmelized Onion Tacos

with Cheese and Balsamic Syrup

Spanakopita

Savory Pastry Filled with Spinach & Feta Cheese

Wild Rice Stuffed Mushroom

Sesame Seared Tuna Tataki

served on wonton with wasabi crema

Zuchinni and Potato Latke with Dill Creme Fraiche -Buffet-Pasta Salad

With Grilled Salmon, Wilted Greens, Carmalized Shallots, Toasted Almond Slivers, Feta and an Herb Vinaigrette.

Hill Country Salad local greens, candied pecans, local chevre and seasonal vinaigrette

-Dessert Station-Chocolate Fountain Melted chocolate with apples, pretzel sticks, banana, strawberries, sugar wafer cookies, fortune cookies. Served

Ding, Ding, Ding: Winning Proposal Not So Much…

CRAFTING YOUR STRATEGY• How to select the rabbi• Family issues• Interfaith / religious

issues• Trends and traditions• Honoring people in the

ceremony• Ancillary events

WINNING• Submit Content• Key Words in Blog

Posts• Clergy• Jewish Community

Events• Big Machers

Houston Jewish community

POST GAME ANALYSIS

SUMMARY• Jewish Wedding Event Related Activities can start up to

a week ahead of time with an Auf Ruf Blessing.• Make Sure you always ask your clients, “What does Kosher

mean to you? & What time is your clergy willing to start the wedding ceremony on a Saturday?”

• Outreach to the Jewish community by volunteering to give your expertise or product for a cause-related event.