reaching new markets - travelpress - canadian travel …€¦ · · 2014-10-07reaching new...
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October 2014 Publications Mail Sales Agreement
No. 40063866
Reaching new marketsCanada’s dairy industry adopts new marketing strategies to reflect changing demographics
Herd Navigator™ is an advanced precision analysis system that:
� Detects heat � Detects early stage mastitis cases � Detects ketosis � Monitors the urea level to help balance feed protein
Tyler Rennie
Legendairy Farm, 2 VMS Units
Chris BuchnerElmwold Farm, 200 cows in Parlour
I don’t know how we could farm withoutHerd Navigator. It took our operation to a
completely different level.
It’s like walking with a white caneif I didn’t have Herd Navigator.
For more information visit your local authorized DeLaval dealer, or delaval.ca
is a registered trademark of Tetra Laval Holdings & Finance S.A. and “DeLaval” is a registered trade/servicemark of DeLaval Holding AB©2014 DeLaval Inc. DeLaval, 150-B Jameson Drive, P.O. Box 4600 Peterborough, Ontario K9J 7B7, www.delaval.ca The manufacturer reserves the right to make design changes.
Agrai-Dairy MartAlberta780-955-3737
D A Bielaskie & Son Ltd. Cobden, ON613-646-7637
DeLaval Dairy ServicesSaskatoon, SK306-955-5474
D M D Picard Enterprises IncFournier, ON613-524-5453
Clairmont Farm Services LtdKings County, NS902-765-3674
Eastern Agri Services Ltd.Apohaqui, NB506-432-6944
Eastern Dairy Services Ltd.Shubenacadie, NS902-758-3898
Island Dairy ServicesCharlottetown, PE902-892-2532
Island Dairy Services Ltd.Duncan, BC250-748-2188
J&D Farmers Dairy Service Ltd.Abbotsford, BC604-853-2372
Norwell Dairy Systems Ltd.Drayton, ON519-638-3535
Norwell Dairy Systems Ltd.Woodstock, ON519-456-3535
Norwell Dairy Systems Ltd.Oakwood, ON705-953-9985
Norwell Dairy Systems Ltd.Brinston, ON613-652-2009
Tristar Dairy Center Ltd.Grunthal, MB204-434-6801
Herd NavigatorTM
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MilkPRODUCER | October 2014 | 3
4 EDITOR’SNOTES The dairy industry may leverage new research
to boost dairy consumption among immigrants
6 DFOCHAIR’SMESSAGE Use democratic process to help shape industry
8 PROVINCIALPERSPECTIVES An Albertan perspective on new market environment
10 DAIRYUPDATE Plenty to celebrate at RAWF ... Federal government
invests in dairy industry ... Ice bucket challenge
16 LEGALCORNER Increasing Internet and social media use requires
prudent and careful review of associated risks
18 INDUSTRYROUNDUP Speakers Bureau program ... Call for director nominations ... Funding program extended
20 DFCPROMOTION New Family Kitchen videos ... DFC attends Tim
Hortons’ convention ... Winning Mac and Cheese
26 RESEARCH Creating a novel source of omega-3 fatty acids from bacterial micro-organisms
28 ISSUESUPDATE Common misconceptions about the impact of price versus volume need to be addressed
30 PRODUCERPROFILE DFO board member Peter Van Sleeuwen wants to help DFO find ways to improve
34 PROACTION Animal care program shows consumers, stakeholders dairy farmers care for their animals
36 APPLIEDSCIENCE Emerging diseases could one day make their way to Canadian dairy farms
38 RUMINATIONS New research suggests a shorter dry period may result in healthier, happier cows
40 MARKETS Butterfat requirements edge up ... Butter comes out on top ... Butter stocks lower
43 NEW’N’NOTED Farm management program in offing ... DeLaval’s new monitoring camera
46 BACKFORTY New research shows dairy products may reduce the risk of metabolic diseases, such as obesity
the PRODUCERIn This Issue ... Vol. 90 No. 10
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26
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Reaching new markets
Canada’s demographic make-up is rapidly chang-ing. While new Canadians learn to embrace the symbols, foods and culture of their new home, they
still like to enjoy the familiar tastes and aromas of their native dishes. An article written by Kim Waalderbos, when she was part of the University of Guelph’s SPARK program (Students Promoting Awareness of Research Knowledge), cited a study by university researchers about how immigration has influenced Canada’s cultural mosaic. The researchers noted immigration trends have changed the face of the country, as well as milk consump-tion patterns, which could affect dairy production.
Professor Elliott Currie and post-doctoral researcher Craig Martin, department of agricultural economics and business, said the decline in Canada’s per-capita milk products consumption could be linked to changing im-migration patterns. Using 2001 census data from Statis-tics Canada, the Guelph researchers studied ethnicities in Canada’s population. They found among new Canadians, Chinese topped the list of immigrants, followed by people from India, Pakistan and the Philippines. Each group brought their unique cultural attitudes and beliefs to their new Canadian home.
Fast forward 13 years and you’ll find not much has changed in the demographic makeup of new immigrants. Canada is still experiencing an influx of people from countries such as China, and from the regions of South Asia and South East Asia, which includes the Phillipines.
According to the latest Statistics Canada survey, in 2011, Canada had a foreign-born population of about 6,775,800 people. They represented 20.6 per cent of the total popu-lation. The vast majority of the foreign-born population lives in four provinces: Ontario, British Columbia, Quebec and Alberta. Overall, Canada’s three largest metropolitan areas—Toronto, Vancouver and Montreal—account for 63.4 per cent of the country’s immigrant population and 62.5 per cent of recent arrivals to the country.
One thing is for sure, “the ethnic market for dairy products is growing and will continue to grow for the foreseeable future,” says Nissim Avraham, Dairy Farm-ers of Ontario’s ethnic market specialist. He was hired in 2007 to study Ontario’s ethnic communities and help develop new, innovative products to satisfy their dairy needs. His main goal is to match distributors with proces-sors and forge new relationships.
Dairy Farmers of Canada is also targeting new immi-grants by marketing dairy products to Canada’s ethnic communities. It conducted its first multicultural initia-tive in 2012. Its campaign for the coming year includes a multi-marketing plan targeting Chinese and South Asians. You can read more about DFC’s strategy in Amy’s Reusch’s cover story, starting on page 22.
There’s no doubt, studying ethnic foods and determining which new or existing dairy products could complement newcomers’ tastes is vital to the dairy industry.
4 | October 2014 | MilkPRODUCER
EDITOR’SNOTES By Sharon Laidlaw
Changing demographicsCan the dairy industry leverage new research to help boost dairy consumption among new immigrants?
THE MILK PRODUCER is published monthly by Dairy Farmers of Ontario, 6780 Campobello Road, Mississauga, Ontario, L5N 2L8EDITOR: Sharon LaidlawASSISTANT EDITOR: Amy ReuschCo-ordinated by the Communications Division,Graham Lloyd, Director and General Counsel.Subscription rates: $26.88 for one year, $49.28 for two years and $67.20 for three years in Canada (includes HST), $36 per year in the U.S., $36 per year overseas. Single copy: $2.50. Make cheques payable to Dairy Farmers of Ontario.Canada Post Publications Mail Sales Product Agreement No. 40063866. Return postage guaranteed. Circulation: 10,000.ISSN 0030-3038. Printed in Canada.
SUBSCRIPTIONSChange of address notices should be sent to:
THE MILK PRODUCER 6780 Campobello Road, Mississauga, Ontario L5N 2L8.Phone: (905) 821-8970Fax: (905) 821-3160
FOR ADVERTISING ENQUIRIES CONTACT:Bill Dimmick National Marketing ManagerPhone (905) 808-2760 Email: [email protected]
Opinions expressed herein are those of the author and/or editor and do not necessarily reflect the opinion or policies of Dairy Farmers
of Ontario. Publication of advertisements does not constitute endorsement or approval by The Milk Producer or Dairy Farmers of Ontario of products or services advertised.
The Milk Producer welcomes letters to the editor about magazine content.
Email: [email protected]@milk.org
Website: Go to publications at www.milk.org
Oct14_Editor,4-5.indd 1 26/09/2014 12:40:37 PM
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6 | October 2014 | MilkPRODUCER
It’s fall again, time to put the non-summer of 2014 behind us. As always, we need to ensure our industry keeps moving forward. One way to accomplish this
goal is to participate in every aspect of the dairy industry. This includes joining committees, sharing your voice with other producers, and attending monthly or annual meet-ings. Sharing your opinions and views with your board and fellow producers will ensure our industry continues to improve for future generations on our farms.
Every producer should attend his or her county meet-ings. Also, if you are able, take time out of your busy schedule to serve on your county dairy producer com-mittee. Some of you may even consider serving on your provincial producer board. It is important to be part of a team that leads. Our industry needs more leaders; people who aren’t afraid to tackle the challenges facing our industry. Every contribution is a positive step toward making our industry stronger.
It is relatively easy to complain and criticize, but it is a whole other commitment to put your name forward for a seat on a board, and to deliberate the difficult questions affecting our industry and find responsible solutions.
As we stand on the threshold of Dairy Farmers of On-tario’s (DFO) 50th year of regulated milk marketing in Ontario, we need to remember, with pride and gratitude, the hundreds of men and women, board members and staff, who have preceded us and have helped make DFO what it is today.
We are blessed to live in a country that offers many freedoms. Let us build on the successes of the past to ensure a prosperous future—for our country and for the dairy industry in Ontario and Canada.
If you don’t speak up, you can’t expect to be heard. On that note, did you go out and make your voice heard in the municipal elections? Make sure to exercise your right in the democratic process and go out and vote.
DFOCHAIR’SMESSAGE By Bill Emmott
Use democratic process to help shape industry
Importance de l’image de marque pour l’industrie
L’automne est de retour et il est temps d’oublier l’absence d’été 2014. Comme toujours, nous devons faire en sorte que notre profession continue de pro-
gresser. Pour atteindre cet objectif, nous pouvons parti-ciper à chaque aspect de l’industrie laitière. Vous pouvez pour cela participer à des comités, ajouter votre voix à celles des autres producteurs et assister aux assemblées mensuelles ou annuelles. Partager vos opinions et avis avec votre office et vos collègues producteurs permettra à notre profession de continuer de s’améliorer pour les futures générations sur nos exploitations.
Chaque producteur devrait assister aux réunions de son comté. Si vous le pouvez, prenez aussi du temps sur votre programme très chargé pour siéger au sein de votre comité de producteurs laitiers de comté. Certains d’entre vous peuvent même envisager de siéger dans votre office provincial de producteurs. Il est important de participer à une équipe qui montre le chemin. Notre profession a besoin de plus de leaders, de personnes qui n’ont pas peur de s’attaquer aux défis auxquels doit faire face notre industrie. Chaque contribution est une étape positive vers une industrie laitière plus forte.
Il est relativement facile de se plaindre et de critiquer, mais c’est un tout autre engagement de proposer son nom pour un siège dans un conseil d’administration, de délibérer de questions difficiles affectant notre profession et de trouver des solutions responsables.
Alors que nous arrivons au seuil de 50 années de travail du Dairy Farmers of Ontario (DFO) consacrées à réguler la commercialisation du lait, nous devons nous souvenir avec fierté et gratitude des centaines d’hommes et de femmes, de membres du conseil d’administration et du personnel qui nous ont précédés et ont contribué à faire du DFO ce qu’il est aujourd’hui.
Nous avons la chance de vivre dans un pays qui offre de nombreuses libertés. Mettons à profit les succès du passé pour nous assurer un avenir prospère — pour notre pays et pour l’industrie laitière en Ontario et au Canada.
Si vous ne parlez pas, vous avez peu de chances de vous faire entendre. À ce propos, avez-vous fait entendre votre voix lors des élections municipales ? N’oubliez pas d’exercer vos droits dans le processus démocratique et d’aller voter.
Chair, Dairy Farmers of OntarioSeptember 22, 2014
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Your Future in DairyingRobotic milking technology brings a new way to think about milking and managing cows. The MIone will take over the milking for you – releases you from extremely rigid milking schedules and allows you to focus more on individual-cow monitoring and care. The centralized approach gives you the ability to manage all of the necessary herd management functions and milking equipment in one location in a logical fl ow. Each milk cluster is attached by a common robot actuator which quickly and effi ciently detects the teat by means of a real time 3d vision sensor. The attachment is unique in the fact the cleaning, drying, stimulating and milking all occur in the same liner making for industry leading attachment times.
Robotic milking technology brings a new way to think about milking and managing cows. The MIone will take over the milking for you – releases you from extremely rigid milking schedules and allows you to focus more on individual-cow monitoring and care. The centralized approach gives you the ability to manage all of the necessary herd management functions and milking equipment in one location in a logical fl ow. Each milk cluster is attached by a common robot actuator which quickly and effi ciently detects the teat by means of a real time 3d vision sensor. The attachment is unique in the fact the cleaning, drying, stimulating and milking all occur in the same liner making for industry leading attachment times.
8 | October 2014 | MilkPRODUCER
Every year, Alberta Milk develops a strategic business plan. This year, our board identified seven strategic priorities. One of those strategies states that “we
will consult, negotiate and further develop all eight poli-cies associated with the New Market Environment for the Canadian Dairy Industry.”
Of course, we cannot achieve this on our own since it must be done in collaboration with everyone who will be impacted by the changes. However, I hope it is a priority for other producer boards, processors and governments.
The proposed policy changes in the new market environ-ment are linked and interconnected. We need to pursue them as a whole package to help ensure we do not have winners and losers, but instead can advance and enhance the dairy industry as a whole. What makes this challenging is respect-ing the various interests of producers and processors, and those of federal and provincial governments that provide the tools under which we operate as marketing boards.
