reaching out: museums, crowdsourcing and participatory heritage
TRANSCRIPT
![Page 1: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/1.jpg)
Reaching out: museums, crowdsourcing and
participatory heritage
Mia Ridge, @mia_outDigital Curator, British Library
Museoalan Teemapäivät 2016 Kulttuuritalo, Helsinki, September 2016
![Page 2: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/2.jpg)
https://www.flickr.com/photos/statensarkiver/8975684669
The 'definitions' bit
Crowdsourcing as participatory heritage
Impact and challenges
Key examples and guidelines for designing crowdsourcing projects
![Page 3: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/3.jpg)
'Museums with impact don't just happen'.
https://www.flickr.com/photos/slsarkiva/7928863426/
![Page 4: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/4.jpg)
What is crowdsourcing?
https://www.flickr.com/photos/slsarkiva/7928955696/
Jeff Howe and Mark Robinson, 2006: 'taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call'
![Page 5: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/5.jpg)
What is crowdsourcing?
https://www.flickr.com/photos/slsarkiva/7928955696/
Cognitive surplus (Clay Shirky): 'the spare processing power of millions of human brains'
Jeff Howe and Mark Robinson, 2006: 'taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call'
![Page 6: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/6.jpg)
Crowdsourcing in cultural heritage
Asking the public to help with tasks that contribute to a shared, significant goal or research interest related to cultural heritage collections or knowledge.
![Page 7: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/7.jpg)
Asking the public to help with tasks that contribute to a shared, significant goal or research interest related to cultural heritage collections or knowledge.
The activities and/or goals should be inherently rewarding.
Crowdsourcing in cultural heritage
![Page 8: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/8.jpg)
Basically...
Transforming input content into output content ...via a powerful purpose and / or enjoyable tasks that people want to help you
with
![Page 9: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/9.jpg)
Heritage crowdsourcing as volunteering
https://www.flickr.com/photos/statelibraryofnsw/4659373140
![Page 10: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/10.jpg)
...but convenient
https://www.flickr.com/photos/jdevaunphotography/8456110245/ by Jason Devaun
![Page 11: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/11.jpg)
...often 'microtasks'
http://familysearch.org/
![Page 12: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/12.jpg)
1857, 1879 Oxford English Dictionary appeals
http://blog.oxforddictionaries.com/2013/02/james-murray/
![Page 13: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/13.jpg)
Why ask the public to help?
![Page 14: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/14.jpg)
Create meaningful experiences
https://www.flickr.com/photos/nationalmediamuseum/8416664366/
![Page 15: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/15.jpg)
Provide opportunities for learning
https://www.flickr.com/photos/slsarkiva/7928931142
![Page 16: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/16.jpg)
Key examples and guidelines for designing crowdsourcing projects
![Page 17: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/17.jpg)
reCAPTCHA
![Page 18: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/18.jpg)
DigiTalkoot
![Page 19: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/19.jpg)
NLA Trove: OCR correction
http://trove.nla.gov.au/
![Page 20: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/20.jpg)
Rewards reinforce motivation
![Page 21: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/21.jpg)
![Page 22: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/22.jpg)
NYPL 'What's on the Menu?'
Tiny, enjoyable tasks
![Page 23: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/23.jpg)
![Page 24: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/24.jpg)
Simple tasks to build skills
http://www.fossilfinder.org/
![Page 25: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/25.jpg)
![Page 26: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/26.jpg)
http://www.bl.uk/maps/
![Page 27: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/27.jpg)
![Page 28: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/28.jpg)
Niche projects are effective
![Page 29: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/29.jpg)
Motivations as design guidelines
Jane McGonigal - people crave:• satisfying work to do• the experience of being
good at something• time spent with people
we like• the chance to be a part
of something bigger
State Library of New South Waleshttps://www.flickr.com/photos/29454428@N08/2880982738
![Page 30: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/30.jpg)
Good text links to motivations
'With a few keystrokes, you could bring a family together'
'We know the names of these children; can you help us tell their stories?'
'Kill Time. Make History.'
'Historians need your help!'
![Page 31: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/31.jpg)
![Page 32: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/32.jpg)
Defining impact: productivity
![Page 33: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/33.jpg)
Defining impact: reach
http://community.zooniverse.org/
![Page 34: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/34.jpg)
Defining impact: engagement
![Page 35: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/35.jpg)
Crowdsourcing as 'stepping stones'
http://herbariaunited.org/atHome/
![Page 36: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/36.jpg)
Participant discussion
http://oldweather.org/
![Page 37: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/37.jpg)
Communities of practice as 'social learning systems'
![Page 38: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/38.jpg)
![Page 39: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/39.jpg)
Challenges
https://www.flickr.com/photos/statelibraryofnsw/3072281873
![Page 40: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/40.jpg)
The growth of platforms
![Page 41: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/41.jpg)
Window shopping
https://www.flickr.com/photos/twm_news/6841092248
![Page 42: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/42.jpg)
Design is part of recruitment
Onboarding, tutorials built into the interfaceFeedback on progress towards goalsSkills matched to challengeLow risk of failure
![Page 43: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/43.jpg)
Design for casual and super-contributors
http://blog.oldweather.org
![Page 44: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/44.jpg)
Task complexity vs audience size
https://www.flickr.com/photos/library_of_congress/2162650585
![Page 45: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/45.jpg)
'no plan survives contact with the crowd'
With apologies to Helmuth von Moltke the Elder
![Page 46: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/46.jpg)
End-to-end workflows
![Page 47: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/47.jpg)
Planning a graceful exithttps://www.flickr.com/photos/fylkesarkiv/4545543824
![Page 48: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/48.jpg)
From 'for' to 'with'
![Page 49: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/49.jpg)
#party host
https://www.flickr.com/photos/nlireland/5786204856
Crowdsourcing as hosting a party
![Page 50: Reaching out: museums, crowdsourcing and participatory heritage](https://reader035.vdocuments.us/reader035/viewer/2022070511/58a36db31a28aba4138b6899/html5/thumbnails/50.jpg)
Kiitos.Questions?
Dr Mia Ridge @mia_outDigital Curator, British Library
Museoalan Teemapäivät 2016 Kulttuuritalo, Helsinki, September 2016