Reaching our audiences Reaching our audiences with COE Web sitewith COE Web site

EAC MeetingEAC Meeting

20072007

Increase Visibility of the COEIncrease Visibility of the COE

The Web site is linked to our mission as part of “serving The Web site is linked to our mission as part of “serving the people and communities of Montana” and is a key the people and communities of Montana” and is a key component of the COE’s Strategic Goal #7: component of the COE’s Strategic Goal #7:

Increase the visibility of the College of Engineering both regionally and nationally.

ObjectivesObjectives1. Increase local and national recognition of the college.2. Increase resources to enhance and maintain web pages in the

college and in departments.3. Actively identify and engage appropriate audiences.4. Develop engaging and thought-provoking “showcases.”

Primary AudiencesPrimary Audiences

• current studentscurrent students

• prospective (future) studentsprospective (future) students

• alumnialumni

• individual supportersindividual supporters

• corporate sponsorscorporate sponsors

• COE faculty and staffCOE faculty and staff

Secondary AudiencesSecondary Audiences

• parents of prospective (future) studentsparents of prospective (future) students

• community–local, regional, national, and community–local, regional, national, and beyondbeyond

• potential collaboratorspotential collaborators

• prospective faculty membersprospective faculty members

• legislatorslegislators

• peer institutionspeer institutions

Marketing MessagesMarketing Messages

consistent with MSU’s brand image to reinforce that certain consistent with MSU’s brand image to reinforce that certain qualities differentiate MSU and the COEqualities differentiate MSU and the COE

• Nationally & Internationally Recognized Scholars• Leading Research• Student-centered Campus• Hands-on, Active Learning• Spectacular Educational Setting• Service and Outreach• Key words

– connect, serve, discover, create, excel, explore

Every Promotional Piece Should...Every Promotional Piece Should...

• include images to illustrate/reinforce the textinclude images to illustrate/reinforce the text• show people’s faces, interaction, and activitiesshow people’s faces, interaction, and activities• provide examples with a human connectionprovide examples with a human connection• speak directly to readers when appropriatespeak directly to readers when appropriate• ask audience for action when it matches ask audience for action when it matches

purpose of piecepurpose of piece• explain benefits of desired actionexplain benefits of desired action• provide many paths to the same information provide many paths to the same information

on the Web and, when using various media, on the Web and, when using various media, each medium should reinforce otherseach medium should reinforce others

Recent Web AdditionsRecent Web AdditionsStudent LifeStudent LifeShort items directly address Short items directly address readers and include links to readers and include links to related pagesrelated pages

• Design Fair• Carnegie classification• Rube Goldberg contest• Bozeman links that highlight

outdoor recreation and cultural and arts events

• student organizations and diversity• undergraduate research programs

with the WTI and CBE• career fair• departments and degrees

student_life.html

Recent Web AdditionsRecent Web Additions

Career explorationCareer explorationU.S. Bureau of Labor StatisticsU.S. Bureau of Labor Statistics

• detailed info. about careers in engineering, computer science and computer software engineering, including employment and earning statistics

MSU’s Career Services MSU’s Career Services – employment and earning statistics reported by – employment and earning statistics reported by MSU gradsMSU grads

National Engineers WeekNational Engineers Week• salary data• characteristics that employers seek when hiring new engineers• “Meet the Engineers” – look at wide array of work available to engineers• Bios of the “New Faces of Engineering” – engineers in early career stages

National Society of Professional EngineersNational Society of Professional EngineersVideo clips feature engineers at Trek and highlight characteristics and Video clips feature engineers at Trek and highlight characteristics and contributions of engineerscontributions of engineers

careers.html

...continued...continued

Recent Web AdditionsRecent Web AdditionsGiving to the COEGiving to the COECOE’s mission with an example of COE’s mission with an example of each component (support student each component (support student achievement, integrate learning achievement, integrate learning and discovery, and develop and and discovery, and develop and share technical service)share technical service)