While Dairy Famers of Canada (DFC) has been the driver of this change, on behalf of producers, there are many variables affecting this negotiation. The drivers are—but are not limited to—demands from processors regarding policy changes that are required to support their growth and innova-tion, international trade agreements that influence our domes-tic market, consumer demand, and government expectation to modernize supply management. The development of the new market environment policy proposals has been done through the national market intelligence committee, comprising the technical expertise of the P10 board staff and DFC.
The policy proposals that encompass the new market envi-ronment’s framework have been presented to and are being reviewed by processors. We must be prepared to further dis-cuss the issue once the P10 marketing boards receive proces-sors’ feedback. The proposed changes are mutually important to producers and processors. It is incumbent upon all of us to determine the best mechanism to advance the proposed policy changes. Ultimately, the marketing boards in Canada will have to implement any agreed upon changes. The P10 must find a way to advance the discussions or negotiate with processors. We cannot afford to delay the process. I hope we can accomplish this strategy within 10 to 12 months.
For more information on Alberta’s perspective on other issues affecting the dairy industry, visit albertamilk.com or read our newsletter, MilkingTimes, also available online.
Tom Kootstra is chair of Alberta Milk.
PROVINCIALPERSPECTIVES By Tom Kootstra
An Albertan perspective on new market environment
Chaque année, Alberta Milk met au point un plan d’affaires stratégique. Cette année, notre office a iden-tifié sept priorités stratégiques. Une de ces stratégies
stipule que nous devons « consulter, négocier et continuer de développer les huit politiques liées au nouvel envi-ronnement de marché pour l’industrie laitière canadienne. »
Il est évident que seuls nous ne pouvons pas atteindre cet objectif, puisque cela doit être fait en collaboration avec tous ceux qui seront affectés par les changements. Cepen-dant, j’espère que c’est une priorité pour les autres offices de producteurs, les transformateurs et les gouvernements.
Les changements de politique proposés dans le nouvel environnement de marché sont liés et interconnectés. Nous devons les poursuivre comme un seul ensemble pour qu’il n’y ait pas de gagnants ni de perdants, mais pour faire pro-gresser et améliorer l’industrie laitière dans son ensemble.
Même si les Producteurs laitiers du Canada (PLC) ont été le moteur de ce changement, au nom des producteurs, il y a de nombreuses variables qui affectent cette négo-ciation. Les moteurs de ce changement sont — entre autres — les exigences des transformateurs concernant les changements de politique nécessaires pour soutenir leur croissance et l’innovation, les accords commerciaux internationaux qui influencent notre marché intérieur, la demande des consommateurs et les attentes du gouverne-ment pour moderniser la gestion des approvisionnements. Le développement de propositions de politiques de nouvel environnement de marché est l’oeuvre du National mar-ket intelligence committee, composé d’experts techniques appartenant au personnel du conseil du P10 et aux PLC.
Les propositions stratégiques couvrant le cadre du nouvel environnement de marché doivent être présentées aux transformateurs qui doivent les examiner. Nous devons être préparés à discuter de la question une fois que les commis-sions de commercialisations auront reçu les réactions des transformateurs. Il nous incombe à tous de déterminer le meilleur mécanisme pour faire avancer les changements de politique proposés. En dernier ressort, ce sont les commis-sions de commercialisation du Canada qui devront mettre en oeuvre les changements convenus. Le P10 doit trouver un moyen de faire avancer les discussions ou de négocier avec les transformateurs. Nous ne pouvons pas nous per-mettre de retarder le processus. J’espère que nous pouvons réaliser cette stratégie en 10 à 12 mois.
Visiter notre site Web à l’adresse albertamilk.com ou vous pouvez lire notre bulletin, MilkingTimes.
Point de vue albertain sur le nouvel environnement
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10 | October 2014 | MilkPRODUCER
DAIRYUPDATE
Plenty to celebrateDairy Farmers of Ontario will be front and centre at this year’s Royal Agricultural Winter Fair
By: Peter Hohenadel
You might say it’s the year of the dairy cow at the 2014 Royal Agricultural Winter Fair (RAWF). While this is not an official designation, Dairy
Farmers of Ontario (DFO) will certainly be front and cen-tre at this year’s RAWF as DFO celebrates its 50th anni-versary.
Dairy cows have been a mainstay at the RAWF since the fair opened its doors in Toronto in 1922, and this 92nd edi-tion is no exception. The RAWF will host all Canadian dairy breed shows this year. It will also host some of DFO’s 50th
anniversary events. At the 2014 RAWF, DFO will unveil a new milking dem-
onstration centre with support from industry partners. It will also host a barbecue for dairy exhibitors and indus-try stakeholders. The jewel in the crown for DFO and the Royal this year will be the launch of a new cheese com-petition, sponsored by DFO. The new Champion Ontario Cheddar class winner will be determined from judges’ evaluation of the best cheddar produced from Ontario milk among the seven cheddar classes featured at the fair.
This year’s Champion Ontario Cheddar will get plenty of exposure at the 2014 RAWF. Cheddar is always the most competitive category in our annual cheese competi-tion.
The winner will be chosen early enough to be incorpo-rated into menus at some of the Royal’s seven dining areas set up for the fair. Dairy Farmers of Canada representa-tives will provide the public samples of the Champion Ontario Cheddar at its Canadian cheese counter exhibit. The product will also be featured on Champions Day, a celebration of Royal champions, held on Wed., Nov. 12.
For Ontario dairy producers, there’s never been a bet-ter year to visit the RAWF. The fair is all about farm fun, featuring everything from chef competitions to fine dining, great shopping, equestrian events, national breed competi-tions and, of course, great cheese. To see what all the ex-
citement is about, watch our 2014 launch video at http://youtube.com/watch?v=OgZCB8RVmH4.
The 2014 RAWF runs Nov. 7 to 16 at the Direct Energy Centre in Toronto. For complete details, visit www.royal-fair.org. Watch for news later this year about the Cham-pion Ontario Cheddar winner.
Peter Hohenadel is the director, agriculture and food, for the Royal Agricultural Winter Fair.
Last year’s Grand Champion Cheddar at The Royal Agricultural Winter Fair was Agropur Oka 8 St-Hyacinthe; Thierry Martin, cheesemaker.
Correction
T he September 2014 article, entitled Dairy industry provides clarifica-
tion on regulations regarding veteri-nary drug importation, should have read, under the subheading New Rules: Before December 2013, farm-ers were not permitted to import pre-scription drugs on Schedule F, Part I. Now farmers CANNOT import drugs whose ingredients are on the prescrip-tion drug list. The Milk Producer re-grets the error.
MilkPRODUCER | October 2014 | 11
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Ontario dairy producers are being reminded while their farms undergo a Grade A inspection at the time of their Canadian Quality Milk (CQM)
validation, Grade A inspections can also be unannounced and may oc-cur at any time. The approach taken by Dairy Farmers of Ontario’s (DFO) director of regulatory compliance, George MacNaughton, was endorsed by DFO’s board of directors at the August 2014 board meeting to ensure proper quality standards and maintain the dairy industry’s positive image.
DFO to conduct unnanounced Grade A inspections
12 | October 2014 | MilkPRODUCER
Organic, dairy industryget $9.6 million boostfrom federal government
NOTICE: To keep Ontario dairy producers and other industry sectors informed, Dairy Farmers of Ontario publishes changes to its regulations. Complete regulations are available on DFO’s website at www.milk.org.
1. DFO Regulation 10/14 replaces DFO Regulation 09/14 and was made to adjust the price of Special Milk Classes as a result of a CDC announcement, effective October 1, 2014 as follows:
Butterfat ($/kg) Protein ($/kg) Other Solids ($/kg) New Old New Old New Old 5(a) 6.8530 6.2382 7.1700 7.1141 1.2518 1.23275(b) 6.8530 6.2382 3.8657 3.9703 3.8657 3.97035(c) 3.8558 4.5842 1.9214 2.5252 1.9214 2.5252
Bill Emmott Chair Graham Lloyd Secretary
DAIRY FARMERS OF ONTARIO
REG BARNESSpecializing in Farm Mortgages
The Ministry of Agriculture and Agri-Food Canada is investing $8 million in the Organic Sci-
ence Cluster, (2013-2018.) This is in addition to investments of $2.7 million by industry partners.
Dairy Farmers of Canada is a partner in the cluster. The Organic Agriculture Centre of Canada at the University of Dalhousie will administer the cluster and oversee the implementation of 37 projects at 36 Canadian research institutions. Some of the dairy projects include developing sustainable alterna-tive sources of bedding for dairy cows, and studying the effect of exercise and stall modifications on cow comfort and performance in tiestall farms.
The federal government also in-vested $1.6 million in the Canadian Livestock Genetics Association to help boost the global sale of Canadian dairy and small ruminants genetics.
The government wants to increase the sale and export of dairy genetics by 10 per cent by 2015.
World Dairy Digest Available at www.milk.org
European Milk Board wants voluntary milk production cutsTwo per cent cut to ease market pressure
T he European Milk Board (EMB) is calling for voluntary milk production
cuts of two per cent to ease the situation on the dairy market after the Russian boycott of European Union dairy products, reported Wilfried Wesselink, Dairy Today’s European correspondent. The planned private storage aid for butter, skim milk powder and certain cheeses, as well as the extension of the period for public intervention, do not provide a sufficient solution, noted the EMB.If the voluntary production cuts don’t materialize or are insufficient after three months, other measures would need to follow. In that case, the quotas now still in force may be reduced for all producers. www.agweb.com ... Nesquik recently teamed up with the Girl Scouts of the USA to launch Nesquik Girl Scouts Thin Mints and
Nesquik Girl Scouts Caramel Coconut flavoured milks across the U.S. The products, available for a limited time, combine low-fat chocolate milk wth two of the most popular Girl Scouts cookie flavours. www.dairyreporter.com ... In a novel initiative, India First Foundation School (IFFS), Karjat, has launched a project where students get to milk and feed cows, clean cowsheds and tend to the cows’ wellbeing. IFFS is the first school in the country to have a cowshed on its premises. “They (the students) will learn how to take care of the cows and understand the processes. All they’ve read about is how to make milk fit for consumption, etc.,” said Govind Bhanushali, founder and trustee, IFFS. The project was launched in August this year and has become a favourite among students. “Lakshmi is my favourite cow. We not only have to clean their shed but also bathe them. But for me, milking the cow is the fun part,” said Divesh Patel, a Grade 7 student. www. dnaindia.com.
MilkPRODUCER | October 2014 | 13
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DFO, Alberta Milk take ALS Ice Bucket Challenge
Dairy Farmers of Ontario (DFO)recently completed the ALS Ice Bucket Challenge. The Chal-
lenge was this summer’s social me-dia craze that took off as a fun way to raise money and awareness for a neurodegenerative illness known as Amyotrophic Lateral Sclerosis (ALS).
The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation.
DFO was challenged by Dairy farm-ers Dean and Ian Bryant of Dairi Acres in Strathroy, Ont. DFO staff posed for a picture (top right) after completing the challenge. Back row from left: Umesh Patel, Ann Blom, John Wilkinson, Kateryna Dmytra-kova, Graham Lloyd, Melissa Braido,
DID YOU KNOW?• Producers are responsible for ensur-
ing animals shipped to sales barns,
auctions or slaughter facilities are fit for
transport when loaded onto a vehicle,
and are in good condition, enabling
them to stay fit until they arrive at their
final destination. The Ontario Ministry
of Agriculture, Food and Rural Affairs
administers the Food and Safety Qual-
ity Act and its regulations. It prohibits the
movement of a fallen animal before it is
humanely euthanized. A conviction for
such an offence may include fines and-or
imprisonment.
14 | October 2014 | MilkPRODUCER
Brenda Devereaux, Paul Risebrough, Sharon Laidlaw, Audrie Bouwmeester, Dianne Champion and Joanna Yal-cinkaya. Front row: Laural Adams, Jennifer Pitt, Barb Richard, Dawn Stewart and Bill Connolly.
Board members Peter Van Sleeuwen and Nick Thurler also participated.
DFO subsequently challenged Dairy Farmers of Canada, the Recharge with Milk Team and BC Dairy Association. As a result of employees’ efforts, DFO and its employees donated more than $1,000 to ALS Canada.
In August, ALS Canada announced its total donations since July 29, when the challenge went viral, had exceeded $10 million.
Alberta Milk also took part in the Ice Bucket Challenge. Mike South-wood, Alberta Milk general manager, decided to volunteer. He was nomi-nated by a former dairy producer and friend in Alberta. He is pictured at the top left just before being dunked by Alberta Milk staff members, from left: Shelley Rietveld, corporate services co-ordinator; Cindy Thorvaldson, nutri-tion specialist; Cristin Vollrath, quota co-ordinator; and Kathleen Heath, fi-nancial analyst.
Southwood then nominated all the provincial general managers to do the same and support the cause.
The Armstrongs know that with the price of feed today, they need to make it count. That’s why they use Sila-Bac® brand 11CFT forage inoculant. This revolutionary corn silage product improves fi bre digestibility, enabling higher corn silage inclusion rates and improving the overall feed effi ciency of their herd. Using 11CFT is one of the management
decisions that helped Armstrong Manor achieve the Top Herd for Milk Value in the province (2012 Progress Report, CanWest DHI). For them, seeing was believing. They’ve proved that 11CFT works and they’re not going back. Talk to your local Pioneer sales rep for more information or go to pioneer.com/inoculants.
“We know that 11CFT works.We base our ration around it.”