...continued...continued

LINKS to other “Giving” pagesLINKS to other “Giving” pages• What a gift can accomplishWhat a gift can accomplish• Why others giveWhy others give• Critical needsCritical needs• Ways to giveWays to give

giving.html

Recent Web AdditionsRecent Web Additions

What a gift can accomplishWhat a gift can accomplishspecific examples of how gifts to particular specific examples of how gifts to particular funds will help us pursue our missionfunds will help us pursue our mission

...continued...continued

Dean's Leadership Fund – EWB and SAE; this is the source of matching funds for other awards

EMPower Fund – GEAR-UP camp

Scholarship Fund – students can focus on classes and join student organizations

Leading Technology – support for research labs, e.g., bioremediation and energy

Computing Power Fund – keep pace with industry standards

gifts_accomplish.html

Recent Web AdditionsRecent Web Additions

Why others giveWhy others give

...continued...continued

• testimonialstestimonials from alumni in various from alumni in various • positionspositions• industriesindustries• and graduating classesand graduating classes• Thanks to all of you who agreed Thanks to all of you who agreed

to be featured and sent us a to be featured and sent us a quote!quote!

• photos photos of people to convey of people to convey authenticity and increase the value authenticity and increase the value of the testimonialsof the testimonials

whygive.html

Recent Web AdditionsRecent Web Additions...continued...continued

Ways to giveWays to give • credit card – linked to MSU credit card – linked to MSU

Foundation’s online giving form Foundation’s online giving form • if by check – address and payment if by check – address and payment

directionsdirections• other options – contact info with other options – contact info with

photo of Linda Wyckoffphoto of Linda WyckoffTypes of giftsTypes of gifts• current giftscurrent gifts• endowed giftsendowed gifts• naming opportunitiesnaming opportunities• wills and estateswills and estatesCritical needsCritical needs

giving_to_coe.html

In-processIn-processResearch Focus AreasResearch Focus Areasicons represent broad research icons represent broad research categories in which MSU’s COE is categories in which MSU’s COE is on the leading edgeon the leading edge

• Human HealthHuman Health• EnvironmentalEnvironmental• TransportationTransportation• EnergyEnergy• Imaging & Sensing SystemsImaging & Sensing Systems• Materials & StructuresMaterials & Structures• Complex Information ManagementComplex Information Management• Communications & NetworksCommunications & Networks• Systems Design & ModelingSystems Design & Modeling

Potential title for this page “Windows Potential title for this page “Windows into Excellence”into Excellence”

researchareas-test.html

In-processIn-processResearch Focus AreasResearch Focus Areas

This database-driven section provides as many paths as This database-driven section provides as many paths as possible for people to find what they want. For example,possible for people to find what they want. For example,

• a person seeking a graduate program finds a faculty a person seeking a graduate program finds a faculty member by name after the professor emerged as a member by name after the professor emerged as a leader during a literature review or Web searchleader during a literature review or Web search

• an industrial partner finds researchers with whom they an industrial partner finds researchers with whom they can collaborate by locating a lab or center and the can collaborate by locating a lab or center and the researchers affiliated with itresearchers affiliated with it

• an entering freshman who wants to restore wetlands an entering freshman who wants to restore wetlands clicks on the “Environmental” icon, discovers the Bio-clicks on the “Environmental” icon, discovers the Bio-resources option in civil engineering, and decides to resources option in civil engineering, and decides to pursue a degree in that disciplinepursue a degree in that discipline

other links on pageother links on page – centers, departments and degrees page – centers, departments and degrees page

...continued...continued

Slated UpgradesSlated Upgrades

• Alumni profilesAlumni profiles – starting with first group of Engineering – starting with first group of Engineering AmbassadorsAmbassadors

• EAC member profiles EAC member profiles of those who give us permissionof those who give us permission• ScholarshipsScholarships – recognition for recipients and donors who – recognition for recipients and donors who

give us permission to name themgive us permission to name them• Add more photosAdd more photos to pages throughout site to pages throughout site• Increase points of entryIncrease points of entry to Points of Excellence and to Points of Excellence and

feature articles because they reinforce our marketing feature articles because they reinforce our marketing messagesmessages

Your questions, comments, and Your questions, comments, and suggestions are welcomesuggestions are welcome