— Peter Armstrong
The Armstrongs know that with the price of feed today, they need to make it count. That’s why they
brand 11CFT forage inoculant. This revolutionary corn silage product improves fi bre digestibility, enabling higher corn silage inclusion rates and improving the overall feed effi ciency of their herd. Using 11CFT is one of the management
decisions that helped Armstrong Manor achieve the Top Herd for Milk Value in the province Progress Report, CanWest DHIwas believing. They’ve proved that 11CFT works and they’re not going back. Talk to your local Pioneer sales rep for more information or go to pioneer.com/
Peter, Philip and Richard Armstrong; Armstrong Manor Farm, Caledon, Ontario.
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Our experts are grown locally
The Caledon Women’s Hockey League (CWHL) is hosting its third annual Udder Tournament
to recognize dairy farmer Donna de Bo-er’s contribution to her community and the CWHL. de Boer died of brain can-cer in 2011. Proceeds will go toward a scholarship fund for female athletes and the Bethell Hospice Foundation.
de Boer was raised on a dairy farm in Caledon, Ont. She studied agricul-ture at the University of Guelph and returned home to work on the family dairy farm. de Boer, with her husband Nick, brother Dan, and her parents, ran the farm. de Boer, Nick and Dan took over the farm in 2010. Soon after, they installed robotic milk machines. de Boer’s eldest daughter, Kori, is now working on the farm, and her young-est daughter, Casie, is studying engi-neering at the University of Guelph.
de Boer was very active in baseball and hockey, said Amanda Schaefer, de
Boer’s cousin. She played both sports from the age of 15 until she was di-agnosed with brain cancer. She also coached her daughters’ hockey teams. Many of her daughters’ teammates volunteer at the Udder Tournament, said Schaefer.
During the tournament, the organiz-ers showcase the tournament’s logo—a Holstein cow on skates—where pos-sible, said Schaefer. The logo is also featured on aprons, donated by Dairy Farmers of Ontario, which are used by kitchen staff. The organizers distribute chocolate milk to the play-ers, and the tournament’s mascot, a life-size cow, is displayed in the arena. Prizes at last year’s tourna-ment included milk cooler bags and t-shirts with the tournament’s cow logo.
The tournament takes place Nov. 7 to 9 at Caledon East Twin Pad. The or-ganizers are currently putting together teams. There are 24 teams in total. There are three divisions by age and ability—Heifer calf, Mature Holstein and Out to Pasture. The team entry fee is $800. For more information, contact Lyn Malcher at 905-857-3621 or [email protected].
16 | October 2014 | MilkPRODUCER
SIX REASONS WHY OURSQUARE-CUT AUGER RESISTS SORTING:
Reason 1: A low angle of incidence on our curved, carbide coated knives, allows for a true slicing action rather than the brute force needed by conventional augers, resulting in lower horsepower requirements and cleaner cut forages. This optimal placement is only possible because of the flat sides of Jaylor’s patented Square-Cut auger. Together with our five other exclusive auger features, we produce a faster and more uniform mix than sluggish conventional augers, which typically over-process roughage, resulting in too many fine particles in the shaker box. Nutritionists say if you want to resist sorting you’ll need a TMR with optimum shaker box results, and Jaylor delivers that ration every time.
Low angle of incidence allows for the true slicing action of our Square-Cut Auger
Conventional knife placement like on our pre-1996 Auger
Hockey tournament to honour life of dairy farmer
From left: Nick de Boer, Donna and her brother, Dan.
Information in this article is intended for informational purposes and is summary in nature. It does not constitute legal advice.
In the April 2012 article, we ad-dressed some of the legal issues regarding the growth of social me-
dia. Dairy Farmers of Ontario (DFO) is increasingly using electronic com-munications, and more and more pro-ducers are using the Internet to access farm management data, including DFO accounts and other agricultural information. This warrants a review of some of the risks associated with using the Internet.
The Internet is a network of mil-lions of interconnected computers, which could expose you to unwanted privacy violations that can have huge financial consequences. Some of the risks with using the Internet include identity theft, computer viruses, and unwanted emails, known as spam.
Identity theftIdentity theft is when someone gains access to your personal information and deliberately assumes your identity to commit fraud.
While your personal information is generally protected by the Personal Information Protection and Electron-ic Documents Act, you should take precautions to protect its disclosure. If you share too much personal infor-mation in an email or on a social net-work, such as Facebook, you may be vulnerable to identity theft. A person who acquires your personal informa-tion can use it to order a credit card in your name or obtain unauthorized access to electronic log-in accounts. According to the RCMP, some of the information used to steal identities in-clude your name, address, birthdate, passwords, social insurance numbers, bank accounts, and personal identifi-cation numbers.
Computer virusesViruses are often sent through emails, with attachments that, when opened, may permit unwanted access to your computer or damage its operating system. One technique used to obtain unwanted access is through emails of-fering free virus scans or asking the recipient to open a link to see some-thing exciting or attractive. Be wary of opening links in emails from un-known sources.
SpamSpam is large volumes of junk email that often fills your email inbox with advertising and attractive offerings or jokes. It has become such an issue the federal government recently passed anti-spam legislation to help control
how many mass email messages reach your inbox.
How to protect yourselfUse your online and email accounts with caution. Share as little personal information as possible. Know the source of the recipient and ask why you are being asked for your personal information. Only provide sensitive information, including financial data, through secure sites. Do not send your personal information in an email.
Always choose difficult passwords, and refrain from using family mem-bers’ or pets’ names, or birthdates. Strengthen your passwords by using a combination of numbers and-or symbols.
Be suspicious of an email that looks like it is from a financial institution, Internet service provider or other organization in which it asks you to provide personal information online. Fraudulent emails that invite you to click on a link to update information are often sent this way. They may look like they are from a legitimate company, but most often are not. A reputable company, such as a bank, will not ask for personal information by email. Instead, contact your bank, which will ask you to verify your per-sonal information on file.
For more information about pro-tecting yourself while using the In-ternet, visit the Canadian Anti-Fraud Centre at www.antifraudcentre-cen-treantifraude.ca or the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.
Graham Lloyd is DFO’s general counsel and communications director.
LEGALCORNER By Graham Lloyd
User bewareIncreasing Internet and social media use requires prudent and careful review of associated risks
MilkPRODUCER | October 2014 | 17
Producers are using the Internet to access farm management data, including personal accounts and other agricultural information.
18 | October 2014 | MilkPRODUCER
Farm and Food Care Ontario (FFCO) is offering workshops for farmers and agri-food indus-
try professionals who want to learn how to give effective presentations on farm topics. The Speakers Bureau program will be launched in conjunc-tion with FFCO’s new edition of The Real Dirt On Farming booklet.
Workshops will be offered across Ontario this November. Participants will learn how to customize presenta-tions to a specific audience, such as local service clubs and school groups. They will also be given copies of The Real Dirt On Farming to give to po-tential audiences.
Four workshops will be held in the following areas:•Nov.18,Ottawa;•Nov.20,Peterborough;•Nov.25,Chatham;•Nov.27,Guelph.
The daylong workshop is free of charge,butspaceislimitedto20par-ticipants each. To register for a work-shop, email [email protected]. More workshops will be offered in the winter months.
Call for director nominations CanWest DHI is accepting nomina-tions for directors for Ontario Zones 1and4.Nominationsareopentoalllicensed Ontario milk producers. •Zone 1 (three years to January2018)includesLambton,Middlesex,Elgin,Huron,Perth,KentandEssexcounties. •Zone4(threeyearstoJanuary2018)includes Victoria, Peterborough, Hast-ings, Northumberland, Prince Edward, Lennox and Addington, Frontenac,Renfrew,LanarkandLeedscounties.
Elections will be held at DHI’s an-nualgeneralmeetingonTues.Jan.13,2015.CanWestDHIdelegatesareeli-gible to vote for their zone directors. To obtain nomination forms, contact
AllegraInterisanoat1-800-549-4373,ext. 231. All completed nominationformsmustbereturnedby5p.m.,Fri.Dec.5,2014.
Funding program extended Farm Credit Canada (FCC) has ex-tended its Young Farmer Loan Pro-gram for a third year. The program helps young farmers purchase or im-proveexistingfarmlandandbuildings.
The program is available to qualified producersundertheageof40.Loansofupto$500,000areavailable,andinclude variable lending rates at prime plus0.5percent,specialfixedratesifproducers choose this repayment op-tion, and loan processing fees. TheYoung Farmer Loan Program
hasapprovedmorethan$861millioninloanssinceitslaunchin2012.FCChasincreaseditscommitmentto$1.5billion.
More information is available at www.fcc-fac.ca or by calling the local FCCofficeat1-800-387-3232.
Conference to focus on industry opportunities The fifth annual Canadian Forage and Grassland Conference will discusshow Canadian producers can take advantageofexistingandnewforagemarkets. Closing the Gap: Addressing the competitiveness of forage in the agricultural landscape takes place on Nov.17to19inBromont,Que.
The two-day conference offers at-tendees workshops on several topics, such as forages in the Canadian dairy industry, forages’ effect on milk com-position and human health, and Cana-dian research and utilization in dairy production. The conference also in-cludes dairy farm and processor tours in the Eastern Townships and Sher-brooke region.
For more information, visit www.canadianfga.ca.
Youth award winners announced The2014OntarioDairyYouthAwardwinners have been announced. The awards recognize young people between theagesof25to35whoareactivelyin-volved in a dairy farm operation. Candi-dates must also demonstrate leadership, and take an active role in their commu-nities and breed associations.
Four dairy farmers received an all-expensespaidtriptotheWorldDairyExpoinMadison,Wis., this fall.The2014recipientsare:•DaveStandeaven,westernOntario;•Graham Johnston, west-centralOntario;•PhilipPrinzen,east-centralOntario;•MelanieChisholm,easternOntario.
The award is funded by the Ontar-ioDairyYouthTrustFundandGayLeaFoods.
INDUSTRYROUNDUP
Farm-related workshops Speakers Bureau program offers farmers a chance to learn how to give effective presentations
Tentative Holstein Canada Classification Schedule
Mid-October: Lambton, Alberta–south and centralLate October: Middlesex, Essex and Kent, Elgin, Northumberland, Lennox & Addington, Frontenac, Hastings, Prince Edward, Northern Alberta and Manitoba Early November: PeterboroughMid-November: Oxford, Victoria, Durham, Waterloo, Prince Edward Island, New Brunswick, Nova Scotia, and Newfoundland and Labrador Early December: Perth, Wellington, SaskatchewanMid-December: Northern Ontario, Thunder BayEarly January: Leeds, Dundas, Glengarry, Stormont, Prescott, Niagara, Wentworth, Brant, Hal-dimand, Norfolk, Carleton, Russell, Lower and Central Fraser Valley, Richmond, Delta
Italics indicate mid-round classifications
Royal Agricultural Winter FairDirect Energy CentreToronto, Ont. Nov. 7 to 16www.royalfair.ca
Dairy Farmers of Nova ScotiaFall Regional MeetingsVarious locations Nov. 10 to 13www.dfns.ca or email Jennifer at [email protected] or call (902) 897-4141
Canadian Forage and Grassland Association Conference and Annual General MeetingBromont, Que.Nov. 17-19www.canadianfga.ca
Ontario Forage Council’s Forage Focus 2014St. Albert, Ont. and Shakespeare, Ont. Nov. 25 and 26www.ontarioforagecouncil.com
Building the Foundation VI:Dairy and Veal Healthy Calf ConferenceStratford, Ont. and Maxville, Ont.Dec. 2 and 5 www.calfcare.ca
Dairy Farmers of Ontario Annual General Meeting Jan. 13 to 15, 2015 Fairmont Royal York Toronto, Ont. www.milk.org
CanWest DHI Annual General Meeting (Ontario Region)Jan. 13, 2015, 1pm - 5pm Fairmont Royal York Toronto, Ont.Registration starts at 12 noonwww.canwestdhi.ca
Calendar of events
Reach Your Target Market
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WE DELIVER!To find out how The Milk Producer can deliver for you, please contact our National Marketing Manager,Bill Dimmick.(905) [email protected]
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Quality Dairy Products - for health & performance, water, manure management, crops and more
Ontario Farmers Contact:
Tom Diemand For Penergetic Distributors elsewhere in Canada: 1-888-737-0907 or [email protected]
cell: 519-577-0187 toll-free: 855-595-4117 [email protected]
Dairy Farmers of Canada (DFC) launched a new video cam-paign in August to promote
youth food skills in Ontario. The campaign is part of DFC’s ongo-ing Family Kitchen (FK) program. The program helps parents get their children to eat well at home and complements DFC’s school nutrition programs. Developing the ability to prepare food decreases the depen-dence on prepared foods, which often displaces more nutrient-rich foods, such as milk products.
The new videos feature tips on how
parents get their children cooking, and appear as online advertisements and on FamilyKitchen.ca. DFC is also us-ing social media marketing to promote the website and videos. Two public service announcements were created from the video footage. They feature children talking about why they like cooking and what they gain from it.
DFC has received positive respons-es about the video campaign since its launch. A survey of Family Kitchen website users shows the campaign is reaching its intended audience. Par-ents have viewed the videos on You-
Tube, and there has been a sharp increase in visitors to the Family Kitchen website and so-cial media channels. Nine new reci-pes were added to the Family Kitchen website to drive online traffic. The recipes are a sought after resource for parents who cook with their children.
The campaign will also reach fami-lies by leveraging DFC’s longtime relationship with Ontario teachers. Student agenda bookmarks were distributed to teachers and their stu-dents at DFC nutrition teacher train-ing sessions in September. The book-marks promote the value of involving children in the kitchen and encourage parents to visit FamilyKitchen.ca for resources.
20 | October 2014 | MilkPRODUCER
DFCPROMOTION By François Guignard
At home, with familyDFC launches video campaign to inspire families to cook together
DFC’s Family Kitchen program has new videos featuring how parents get their children cooking.
Farm and Food Care Ontario, along with Dairy Farmers of Canada, Egg Farmers of Ontario
and Dairy Farmers of Ontario, pre-sented the second annual Breakfast on the Farm event in July.
This year’s event was hosted by the Wert family at their dairy farm in Anonmore, Ont. A total 140 volun-teers served about 2,300 visitors an all-Ontario breakfast. Visitors were educated about farming and food, particularly dairy farming, and the
role agriculture plays in the Canadian economy and communities.
Based on the results of 100 pre- and post-surveys, 64 per cent of attendees came with a positive impression of agriculture. This number increased to 85 per cent in the post-surveys. Other results found 94 per cent of attendees would attend a Breakfast on the Farm event again, and 56 per cent would like to know more about farming. The overall experience was rated 4.9 out of five.
Breakfast on the Farm puts farming in spotlight
In the September issue’s Delicious Traditions story, Allison Spurrell did not create the Italian classics recipes featured in the All You Need is Cheese magazine. The recipes were updated Italian classics using 100 per cent Canadian milk cheeses.
Dairy Farmers of Canada repre-sentatives attended Tim Hortons’ 50th anniversary convention to
promote the importance of the dairy in-dustry to the franchise and food service industry, and develop strong partner-ships with Canadian companies.
The convention took place in To-ronto in July. About 3,500 restaurant owners, Tim Hortons’ corporate head office employees, and suppliers attend-ed the event. DFC had an interactive exhibit with Mooonica, the milking cow, to promote Canadian dairy farm-ing. DFC representatives showcased how cream, cheese and other milk products are integrated into Tim Hor-tons’ coffee, beverage and food menus. They also provided information to at-tendees to help dispel myths about Ca-nadian dairy farming practices.
Agropur, Parmalat and Saputo rep-resentatives were also at the conven-tion to present dairy product samples that could be used by Tim Hortons in the future.
“Partnering with a well-established, innovative company like Tim Hor-tons represents a great opportunity for DFC to strengthen the important role the dairy industry plays in supporting local, sustainable practices for all Ca-nadian consumers,” said Wally Smith, DFC president. Marc Caira, Tim Hor-tons president and chief executive of-ficer, David Clanachan, chief operating officer, and consultant Rick Hayward, president of Brendain Incorporated, visited Smith’s farm earlier this year.
MilkPRODUCER | October 2014 | 21
DFC attends Tim Hortons’ convention
Nova Scotia chef Andrew Farrell is the winner of Dairy Farmers of Canada’s
2014 ‘Grate’ Canadian Cheese Cook-off. Farrell competed against chef Dave Bohati and foodies Bal Arneson and Kevin Durkee to create the winning macaroni and cheese recipe—Crispy greens with four cheeses from That Dutchman’s Cheese Farm.
The cook-off was held during the Canadian National Exhibition in Toronto in August. A four-member jury judged the recipes for flavour, texture, creativity and presentation.
“The ‘Grate’ Canadian Cheese Cook-Off is another fantastic way to illustrate the versatility and quality of Canadian cheese and showcase the goodness of dairy products made from 100 per cent Canadian milk,” said DFC president Wally Smith. “During the competition, I had the opportunity to witness four amazing chefs and foodies create their unique mac and cheese dishes using local cheeses. From my seat,
I had no doubt they were all proud ambassadors, and Canadian consumers would definitely enjoy these recipes.”
For more information about the event and the recipes, visit Allyouneedischeese.ca/cookoff.
DFC brings you the latest national marketing and nutrition news with this feature. Learn more about the programs and activities we carry out to get the most from your promotion dollar. We welcome your comments, so write or fax us at: DFC, c/o Communications Co-ordinator, 1801 McGill College Ave., Ste. 700, Montreal, QC H3A 2N4. Fax: (514) 284-0449 or email: [email protected].
Canadian cheese cook-off names its winner
Marc Caira, right, Tim Hortons president and chief executive officer, recently visited the farm of DFC’s president, Wally Smith.
DFC representatives (right)attended Tim Hortons’ 50th anniversary convention. DFC
had an interactive exhibit with Mooonica, the milking cow, to promote Canadian
dairy farming.
Chef Andrew Farrell won Dairy Farmers of Canada’s 2014 ‘Grate’ Canadian Cheese Cook-off with his original ma-caroni and cheese recipe.
Phot
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by P
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COVERSTORY By Amy Reusch Photo by David Barr
Reaching new marketsCanada’s dairy industry adopts new marketing strategies to reflect changing demographics
Canada’s dairy industry has an opportu-nity to increase overall dairy consumption by marketing dairy products to ethnic com-munities, says Dairy Farmers of Canada (DFC) marketing director Caroline Khoury.
DFC conducted its first multicultural initiative in 2012. It promoted ethnic and non-ethnic dairy products through existing DFC brand programs and tar-geted activities, she says.
“DFC wants to promote and support new products to a larger audience that re-flect the tastes and trends of the Canadian market,” says Khoury. “The multicultural communication activities complement brands marketing activities and allow DFC to be more relevant and create a stronger connection with multicultural communities.”
DFC collected data from its 2012-13 campaigns, activities, and market re-search before creating its 2014 mid-term marketing plan. The market research, supplied by research firms and agen-cies, such as IPG Mediabrands and AC Nielsen, looked at usage and attitude, consumption levels, retail and media habits, as well as consumption drivers and barriers, says Khoury. DFC also used Statistics Canada census informa-tion, she adds.
DFC decided to target Chinese Cana-dians and South Asian Canadians since they are Canada’s largest ethnic commu-nities and represent growth opportunities for dairy products, says Khoury.
The research showed dairy product consumption among Chinese Canadi-ans is lower than the general population. They are also most likely to consume ex-clusively ethnic foods compared with oth-er groups, says Khoury. The research also showed Chinese Canadians were unclear about the number of dairy servings they should consume on a regular basis.
On the contrary, South Asian Canadi-ans buy much more milk per person, and consume the same amount of yogurt as the general population, says Khoury. The average annual milk purchase per person among South Asians is 99 litres in Toronto and 104 l in Vancouver, but only 50 l for
the general population. There is still an op-portunity to help South Asians discover the great variety of Canadian cheese, she adds.
“Our research found 95 per cent of South Asian Canadians always include dairy in their diets,” says Khoury. One in two Indian Canadians make their own yogurt and one in three make paneer cheese, she adds.
Both Chinese and South Asians recog-nized the benefits of dairy products, say Khoury. They also access English media regularly, and watch ethnic television channels due to their targeted content.
The research also showed there are op-portunities to educate Chinese Canadians on dairy products’ nutritional value and give them ideas on how to integrate them into their traditional cuisine, says Khoury.
DFC’s 2014 ethnic marketing campaign began with in-store samplings at 22 T&T grocery stores in Toronto, Vancouver, Calgary and Edmonton. T&T stores ca-ter to Canada’s Asian population. Recipe booklets, in Mandarin and English, were distributed in stores, and mailed through a targeted mass mailing in select neighbour-hoods. Chinese-Canadian chef Stephanie Yuen created the recipes in the booklet. Yuen and DFC representatives conducted demonstrations of yogurt dip with crack-ers in Mandarin, Cantonese and English at various T&T locations.
An in-store exit survey found 64 per cent of targeted shoppers recalled the promotion, says Khoury. In Toronto, it was at 71 per cent, and 56 per cent in Vancouver. One-third of shoppers who were aware of the promotion claimed it positively influenced the volume of dairy products they purchased. This translates to 22 per cent of total shoppers who were positively impacted, says Khoury.
DFC also launched a public relations campaign using Yuen as a spokesperson. It featured advertisements appearing in Man-darin and Cantonese print and broadcast media, and in-store samplings. The public relations campaign generated more than 3.9 million media impressions and 31 sto-ries in traditional and Chinese media. Me-dia impressions measure the media cover-
MilkPRODUCER | October 2014 | 23
Canada’s multicultural policy of celebrating diverse customs, languages and cultures has made it a magnet for immigrants from around the world. Newcomers coming to Canada bring their customs and food preferences,
including how often they consume dairy products. For instance, dairy products are an integral part of South Asians’ diets. Alternatively, Chinese consumption of dairy products is lower than the average Canadian population.
Above is an advertisement that was displayed in 22 T&T grocery stores in Canada. The store caters to Canada’s Asian population.
age in a campaign, including number of people who may have seen an article, heard information on the radio or in a podcast, watched a promotion on televi-sion, or read information on a web page or blog.
“DFC is challenged with a lack of available dairy products for Chi-nese consumers, particularly cheese, in stores,” says Khoury. “We need to work closely with retailers and pro-cessors to get products made that these consumers are looking for and offer support to get them sold.”
The second part of DFC’s 2014 cam-paign targets South Asian Canadians. DFC identified an opportunity to pro-mote the many varieties of Canadian cheese to this group, says Khoury. The campaign runs in October, during Di-wali celebrations, with a public rela-tions component, in-store promotions and sampling, and recipe booklet distri-bution that combines Canadian cheeses into traditional South Asian dishes.
DFC worked with Bal Arneson to develop recipes for the booklet. Arne-son has authored several cookbooks on Indian cuisine and stars in her own cooking show called Spice Goddess. It airs on Food Network Canada and Cooking Channel U.S.
“Arneson and Yuen were selected because of their relevant expertise and cultural background,” says Khoury. “They add credibility to the message and can make stronger connections with consumers.”
In addition to DFC consumer mar-keting activities, it strongly supports existing and new ethnic dairy proces-sors and ethnic dairy product market-ers, says Khoury. DFC takes advan-tage of its strong relationships in the retail sector to assist dairy processors
who offer ethnic products in gaining listings throughout Canada, she adds.
Matching production with demand“The ethnic market for dairy products is growing and will continue to grow for the foreseeable future,” says Nissim Avraham, Dairy Farmers of Ontario’s ethnic market specialist. Avraham works with processors and distributors to develop dairy products for ethnic Canadians in Ontario and the western provinces. “Population growth in the last 20 years has come from immigra-tion. It will continue generating the population growth in Canada for the next several years,” he adds.
More and more processors are of-fering dairy products to South Asian and Chinese Canadians, says Avraham. For example, Hamilton-based Salerno Cheese is making paneer cheese, and plans to increase its production capac-ity to satisfy growing demand, he adds.
The Middle Eastern population is another fast growing ethnic popula-tion in Canada, says Avraham. Many processors and retailers are work-ing to satisfy the halal food market by obtaining Halal certification, says Avraham. Halal is a food and drink permissible for Muslims to consume. For food to be certified as Halal, it must be prepared following rules ac-cording to Islamic dietary laws. Major retailers, such as Metro, Loblaws and Costco, carry halal-certified products, including dairy, he says.
“The growth potential is endless and will continue to present opportu-nities for processors in Canada,” says Avraham. “New consumers arriving in Canada will bring growth to the dairy industry.”
Consumption among new CanadiansConsumption of dairy products among visible minorities is the same, according to Ipsos Reid research, says Kathy Perrotta, Ipsos Reid vice-president. Three per cent of South Asian and Chinese Canadians’ daily eating and drinking occurrences are milk, yogurt and cheese, she adds.
Newcomers adopt dairy products at varying rates, says Perrotta. Below are statistics Ipsos Reid collected on the percentage of dairy-consuming Chi-nese and South Asians based on how long they’ve lived in Canada.
Chinese •22percentarenewCanadians,livingin Canada less than 11 years; •34percenthavelivedinCanada11years or more;•44 per cent have lived in Canadatheir whole lives. South Asian • 33percentarenewCanadians,liv-ing in Canada less than 11 years; •26percenthavelivedinCanada11years or more;• 41 per cent have lived in Canadatheir whole lives.
Dairy consumption among South Asians, Chinese and South East Asians is well developed among children aged sixto12years,teens13to17yearsold,andadult18 to34yearsofage, saysPerrotta. However, adults 50 years and older consume the lowest amount of dairy products, she adds. For instance, only 10 per cent of dairy consumption occurs among Chinese consumers aged 50to64.AmongSouthAsians in thesame age group, consumption is only five per cent of the population and sev-en per cent for South East Asians.
24 | October 2014 | MilkPRODUCER
Above are recipes that incorporate milk products into traditional South Asian and Chinese cuisine. The recipes appear in booklets DFC made to market dairy products to these two ethnic communities.
Marketing efforts “In all our marketing efforts, we pro-mote Hans Dairy as a family-run opera-tion. Our philosophy is making authen-tic-tasting products made from 100 per cent natural ingredients, says Sarabjit Hans, Hans Dairy president. The On-tario-based South Asian company was founded in 1997. It’s Ontario’s largest processor specializing in South Asian dairy products. It makes Dahi yogurt, a South Asian style yogurt, Lassi, a yo-gurt-smoothie drink, rice pudding and Markhan, a whipped butter.
Hans Dairy markets its products to ethnic consumers, but also health-con-scious consumers who want products with natural ingredients, says Hans.
The company researches its client base and their media tendencies to shape Hans Dairy’s marketing strategy, she says. “Our customers like to watch television programs from their home countries, so we have commercials on niche channels that provide content to South Asians, as well as Middle Eastern people and Filipinos,” she says.
“Our dairy products have com-monalities and a similar taste to traditional Middle Eastern and Fili-pino dairy products,” she adds. “We leveraged an opportunity to expand our customer base by marketing our products to these ethnic groups.”
Hans Dairy commercials also run on mainstream stations Omni TV and City TV. The City TV commer-cials market the company’s products to non-South Asians since Indian cui-sine is becoming more popular among non-ethnic Canadians, she says. The commercials also highlight the fact Hans Dairy’s products are made with 100 per cent natural ingredients. Hans Dairy also runs ads in newspapers and magazines, such as Desi News and Asian Connection. Both target South Asian readers in the Greater Toronto Area (GTA), adds Hans.
“Currently, there is room for more processors to enter the ethnic dairy product market since demand exceeds supply,” says Avraham. “Competition is increasing and processors will use all their resources to take advantage of growing markets.”
Hans Dairy recently built a new fa-
cility to meet increased demand for its Dahi yogurt, says Avraham. They were the first processor to introduce the yo-gurt to Canada. Since its introduction, several other processors now make the yogurt, including Parmalat, he adds.
In general, processors use television and print advertising to get ahead of the competition, says Avraham. New entrants to the market use social media to reach consumers, especially when an ethnic group is involved in social media, such as the Chinese community, he says.
Many dairy processors attend eth-nic events to offer samples of their products to reach potential customers. Beijing Yogurt recently launched its high-fat yogurt drink at Markham’s Taste of Asia event in June.
Hans Dairy does a lot grassroots marketing through in-store sampling and taste-testing at events that target retailers and consumers, says Hans.
DFO also participates in various eth-nic events in the GTA to promote ethnic dairy products, says Avraham. DFO rep-resentatives regularly attend the end of Ramadan Eid Festival, Diwali Festival of Lights and the Ukrainian Street Festival.
Future growth “Statistics Canada predicts by 2017, 20 per cent of Canada’s population will be-long to a visible minority, says Khoury. “By 2031, all of Canada’s population growth will come from immigration.Two major groups are still expected to be Chinese and South Asians.”
DFC will continue to market dairy products to Chinese and South Asian Canadians in 2015, says Khoury. DFC’s main goal and strategy will remain the same. However, changes will be made according to key learnings from this year’s campaign, she adds. For now, DFC doesn’t plan to add other target groups to the marketing plan, but will continue to monitor the population evo-lution and adapt if needed in the follow-ing years, says Khoury.
Amy Reusch is the assistant editor of the Milk Producer.
MilkPRODUCER | October 2014 | 25
Ontario Forage Council
Forage Focus Conference
CEU Accredited
Call 1-877-892-8663 to register. $40 registration fee includes hot roast beef dinner &
conference proceedings. Visa or MasterCard. Pre-registration is required by Nov 20th.
“Managing Profitable Forages Now and for the Future”
November 25, 2014 St-Albert Community Centre
November 26, 2014 Shakespeare Optimist Hall Speakers
Ev Thomas, Vice President, Agricultural Programs, MinerInstitute Research Education
Joel Bagg, OMAFRA, and Ray Robertson, Ontario Forage Council
This conference is co-sponsored by Ontario Forage Council & Dairy
Farmers of Ontario
Hans Dairy runs advertisements in newspapers and magazines, such as Desi News and Asian Connection.
26 | October 2014 | MilkPRODUCER
Omega-3-enriched foods are growing in popularity among consumers and producers. The
fatty acids are essential for normal growth and function in humans and cows. They also have many health benefits, such as lowering blood cho-lesterol and reducing inflammation. Fish oils are the main source of ome-ga-3s. However, global fish stocks are diminishing and demand is exceeding supply. University of Guelph research-ers are studying novel sources of ome-ga-3s and their integration into milk products and animal feed.
Food science professor Mansel Griffiths is researching whether ome-ga-3 fatty acids, produced by bacte-rial organisms called microbial lipids, could be used as an alternative source.
“Omega-3s are receiving consider-able attention in terms of both hu-man and livestock nutrition,” says Griffiths. “Our goal is to use micro-organisms as novel sources of fatty acids through their incorporation into fermented food products, such as milk and yogurt.”
Eicosapentanoic acid (EPA) and docosahexanoic acid (DHA) provide the most health benefits within this class of omega-3 fatty acids. Most or-ganisms can produce large amounts of EPA, but little or no DHA, says Griffiths.
Griffiths’ research team isolated ge-netic sequences in these micro-organ-isms involved in generating high lev-els of EPA and DHA. Isolating genetic sequences in these micro-organisms is novel in terms of microbial biosyn-thesis, he says. This discovery will make these micro-organisms a viable source of omega-3s that can be used in prospective applications, he adds.
Griffiths and food science research
associate Dr. Mitra Amiri-Jami streamlined the transfer of the iso-lated genetic sequences using con-structed gene-transmitting organisms called vectors. The vectors shuttle the isolated genes into target cells, which paves the way for unassisted EPA and DHA production.
The researchers used E. coli to pro-duce EPA and DHA and transferred the genes into lactic acid bacteria. “E. coli is a useful organism for micro-bial biosynthesis,” says Griffiths. “It’s easy to grow in the lab, and it allows for efficient extraction of fatty acids, leading to larger scale, commercial production of omega-3s,” he adds.
“We believe this to be the first suc-cessful transformation of EPA and DHA biosynthetic gene clusters into lactic acid bacteria,” says Griffiths. “We can now look more closely at expanding existing nutritional and commercial applications.”
For example, Griffiths is exam-ining novel ways of incorporating these biosynthetic genes into probi-otic strains, and providing a source of omega-3-enhanced probiotic cultures for the production of fermented dairy
products, such as yogurt and ferment-ed silage. As these probiotics become part of the normal gut microflora, they may promote EPA and DHA production in humans and animals, he says.
Griffiths believes this research will help the Ontario dairy industry ad-vance the production of functional foods and animal feed. Micro-organ-isms may allow more efficient pro-duction methods since they are a reli-able and relatively inexpensive source of omega-3s, he says.
Future studies will examine the bio-availability of these novel foods by ana-lysing the absorption and activity levels of omega-3s after consumption.
Alexandra Sawatzky is a student writer for the University of Guelph’s office of research. Mansel Griffiths is the direc-tor of the Canadian Research Institute for Food Safety, which funds a signifi-cant portion of this project. Additional funding is provided by Dairy Farmers of Ontario and the Natural Sciences and Engineering Research Council.
RESEARCH By Alexandra Sawatzky
Enriched feed and foodResearchers create a novel source of omega-3 fatty acids from bacterial micro-organisms
Fish oils are the main source of omega-3s for humans. Global fish stocks are diminishing and demand for omega-3s is exceeding supply.
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28 | October 2014 | MilkPRODUCER
Common misconceptions about the impact of price versus volume need to be addressed by dairy industry
Growth opportunities
ISSUESUPDATE By Peter Gould
For years, the dairy industry has debated about the impact of selling some incremental milk for a lower price if the opportunity arose. This has been com-
monly referred to as the “price versus volume” debate. Producer concerns about lower blend returns not cover-
ing cash costs has led to decreased understanding about the impact this would have on the blend price if producers were to sell more milk below the current blend price. Even though most producers would agree selling milk at 60, 70 or 75 cents per litre may be attractive, any price below the blend lowers the total blend, but by how much? The answer: not by much.
This article illustrates the impact of selling some incre-mental milk at prices lower than the current blend return. What’s also important to understand is this describes the worst-case scenario. Producing a small amount of extra milk could result in this milk being sold in the domestic market at full price. The decrease in the blend would only occur if the milk was not needed in the domestic market.
AssumptionsThe calculations in the tables on page 29 are based on an as-sumed blend price of 80 cents per litre. The actual blend will vary for each producer depending on his or her milk compo-sition. The monthly blend varies depending on milk utiliza-tion by class, pooling at the P5 and P10 levels, and market returns from special classes, such as 5(a), (b), (c), and (d). The monthly variation is far greater than the impact of one or two per cent increase in sales at a price below the blend.
The tables are based on the assumption any milk sales at a price below the blend are incremental. They are also based on maintaining the current level of returns and volume sold. Selling an additional one per cent of milk would add volume and increase gross revenue. Increasing production will also decrease the average cost of producing milk, and the impact on net returns per hectolitre would be offset by that factor.
Dairy Farmers of Ontario (DFO) economics staff is us-ing Ontario Dairy Farm Accounting Project data to es-timate the effect on the cost of producing incrementally more within-quota milk. They will share their results at the coming fall regional meetings. The value of securing
quota through a general increase compared with buying it cannot be underestimated.
Impact on blend returnsTable 1 shows what could happen if the market is expanded by one to four per cent based on returns of 40, 50, or 60 cents per litre. A one per cent increase in quota with a return of 60 cents per litre lowers the blend by 0.2 cents per litre or 20 cents per hectolitre. At 40 cents per litre, the compa-rable figures are 0.4 cents per litre or 40 cents per hectolitre. At the right hand of the table, which shows the impact of a four per cent increase in quota, the impact on the blend ranges from 0.8 cents per litre at 60 cents per litre to 1.6 cents per litre at 40 cents per litre or $1.60 per hectolitre.
What may be a realistic return? In August, the Class 5(a) and 5(b) returns were 55 cents per litre. Those returns re-flected prevailing U.S. prices for industrial milk. Earlier in 2014, they were even higher.
Recent world events, such as the Russian food embar-goes, growing milk supplies in the EU, and slowing growth in milk demand in China, have impacted world prices for dairy products.
Editor’s note: This article was supplied based on information to be presented by Peter Gould, Dairy Farmers of Ontario’s general manager, at the fall regional meetings in October.
Dairy Farmers of Ontario strongly believes producing more milk would result in increased milk sales at domestic prices.
MilkPRODUCER | October 2014 | 29
The nice thing about Table 1 is it is symmetrical and linear. You can observe the impact on the blend as it decreases by 0.1 cent per litre for each 10 cent decrease in the price for a one per cent increase in quota. Without doing the cal-culation, you can observe the impact of one per cent growth at 30 cents per litre is the same as a reduction of one cent per litre or 0.795 cents. This is also true when reading the table from left to right. This lets you figure out the impact of a five or six per cent increase in quota.
Impact on gross revenueAs noted in the introduction, these calculations assume the growth isn’t replacing existing markets. If the total within-quota market in Canada is eight billion litres, with revenue at 80 cents per litre of $6.4 billion, then a one per cent increase in quota would increase the market to 80.08 billion litres. The increase in gross revenue would be somewhat less because the incremental revenue would be less than the blend.
Table 2 shows the same information for the impact on gross returns for various quota increase and price com-binations. Looking at the upper left-hand corner, a one per cent increase in quota increases gross revenue by 0.75 per cent at 60 cents per litre.
ConclusionThe tables show a worst-case sce-nario. Hopefully, they demonstrate the fears some producers have about putting more quota in the system are probably misplaced.
The intent is not to add quota for the sake of adding quota. DFO strongly believes producing more milk would result in increased milk sales at domestic prices.
If quota is based on past consump-tion levels, filling quota will only maintain current markets. More milk is needed to grow the market. It is a small risk for a significant potential reward. DFO cannot promise any-thing will change using this approach; it will require a national dialogue.
Peter Gould is Dairy Farmers of Ontario’s general manager.
Phone: 519-485-6202 • Cell: 519-533-7643Email: [email protected] • Website: www.smaci.com
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Table 1. Price versus volume Blend Price on Growth $/l
Growth (%)* 1% 2% 3% 4%0.60 0.798 0.796 0.794 0.7920.50 0.797 0.794 0.791 0.7880.40 0.796 0.792 0.788 0.784
*Starts with an assumed blend of $0.80/litre
Table 2. Increase in gross revenue (%)
Price $/hl/Growth (%) 1% 2% 3% 4% 0.60 0.75 1.50 2.25 3.0 0.50 0.63 1.25 1.88 2.5 0.40 0.50 1.00 1.5 2.0
Table 2 can be used to calculate the impact on gross returns of either a higher quota increase or lower return on incremental volume or both.
Not yet a full year in his role as Dairy Farmers of Ontario’s (DFO) Region 1 board mem-
ber, Peter Van Sleeuwen, a second-generation dairy farmer, is adamant about one goal he’d like to accom-plish while serving on the board—making sure he leaves the industry with supply management intact for the next generation of farmers.
Van Sleeuwen is looking forward to working with the other board mem-bers and earning their respect. Find-ing areas where DFO can improve, while maintaining what is working, will be his focus on the board, he says.
Not one to rest on his laurels, Van Sleeuwen has served on many politi-cal and community organizations and committees for the last 25 years, in-cluding five years as branch manager of the Alexandria Co-op. He has been a member of the Glengarry dairy pro-ducer committee for 20 years, serving several years as chair. He managed farm supply outlets for 10 years. He organized and chaired the Glen-garry Dairy Farm Management Club, where he brought together farmers to discuss various aspects of finan-cial management on dairy farms. He served as chair of the Township of South Glengarry Agricultural Com-mittee, and was a director of AgriEst Co-op. Van Sleeuwen is also a past 4-H member and leader. He was also on the St. Joseph’s parish council.
“I’ve been active in the agricultural community all my life,” he says.
Van Sleeuwen, who graduated from the University of Guelph with a bach-elor of science in agriculture and a mi-nor in agricultural economics, worked in farm supply before starting to farm.
He currently serves on several DFO committees, including communica-tions and government relations, quota, raw milk quality and the DFO advi-sory committee for milk.
Van Sleeuwen’s well-rounded his-tory has helped shaped his beliefs in the supply management system and the benefits it provides to dairy farm-ers. He believes DFO has done a good job of maintaining the dairy industry for consumers and producers, but
adds DFO can’t take advantage of the powers given to it.
Elected to the board in April, Van Sleeuwen is looking forward to serving producers in the former township of Cumberland in the Ottawa-Carleton re-gion, and counties of Glengarry, Prescott, and Russell. He is serving the remainder of Ron Versteeg’s term, until January 2017. Versteeg was board member for Region 1 until he resigned in January.
Van Sleeuwen strongly believes in
Legacy for next generation
30 | October 2014 | MilkPRODUCER
PROCESSORPROFILE By Yvonne DickPRODUCERPROFILE By Sharon Laidlaw
From left, Jonathan Ricard, Joey Major, Peter’s son Andrew, his wife, Shawna, their daughter Emma, Peter’s wife AnneMarie, who is holding grandson Everett, and Peter. Missing from the picture is Andrew and Shawna’s daughter, Brie.
DFO board member Peter Van Sleeuwen wants to help DFO find ways to improve, while maintaining what’s working
Van Sleeuwen’s Farm in Lancaster, Ont.
® The CATTLEHEAD LOGO and CYSTORELIN® are registered trademarks of Merial Limited. © 2014 Merial Canada Inc. All rights reserved. CYS-13-6751-AD(E) MER-2175
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staying connected with grassroots producers and ensuring they have a voice at the board table.
“It is our duty as board members, and DFO’s duty, to make sure we are transferring the proper market signals to producers. We need to keep them informed of what’s happening so they can respond in good time,” he says.
The biggest challenge facing the in-dustry today is lack of cohesiveness at the national level, he adds.
“We cannot seem to get a gover-nance structure in place nationally,” he says. “We can’t agree on how to govern ourselves.”
If the dairy industry can’t find con-sensus on a governance model, other outside threats, such as trade deals and loss of market share from imported in-gredients displacing milk, will have a greater effect on the industry, he adds.
“Milk protein isolates are coming in to the country tariff-free, and un-less we respond by pricing our prod-uct competitively our markets will
continue to shrink,” he says.Van Sleeuwen believes this issue is
even more important than current trade deals, but also says the industry has taken many positive steps this past year to address stagnant growth. For instance, ongoing work to modernize the dairy industry by way of a new market environment for milk, which includes a comprehensive ingredient strategy, is moving forward, he says.
All about familyVan Sleeuwen started Mindy Farms Inc. in Lancaster, Ont. in 1985 with 50 cows on 220 acres of land. Today, he milks 130 cows and owns 900 acres of land. His father and mother moved to Canada in 1948, bought a farm in 1956, and farmed in Wil-liamstown, Ont.
Van Sleeuwen and his wife of 36 years, AnneMarie, have four children and eight grandchildren. Their oldest daughter, Mary, 36, is a biologist with the Ministry of Natural Resources. She is married to Adam and they have two children. Brenda, 33, a biologist with the Nature Conservancy of Can-ada, is married to Jeff. They also have two children. Peter and AnneMarie’s youngest daughter, Karen, 31, is a sup-ply teacher. She and her husband, Kyle, operate a seed dealership in Finch, Ont. They have one child. Andrew, Van Sleeuwen’s son, works full-time on the farm. Andrew and his wife, Shawna, have three children.
Mindy Farms Inc. is situated on predominantly flat, silt loam soil in a popular farming area. It features a freestall, double-12 parallel parlour, built in 1998. The Van Sleeuwens milk twice daily. They keep a closed herd to enforce biosecurity measures on the farm.
The family is currently in the midst of a large barn renovation. They’re adding another 96-foot by 264 ft. to the exist-ing barn. “Our existing facilities are over capacity,” says Van Sleeuwen.
The Van Sleeuwens grow all their own feed, except supplement. They plant 120 acres of forage, 390 acres of corn and another 390 acres of soy-beans, of which they cash crop about
640 acres. They feed their herd a total mixed ration once daily. It consists of corn silage, haylage, chopped hay, high moisture corn and a supplement. The Van Sleeuwens ship DHA-en-hanced milk.
AnneMarie takes care of morn-ing milkings and two night milkings, says Van Sleeuwen. She also looks after most of the spring cultivating, fall tillage and chops all the haylage and corn silage. Andrew is in charge of herd management, breeding, calf rearing, and equipment maintenance. He also spreads most of the manure and is the combine operator.
The family employs two full-time staff. Joey Major does most of the feeding, and helps with chores and wherever else he’s needed, says Van Sleeuwen. Jonathan Ricard, who was hired after Van Sleeuwen was elected to the board, milks five nights a week, plus two nights every second week-end and also helps where needed.
Shawna works part-time on the farm. The family also has “a reliable equipment operator that plants all corn and helps with haylage and corn silage harvest,” says Van Sleeuwen.
“I take care of the office work and bookkeeping, and help Andrew or-ganize what has to be done. I gener-ally oversee the entire operation, and manage crop production, such as spraying. I also help with breeding, hoof trimming and manage the barn addition construction project.
“AnneMarie and I are in a transition where we are aiming to take a lesser role and leave the opportunity for the next generation,” says Van Sleeuwen. “We have a good plan to transition the management and ownership of the farm to our son, Andrew.”
Van Sleeuwen has been training his son to take over the dairy operation for the past five years. “I now have the time to commit to the organiza-tion (DFO) knowing that my son is fully capable of running the farm,” he says.
Sharon Laidlaw is editor of The Milk Producer.www.farmrealestate.com
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Keynote Speakers:
Rearing Calves Efficiently to Ensure Maximum Performance at Adulthood and Dry Cow Management & the Effect on Calf Health Dr. Alex Bach, IRTA - Department of Ruminant Production, Spain Opportunities & Challenges of Automated Feeding Systems for Pre-Weaned Dairy Calves Dr. Bob James, Virginia Tech, USA Animal Welfare from Farm to Fork to Corp Dr. Jennifer Walker, Dean Foods, USA How to Raise Calves Successfully on Automatic Feeders Jan Ziemerink, Grober Nutrition & Förster-Technik Understanding Calf Markets: What are the Trends? Kendra Keels, Ontario Veal Association
For more information visit www.calfcare.ca or to register contact the OVA at 519-824-2942
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Tuesday, December 2nd, 2014 Arden Park Hotel, Stratford, ON.
Northern, ON. Locations (remote conference)
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DFO QUILTING CONTEST
As part of its 50th anniversary celebrations, Dairy
Farmers of Ontario is sponsoring a quilting contest
that will provide an opportunity to showcase your
creative skills.
Entries will be judged in three categories:
1. Wall hanging, featuring a dairy related theme (perimeter maximum 160” minimum 96”). Winning quilter will receive $250, second prize is $150 and third prize is $100. 2. QuiltBlockofastylized50thAnniversarylogo(12”by12”withanunfinishededgeandwith the diameter of the logo itself being no more than 8”). The winning block will be awarded $200 with the second prize of $100 and third prize of $50. 3. Wearable Art, featuring a dairy related theme. A $100 prize will be awarded to the winning entry and $50 to the runner-up.
Please visit www.milk.org for complete rules and entry form or phone Dairy Farmers of Ontario office at 905-821-8970.
Editor’s note: This is the second in a series of articles about Dairy Farmers of Canada’s proAction initiative.
Treating cows well and providing them with proper care is vitally important in the dairy industry.
Healthy, comfortable cows ensure a productive and profitable farm.
The objective of the animal care component of proAction is to verify and demonstrate to stakeholders and consumers the dairy industry is com-pliant with the Code of Practice for the Care and Handling of Dairy Cat-tle. The code was developed by the National Animal Farm Care Council and industry stakeholders, and based on animal welfare research.
The national proAction animal care technical committee has devel-oped a draft program to test the code on various types and sizes of farms across Canada. The purpose of the program is to collect constructive criticism from producers and stake-holders through pilot assessments or mock validations. The technical com-mittee will evaluate the feedback and make improvements to the program where required and feasible, once the pilot assessments are completed.
At least 20 participating Ontario producers will receive training on the draft program in advance of the mock validations. These producers will have time to implement the draft program on their farms after the training. This includes writing standard operating procedures (SOPs), corrective action plans, completing required records, and training people responsible for the program on their farms.
Validators (field services represen-tatives (FSRs) in Ontario) will then visit the farms to assess the program and collect feedback. Producers are encouraged to get their veterinarians to participate and provide feedback.
The pilot assessments are an excel-lent tool for producers to provide in-
put and contribute to the program’s development. By participating, pro-ducers will have the opportunity to experience the program, understand the requirements and know which areas they have to improve on their farms. The outcome of the pilot as-sessments will not have any conse-quences for producers.
Below are examples of requirements in the code that will be assessed:
Housing •Adequate bedding must be pro-vided for all cows on your farm. Bare concrete or hard rubber mats are not acceptable; •Bulls must be able to move com-fortably and safely; •Adequatemanuremanagementmustbe provided to ensure cleanliness of flanks, sides and udders of the lactating herd. This will be evaluated through a cleanliness score;•Calvingareamustbecleananddryto minimize the risk of disease trans-fer to calves. Ideally, the calving area is separate from the sick pen;•Electric trainers must not exceed2,500 volts, and be located over the chine when the cow is standing with hind feet near the gutter curb.
Feed and water•Newborncalvesmustbefedatleastfour litres of good quality colostrum within 12 hours of birth, with the first meal as soon as possible and no more than six hours after birth. Colostrum volume must be increased during cold stress. This is to be included in your SOPs;•Heifers and lactating cows must
Proving compliance
34 | October 2014 | MilkPRODUCER
PROCESSORPROFILE By Yvonne DickPROACTION By Maria Leal
Animal care program shows consumers, stakeholders how farmers care for their animals
The Code of Practice for the Care and Handling of Dairy Cattle states good quality water must be provided to cows at all times. This includes cleaning the cows’ water bowls or troughs regularly.
MilkPRODUCER | October 2014 | 35
receive an adequate ration. For the lactating herd, this will be assessed through body condition scoring (BCS); •Goodqualitywatermustbeprovid-edatalltimes.Thisincludescleaningthe water bowls or troughs regularly.
Animal health and biosecurity•Animals must be properly re-strained and pain control providedfordehorningandcastration.ThisistobedocumentedinyourSOPs;•Promptmedicalcareoreuthanasiamustbeprovidedforanimalsthataresick,injured,inpainorsuffering;•When euthanasia is required, itmust be done promptly and by anacceptablemethod. Confirmation ofdeathmustbeconductedalwaysbe-foremovingtheanimal;•At least once per year, producersmust assess the following animal-based measures on a sample of the
herd and keep records: hock, kneeandneckinjuries,BCSandlameness.InOntario,FSRswillperformtheas-sessments once every two years forofficialpurposes;•Producers must document correc-tive actions taken for injured, lameand thin cows (BCS≤2);•Taildockingisnotpermittedunlessmedicallynecessary.Medicalrationalefordockedtailsmustbedocumented.
Handling and shipping animals•Proper handling techniques mustbe used. The use of electric prodsmustbeminimized;•Producersmustdocumentandcom-municateaSOPforshippinganimals.IncludedinthisSOPisananimalas-sessmentpriortoloadingacowtoen-sureitisfitfortransport,feedandwa-terrequirementspriortoloading,anduse of adequate loading techniques;
•A documented corrective actionplan(CAP)fordownedanimalsisre-quired.ThisCAPmust includeclearinstructionsandprocedurestofollow,includingusingof specializedequip-ment.
Maria Leal is Dairy Farmers of Ontario’s assurance programs and field services manager.
Correction In the September proAction article it stated there are five modules in the proAction program. Milk Quality is the sixth module. It includes the acceptable level of somatic cell counts, which were lowered to 400,000.
Many local, regional and na-tional challenges face Canadi-an dairy producers on a daily
basis. Attention is divided among many initiatives, including Dairy Farmers of Canada’s proAction initiative.
One of the key components of proAction is biosecurity. This term is used broadly in the dairy industry to encompass the protection of peo-ple, animals and their environment against all forms of biological threat, including disease.
Biosecurity for dairy herds includes at least four distinct, but not necessar-ily mutually exclusive, components. It includes minimizing the:a) incursion of foreign animal diseas-es (FAD) into the country (e.g. foot and mouth disease); b) spread of endemic diseases among herds and regions within the country (e.g. digital dermatitis); c) spread of endemic diseases among individuals and management groups within a particular herd (e.g. Johne’s disease); d) transmission of zoonotic agents from animals to the people who work with the animals and consume their products (e.g. E. coli O157) (Kelton, 2011).
Among the group of dairy cattle diseases that do not fit well into any of the preceding four groups are emerg-ing diseases that may be endemic or at least more frequently found in neighbouring jurisdictions, not listed as named FAD’s by the Canadian Food Inspection Agency (CFIA), and likely to be found more frequently in
Canada in the coming months and years due to factors such as climate change. These include Anaplasmo-sis, Salmonella dublin, Q-fever and mastitis caused by Prototheca. The purpose of this article is to introduce Canadian dairy producers to these four emerging diseases so they can be considered for inclusion in farm bios-ecurity planning.
AnaplasmosisAnaplasmosis is a bacterial disease caused by Anaplasma marginale, which can affect cattle, bison, elk, deer, sheep and goats, although only cattle commonly show signs of infec-tion. Anaplasmosis is endemic in the United States and has been found in-creasingly in Canada.
It is currently a reportable disease in Canada under the Health of Ani-mals Act. All suspected cases must be reported to the CFIA and if con-firmed, the infected animals must be removed, and exposed animals tested. Owners of destroyed animals would then be eligible for compensa-tion. On April 1, 2014, Anaplasmosis was removed from the list of report-able diseases based on the expecta-tion the disease will continue to enter Canada from the United States, and eradication in Canada may no lon-ger be feasible or economically justi-fied. Details about the Anaplasmosis program adjustment can be found on the CFIA website (http://www.inspection.gc.ca/animals/terrestrial-animals/diseases/reportable/anaplas-mosis/2013-02-24/eng/1361763159979/1361763263785).
Anaplasmosis is commonly referred to as a tick-borne disease since ticks are the most common biological vector for this disease. As the ticks move further north in response to climate change, the disease will likely become endemic in Canada. The bacterium invades and multiplies in red blood cells. It can also be spread by blood-contaminated needles, hoof knives or dehorning in-struments, and by biting insects, such as horseflies. As infection gets estab-lished, red blood cells are destroyed. This causes the animal to become ane-mic, the most common and perhaps most important clinical sign. Infected animals may also have a fever, be off feed, and become weak, depressed and dehydrated. Calves seldom show illness signs when they become infected, but can be important carriers of the disease, while older cattle will become sick, and up to 50 per cent may die.
36 | October 2014 | MilkPRODUCER
APPLIEDSCIENCE By David F. Kelton
Buyer bewareEmerging diseases could one day make their way to Canadian dairy farms
Salmonella dublin, a cattle host-adapted strain causing Salmonellosis, produces a respiratory illness in calves one week to six months of age, and can cause fever, diarrhea and abortions in older animals.
This story first appeared in the Strate-gies to Optimize Performance booklet, published by the 2014 Western Canadian Dairy Seminar organizers.
Dairy producers should be aware Anaplasmosis may soon appear in Canadian dairy herds and should consult their herd veterinarian if they have animals showing any of the signs described above. In keep-ing with good biosecurity practice, always ask about the disease history of the animal(s), cows or young stock, you purchase and the herd of origin. More specifically, ask if the herd has had any animals diagnosed with Ana-plasmosis.
Salmonella dublinSalmonellosis is a common disor-der of the gastrointestinal tract of many species of animals and humans. There are many strains of Salmonella, and the illness associated with each strain varies. While Salmonellosis is less frequently diagnosed in cattle than in some other farmed animals, there is a cattle host-adapted strain of the bacterium, called Salmonella dublin. This bacterium produces a respiratory illness in calves one week to six months of age, and can cause fever, diarrhea and abortions in older animals. Infected carrier animals that do not show disease signs can main-tain the infection in the herd by shed-ding the organism in their feces and milk when stressed. Introduction of infected carriers into a herd without previous exposure could result in a significant herd disease outbreak. Multi-drug resistant Salmonella dub-lin has emerged as a concern in the northeastern United States, and has been identified as an emerging threat in eastern Canada.
Dairy herd owners should be alert for unusual illness signs, such as pneumonia in cows or calves, with large numbers of sick animals and some deaths. As always, consult your herd vet and consider Salmonella can also infect people. This is another dis-ease that should be included in a herd biosecurity plan, especially in the context of introducing new animals (cows or calves) to the herd. Dairy producers should consult the dairy biosecurity standard (http://www.inspection.gc.ca/animals/terrestrial-animals/biosecurity/standards-and-
principles/dairy-farms/eng/1359657658068/1359658301822) for guid-ance about best management prac-tices for animal introductions. Herds that have identified Salmonella dublin among their animals should employ appropriate within-herd biosecurity practices to prevent transmission to susceptible animals, especially new-born calves.
Q-feverQ-fever is a zoonotic disease found worldwide. It is caused by the bac-terium Coxiella burnetii and can in-fect most ruminant species, including cattle, sheep and goats. The disease is economically important and is most commonly reported in small rumi-nants as causing abortion, infertility, metritis and even chronic mastitis. Human outbreaks in the Netherlands since 2007 have brought the disease to the forefront of zoonotic diseases targeted for control in Europe. Stud-ies have focused on people working with sheep, goats and cattle, and have concluded sporadic abortions on goat farms were the primary source of hu-man infection (van der Hoek, 2010).
North American studies have fo-cussed on sheep and goats, but there is little doubt C. burnetii is looming as a concern for the dairy industry.
While the direct economic impact of the disease on dairy herds might not be large, the indirect impact of con-sumer concerns over milk safety may stimulate action by dairy produc-ers similar to that taken to control Johne’s disease over the last five years.
Prototheca mastitisPrototheca are species of algae that cause incurable acute or chronic mas-titis in a very small number of dairy cows. These algae are commonly found in the farm environment and usually infect the mammary gland, in some cases producing a chronic unresponsive mastitis similar to that caused by Staphylococcus aureus. Unsanitary or repeated intra-mam-mary infusions may be important risk factors for infection (Pieper, 2012). Prototheca mastitis is not new, but is now more frequently recognized as a cause of bovine mastitis. The addition of Prototheca to the CanWest DHI Mastitis PCR test will undoubtedly raise this pathogen’s profile. In cows with a chronically elevated somatic cell count and poor response to intra-mammary antibiotic treatment, this cause of mastitis should be consid-ered. Given that treatment is ineffec-tive, culling of the cow or quarter is the most likely course of action.
David F. Kelton, department of popula-tion medicine, Ontario Veterinary College, University of Guelph. References: Kelton D.F. 2011. What’s mine is yours – per-spectives on biosecurity for Canadian dairy farms. In: Western Canadian Dairy Seminar: Advances in Dairy Technology. Red Deer, Alberta. Vol 23 p 343-348. Pieper, L., A. Godkin, U. Roesler, A. Pol-leichtner, D. Slavic, K.E. Leslie and D.F. Kelton. 2012. Herd characteristics and cow-level factors associated with Proto-theca mastitis on dairy farms in Ontario, Canada. J. Dairy Sci. 95:5635-5644. Van der Hoek, W., F. Dijkstra, B. Schimmer, P.M. Schneeberger, P. Vellema, C. Wijk-mans, R. ter Schegget, V. Hackert and Y. van Duynhoven. 2010. Q fever in the Netherlands: an update on the epidemiol-ogy and control measures. Euro. Surveil-lance. 15:11-14.
Take-home messages• Dairy farm biosecurity programs should include measures to keep out potentially emerging diseases, including Anaplasmosis, Salmonella dublin, Q-Fever and Prototheca mastitis;• Dairy farmers should understand what cattle infected with these diseases might look like, so they can recognize these diseases and, if possible, keep from introducing them into their herds;• The single most important component of an effective biosecurity program is buyer beware. Know what you are buying and from whom you are buying. Ask about disease occurrence and disease testing in animals to be purchased AND the herd of origin.
MilkPRODUCER | October 2014 | 37
High-producing cows can be a challenge to dry off. They are still producing lots of milk,
and show little signs of slowing down. These cows have also been milking for 305 days, which traditionally re-quires a 60-day dry-off period. How-ever, is a 60-day dry-off period neces-sary? Do cows need any dry period at all? In a recent Canadian Journal of Animal Science article, researchers D. E. Santschi and D. M. Lefebvre at-tempted to answer these questions us-ing current research.
The 60-day dry-off period recommen-dation derived from previous research that considered optimum milk produc-tion. Recently, as cow production has in-creased per lactation and per day, more research has emerged examining the impact of reducing the dry period to 35 days or less. Certain factors have been taken into account, including the impact on metabolic disorders, reproduction, udder health, and culling rate.
Traditionally, cows are dried off 60 days before calving. They are switched to a dry cow ration, which is lower in energy and higher in for-age. Three weeks before calving, the cows go on a close-up ration as they enter the transition period. This pre-calving diet prepares the rumen for
the increased demands of milk pro-duction once the cow calves.
With a short dry period, the cows are switched from the milking ration to the pre-calving diet for the shortened 35-day dry-cow period, until they calve.
Milk productionDoes a shorter dry period impact the next lactation for production? Previ-ous research showed an up to 20 per cent decrease in milk production af-ter a reduced dry period. However, a recent Quebec study examined 850 cows from 13 herds. No reduction in production appeared. Milk compo-nents at the end of lactation tended to be higher on a percentage basis.
The Santschi et al study found re-spective fat and total protein concen-trations in late lactation were 4.4 per cent and 3.8 per cent. Recent studies show cows at the end of a 305-day lac-tation and into the extra 25 days in a 35-day dry period still produced 17 to 24 kilograms of milk per day. A gain of more than 500 kg of milk components per lactation is achieved by reducing the dry period from 60 to 35 days.
Several studies show the percent-age of milk protein is often higher in the next lactation after a short dry period. This may be due to a more balanced diet during the dry period.
The rumen experiences less change in a short dry period, without the standard dry cow ration of 40 days or more. A shorter dry period also re-sults in fewer incidences of ketosis. In the study by Santschi et al, cows with less than the 28-day dry period expe-rienced less ketosis compared with cows that had a longer dry period as shown in Table 2.
What about the udder?Traditional thinking suggests the mammary glands need time to renew before the start of the next lactation. However, further studies show a 25-day minimum rest period appears to be sufficient for the udder to repair and rejuvenate itself. A study by Bernier-Dodier et al. (2011) revealed the mammary cells rejuvenated at the same pace whether there was a 60-day dry period or a 35-day dry period. While the first few days of a dry period are a critical time for ud-der and teat infections, data show the somatic cell counts in the next lacta-tion of cows with a shorter dry period were not higher than cows that had longer dry periods.
Since cows could still be producing at a relatively high level in late lacta-tion, the National Mastitis Council recommends producers lower their
RUMINATIONS By Barry Potter
Dry-off conundrum
Ruminations is prepared by Ontario Ministry of Agriculture, Food and Rural Affairs livestock technology specialists to provide information you can use on your farm.
New research suggests a shorter
dry period may result
in healthier, happier cows
38 | October 2014 | MilkPRODUCER
Studies have shown a 25-day minimum rest period appears to be sufficient for the udder to repair and rejuvenate itself.
cows’ milk production before dry off by changing feeding patterns or envi-ronmental influences. Reducing the energy in a cow’s diet can help lower its milk production.
Another important consideration with short dry periods is monitoring antibiotic residues. If cows calve ear-ly, they may still have residues from traditional dry-off therapies.
Dry matter intakeThe fact only one ration is fed through-out the dry period is one of the guid-ing principles of a short dry period. It takes a while for cows to adjust to ration changes. With just one ration being fed, farms have actually experi-enced dry matter intakes (DMI) rising after using a short dry period. Some studies have shown DMIs rise by more than three kg per day, and cows ex-perience increased volatile fatty acid production in their rumens.
Reproduction impactSince cows are eating more, with reduced ketosis risk and improved rumens, they may likely increase their pregnancy rate through short dry period manage-ment. Santschi et al reviewed several studies showing a decrease to first ovulation, increased first service con-ception rate and a decrease in days open. However, their study of 850 cows did not show any significant impact on reproduction.
Should we eliminate the dry period?Most studies examining not giving cows any rest and continuously milking in-stead showed a subsequent decrease per lactation of 16 to 20 per cent. Cows don’t produce colostrum, and you can’t use antibiotic dry-off treatment. On the posi-tive side of a no-dry period concept you use less labour, have fewer rations to worry
about, have easier management, use less antibiotics, and have better energy-bal-anced cows. However, the production loss outweighs these positive factors.
What is the optimum dry period?During the study by Santschi et al, anything less than a 28-day dry-off period resulted in reduced milk pro-duction and increases in retained pla-centas. Anything more than 42 days caused problems with rations, and negatively affected cows experienc-ing changes. Cows need three to four weeks to adapt to new ration changes. Feeding a traditional dry ration and then a close-up ration for too short of a time period can upset a cow’s diges-tion. The study concluded a 29-day dry period was optimal. Aiming for a 35-day dry period would account for early calvings.
Producers may wish to target indi-vidual high-producing cows, rather
than employ a blanket system of short dry periods. You need to ensure you are balancing the energy in your cows’ ration during the dry period. You should also work with a nutritionist.
For some farms, a shorter dry period may provide an economic return. Be careful of over-stressing your cows and causing them burn out. You can ensure the health and welfare of your cows by using a managed approach.
Barry Potter is the agriculture develop-ment advisor for the Ontario Ministry of Agriculture, Food and Rural Affairs. Literature cited: Santschi, D. E. and Lefebvre, D. M. 2014. Review: Practical concepts on short dry period manage-ment. Can. J. Anim. Sci. 94: 381390.Bernier-Dodier, P, Girard, C.L., Talbot, B.g., and Lacasse, P. 2011. Effect of dry period management on mammary gland function and its endocrine regulation in dairy cows. J.Dairy Sci. 94:4922-4936.
MilkPRODUCER | October 2014 | 39
Table 1: Effects of length of dry period
Adapted from Sanstchi et al, 2011
Table 2: Milk yields and disease incidences according to actual dry period (DP) length within the 35-d dry period management group
Adapted from Sanstchi et al, 2011
40 | October 2014 | MilkPRODUCER
Strong growth in butter con-sumption, as well as increases in butterfat sales in cream and
yogurt, has led to butterfat require-ments jumping by three per cent in July, compared with the same period last year, says Kristin Benke, Dairy Farmers of Ontario economist.
Strong growth has also occurred in special classes. However, this was offset by a large decrease in butterfat demand for ice cream and frozen yo-
gurt, as well as decreases in fresh and specialty cheeses.
Industrial requirements are expect-ed to continue to experience strong growth to the end of 2014, says Ben-ke. However, demand should start to slow in the first half of 2015.
Solids non-fat requirements are up 0.1 per cent in July, compared with the same period last year. This is due to increases in demand in butter and powders and special classes. Howev-
er, the growth was offset by decreases in fluid milk and specialty cheese, as well as some decreases in yogurt and ice cream.
Butter comes out on topAC Nielsen sales figures continue to show strong increases in butter. How-ever, sales in some of the other indus-trial products, especially cheese, have slowed. Fluid milk sales continue to decrease. This has been offset by in-
MARKETS
Butterfat requirements edge up
Sept
201
3
Oct
201
3N
ov 2
013
Dec
201
3
Jan
2014
Feb
2014
Mar
ch 2
014
Apr
2014
May
201
4Ju
ne 2
014
July
201
4Au
g 20
14
70
72
74
76
78
80
Sept
201
3O
ct 2
013
Nov
201
3D
ec 2
013
Jan
2014
Feb
2014
Mar
201
4
Apr
2014
May
201
4
June
201
4Ju
ly 2
014
Aug
2014
2.15
2.2
2.25
2.3
2.35
2.4
2.45
P5 and Western Milk Pool blend prices*The graph below shows the 12-month blend price for the P5 provinces and the Western Milk Pool (WMP).
*There is a two-month lag reporting these figures.
Ble
nd p
rice
in $
/hL
P5 blend priceWMP blend price
WMP $80.08
P5 $78.17
SNF-
BF
Ratio
Ontario’s SNF-BF ratio Target SNF-BF ratio
2.276
Solids non-fat to butterfat (SNF-BF) ratioThis graph shows Ontario’s SNF-BF ratio for the last 12 months in relation to Ontario’s target SNF-BF ratio of 2.2840.
MilkPRODUCER | October 2014 | 41
creasing cream sales in the fluid market. Butter sales were up 4.5 per cent for
the 12-month period ending July 2014, compared with the previous 12-month period. Ice cream sales have continued to decline, with sales down 3.3 per cent over the same period. Fluid milk sales continue to decrease, dropping by 1.5 per cent. This has been consis-tent throughout most of 2014. On the contrary, fluid cream sales were up 2.8 per cent. However, cream sales have been quite volatile, and it is difficult to predict if this trend will continue, says Benke.
Butter stocks lower, for nowAs of July 2014, the Canadian Dairy Commission (CDC) butter stocks were 10,359 tonnes and processor butter stocks were 6,880 tonnes. These levels are lower than the normal CDC stock levels for this time of year, which are usually around 12,000 tonnes for CDC stocks, and around 6,000 tonnes for processor stocks.
The lower stock levels will need to be built up to ensure a sufficient buffer in the system over the coming months, notes Benke. Current market trends suggest continued growth in the com-ing months. Total Canadian butterfat requirements are forecast to increase by 1.8 per cent by January 2015, says Ben-ke. A P5 quota committee meeting was scheduled to take place in early Octo-ber 2014 to consider a producer quota increase as a result of these trends. Se
pt 2
013
Oct
201
3N
ov 2
013
Dec
201
3Ja
n 20
14
Feb
2014
Mar
201
4
April
201
4M
ay 2
014
June
201
4Ju
ly 2
014
Aug
2014
$14
$16
$18
$20
$22
$24
$26
$28
This graph tracks U.S. Class III prices, widely used to show trends. Actual pric-es paid to producers vary by state.
The August 2014 Class III Price, $22.25 US per hundredweight, is equivalent to $55.10 Cdn per hectolitre. This equivalent is based on the exchange rate of $1 US = $1.09092 Cdn, the exchange rate when the USDA announced the Class III Price.
The Class III Price is in $ US per hundredweight at 3.5 per cent butterfat. One hundredweight equals 0.44 hectolitres. Canadian Class 5a and Class 5b prices track U.S. prices set by the U.S. Department of Agriculture.
Source: USDA
U.S. Class Prices
Monthly quota prices ($/kg)September pricesProvince
British ColumbiaAlberta SaskatchewanManitobaOntario Quebec New BrunswickPrince EdwardIslandNova Scotia
Price/kg
$43,500$36,300$30,500$29,900$25,000$25,000
CANCELLEDNo clearing price
establishedCANCELLED
* Newfoundland does not operate a monthly quota exchange. Quota is traded between producers.
** $25,000 price cap in effect in PE.I., N.B., N.S., Ont. and Que.
Amount wanted/kg
862.87306.0722.00 108.22
10,607.9112,298.40
Amount For sale/kg
349.51193.2734.13135.33325.64473.90
Amount purchased/kg
349.51146.6910.0090.22325.47478.40
42 | October 2014 | MilkPRODUCER
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1(a) 1(b) 2(a) 2(b) 3(a) 3(b) 3(c) 3(d) 4 5(a) 5(b) 5(c) 5(d)/4(m)
12.7
7%
27.7
6%
13.6
1%
5.79
%
1.85
%
18.0
0%13
.89%
13.1
6%14
.26%
11.4
0%4.
79%
5.19
%
10.4
0%
% Butterfat % Solids Non−Fat
2.61
%
2.36
% 6.64
%
7.10
%7.
24%
2.19
%2.
79%
2.33
%
2.80
%2.
62%
3.33
%3.
33%
1.08
%
Class 1a Homo, 2%, 1%, skim, chocolate milk flavoured milks, buttermilkClass 1b Fluid creamsClass 2a Yogurt, yogurt beverages, Kefir and LassiClass 2b Ice cream, sour cream, frozen yogurtClass 3a Fresh cheese, specialty cheeseClass 3b Cheddar cheeseClass 3c All types of Mozzarella except when declared in 3dClass 3d Mozzarella used strictly on fresh pizzas by establishments registered with the CDC
Class 4a Butter and powdersClass 4b Condensed and evaporated milk for retail saleClass 4c New productsClass 4d Inventory, animal feedClass 4m Domestic surplusClass 5a Cheese for further processingClass 5b Non-cheese products for further processingClass 5c Confectionery productsClass 5d Planned exports(Class 4m is grouped with 5d)
P5 utilization by class*For July 2014 (kg of butterfat/kg of solids non-fat)
Sept
201
3
Oct
201
3
Nov
201
3
Dec
201
3
Jan
2014
Feb
2014
Mar
ch 2
014
April
201
4
May
201
4
June
201
4
July
201
4
Aug
2014
$75
$80
$85
$90
Milk marketings: During the month of August total DFO milk market-ings were 1.1 per cent higher than the corresponding month a year ago. Total DFO milk marketings for the 12-month period July 2013 to
August 2014 was 1.6 per cent lower compared with the same period a year earlier. 3,912 producers sold milk to DFO in August compared with 3,990 a year earlier.
Ontario deductionsFor August 2014 Within Over- quota quota *per hL *per hLAverage gross $80.062 $0.000DFO Administration $0.615 $0.615CQM Administration $0.020 $0.020DFO Research $0.050 $0.050Canwest DHI $0.060 $0.060Transportation $2.650 $2.650Market Expansion $1.500 $1.500 Total Deductions $4.895 $4.895Average total net $75.167 $-4.895*These kg per hL equivalents are based on Ontario’s August 2014 average com-position of 3.98 butterfat, 3.28 protein and 5.77 other solids, rounded to the nearest cent.
The actual transportation rate for August 2014 was $2.65 per hL.
Producer prices for August 2014 Butterfat Protein Other Solids Return Return per kg per kg per kg per kg/BF *per hLWithin-quota $9.95 $9.34 $1.75 $20.14 $80.06Overquota $0.00 $0.00 $0.00 $0.00 $0.00
Ontario monthly producer blend price
Net after DFO deductions. Per hL based on monthly provincial kg-per-hL composition.
$80.06
Ontario farm owners and manag-ers can improve their business
management skills this winter with the Advanced Farm Management Program (AFMP). It starts in late November at five locations across the province.
The program is in its third year, and is offered by the Agricultural Manage-ment Institute, in partnership with the Ontario Soil and Crop Improve-ment Association and Synthesis Agri-Food Network. It is being offered in Ridgetown, London, Orangeville, Ancaster and Winchester.
The program consists of five inten-sive one-day training sessions over a four-month period. For the 2014-15 class, the sessions are scheduled to run from November to February.
Registration is now open. The dead-line to apply is Oct. 31, 2014. The AFMP tuition is $1,950 per person. Farmers may be eligible for a cost-share rebate of 50 per cent of the tuition through the Growing Forward 2 Capacity Build-ing program. Full payment of tuition is required by Oct. 31. Visit www.ontari-osoilcrop.org for more details.
Application forms can be down-loaded at www.advancedfarmmanage-ment.ca. You can also contact John Laidlaw of OSCIA at 519-826-4218 or [email protected].
Note: Descriptions of products and services are for the information of our readers only. Publication of this information does not constitute endorsement by The Milk Producer.
DeLaval’s FMC-IP1 camera. Canadian dairy producers can contact their local DeLaval dealer to inquire about a limited-time, special introductory offer.
DeLaval has launched its first wireless Farm Monitoring Camera (FMC). It gives farmers the freedom to monitor their farms without being onsite. They can now monitor activities, such as calving, feeders and milking machines,
and check alarms. The IP camera works from any Smartphone or computer. “In an industry where cow comfort and welfare are vital to productivity, the
ability to efficiently monitor the herd, from wherever the farmer happens to be, is important in maintaining a well-functioning operation,” says Eva Ramvall, DeLaval product manager, farm supply.
The FMC system has been specifically designed to withstand the dirt and hu-midity of barns, as well as outdoor weather conditions. It also provides a night vision function and sound, in addition to motion detection and a recording func-tion. This makes it ideal for a wide range of monitoring tasks, from animal and property monitoring to checking grain driers during harvesting.
The camera offers a maximum resolution of 1280 by 720 dots per inch and a viewing angle of 90 degrees. It offers professional quality monitoring in full high definition. It provides easy plug-and-play installation, so producers can start with one or two cameras, and then add according to their needs. It also has Wi-Fi flexibility.
For more information, visit www.delaval.ca. Canadian dairy producers are invited to contact their local DeLaval dealer to inquire about a limited-time, special introductory offer.
Farm management program in offing
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Dairy Showcase
MilkPRODUCER | October 2014 | 43
NEW’N’NOTED DeLaval’s new monitoring camera
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• financial, production & animal health evaluation• dairy expansion feasibility analysis • farm business plans
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The proven, economical, safe way to clean udders• Washes, sanitizes & dries in 10 seconds • Enhances teat stimulation for faster milking• Thoroughly removes dirt from the sphincter• Helps reduce the levels of bacteria • Improves mastitis control• Improves milk quality• No more pre-dipping• No more towels or paper• Adaptable to any milking parlor• Proven in Europe for over 10 yearsAsk about the Puli Footbrush and Comfort Brush
To help your herd, contact Rob Krynen [email protected] www.puli-sistem.com
Only 2 waterbowls can PROVE they eliminate spills.Only 2 waterbowls are eligible for the Growing Forward 2 Program.
Replacing any standard waterbowl with the KZS-07 or KZS-13 waterbowl will:A) Reduce feed waste $ and increase labour efficiency orB) Keep bedding dry to reduce bacteria growth to keep stalls healthy and comfortable.These 2 PROVEN benefits qualify KZS waterbowls for the 35% cost-share program across Canada.
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See the 3 unique features required to achieve Zero Spill performance at www.kenduinnovations.com
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• Prime power and automatic standby generator systems to 2000 kW• WinPower/Winco PTO alternators - 7 kw to 150 kW• Electric motors sales & service• Cattle clippers sales & service
DAIRY SHOWCASE
For information about how to reach the $3.7 billion dairy mar-
ket in 9 provinces, contact:Bill Dimmick, National Marketing
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AGRI-TRAC Inc. is theonly provider of true
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CoPulsation customer Mt-Glen Holsteins recently won multiple categories at the NE Pennsylvania Holstein Championship show and takes CoPulsation to shows to ensure proper milking.
See us at Eurotier – Hannover Germany Krynenhill Holsteins LTD Rob Krijnen 519-617-1100 CoPulsation.com www.Facebook.com/CoPulsation
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Our specialized coatings on your new or oldfeed mangers make clean-up easy. You waste
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We can apply waterproof and protective coatings to milk rooms, robotic rooms and bulk tank rooms too!
FX Coatings also specializes in:Commercial Floors and DigestersSealing Grain Bins and Silo Roofs
To find out how your herd can benefit, call Rick.Toll Free: 1-888-828-3783 Email: [email protected]
It’s M
ange
r Sea
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Obesity rates in Canada, and the world, are rising. Ac-cording to Statistics Can-
ada, 18.4 per cent of Canadians, about 4.7 million people, aged 18 and over, were classified as obese in 2012. The World Health Organiza-tion reported in 2012 more than 40 million children, aged five and un-der, were overweight or obese. Obe-sity rates are linked to an increased risk of developing Type 2 diabetes, cancer and cardiovascular disease. New research has recently found dairy products may benefit meta-bolic health and reduce obesity and Type 2 diabetes risk.
Researchers from the CHU de Quebec research centre and Laval University studied the dairy con-sumption habits of 233 healthy French-Canadians. They wanted to determine the association be-tween dairy intake and metabolic risk factors, such as blood glucose levels, blood lipids, inflammatory markers and blood pressure.
The participants were from the greater Quebec City area, and in-cluded 105 men and 128 wom-en. All the participants had their weight, height, waist and hip cir-cumference measured, as well as their Body Mass Index—weight to height ratio—calculated.
The researchers found dairy in-take was associated with lower
blood glucose levels and blood pressure in the participants. They also found trans-palmitoleic acid levels in the participants were as-sociated with lower blood pres-sure in the men and women, and lower body weight in the men. Trans-palmitoleic acid naturally occurs in milk, cheese, yogurt, but-ter and meat fat. It was used as a biomarker to evaluate the partici-pants’ dairy consumption, since the body cannot synthesize it.
The study also found 45 per cent of the participants did not consume the daily recommended intake of at least two portions of dairy products, as stated in Can-ada’s Food Guide.
In Sweden, researchers fol-lowed 26,930 people aged 45 to 74 for 14 years. During this time, 2,860 participants devel-oped Type 2 diabetes. The scien-tists found people who consumed eight portions of high-fat dairy products daily—equivalent to an ounce of cream and six ounces of whole milk—had a 23 per cent lower incidence of developing di-abetes compared with individuals who ate low-fat dairy products. They also found consuming high-fat fermented milk, such as yogurt or full-fat milk, reduced the risk of developing Type 2 diabetes by 20 per cent.
46 | October 2014 | MilkPRODUCER
THEBACKFORTY By Amy Reusch
Fighting fat New research shows dairy products may reduce risk of metabolic diseases, including obesity
New research from Laval University and CHU de Quebec found dairy intake was associated with lower blood glucose and blood pressure among a group of 233 French-Canadians.
© 2011 BouMatic.
HiFlo™
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