ANNUOUNCES

2017 ANNUAL CONFERENCE of

Emerging marketing conference board

‘

Date – 5-7th January’ 2017

Venue: IIM Lucknow, Noida Campus, Delhi NCR, INDIA

Reaching Consumers in Emerging Markets

The objectives of the Conference are: To provide a platform where marketing practitioners and academicians share and discuss the

contemporary marketing issues and challenges in the changing consumer context in emerging

economies.

To share scholarly research on emerging opportunities and threats in the changing market context in

emerging economies.

To analyze and understand the underlying behavioral changes among consumer communities leading

to the emergence of more demanding and savvy customers in emerging economies.

Conference Co- Chairs

Chairper

OBJECTIVES OF CONFERENCE

EMCB Annual Conference 2012, IIM Lucknow Noida Campus

Prof Naresh Malhotra Senior Fellow, Georgia Tech CIBER

Regents’ Professor Emeritus Editor, Review of Marketing Research

Georgia Institute of Technology Scheller College of Business

Dr Satya Bhusan Dash

Chairperson – Centre for Marketing

in Emerging Economies & Associate

Professor – IIM Lucknow, Noida

Campus

ABSTRACT SUBMISSIONS SEPTEMBER 30, 2016

COMMUNICATION OF ACCEPTANCE OCTOBER 15, 2016

LAST DATE FOR REGISTRATION DECEMBER 31, 2016

PRE – CONFERENCE WORKSHOP JANUARY 5, 2017

CONFERENCE JANUARY 5,6,7 , 2017

CONFERENCE INAUGURAL SESSION JANUARY 5 Evening , 2017

The Conference is organized in fourteen tracks, carefully designed around the theme “Reaching Consumers in

Emerging Markets”. You may submit your paper into one of the following tracks for the purpose of the Conference:

1. Understanding Consumer Buying Behavior

2. Managing Customer Relationships

3. Understanding Cross-cultural Issues in the design and Implementation of Marketing Strategy

4. Developing a Winning Channel Strategy

5. Developing Digital Marketing Strategy

6. Enhancing the Effectiveness of Marketing Communications

7. Developing Winning Personal Selling and Sales Management Strategy

8. Strengthening Company Products and Brands

9. Marketing Research Methods and Tools to Capture the Voice of the Customers

10. Effective Retail Strategies to Attract and Retain Customers

11. Enhancing the Effectiveness of Services Marketing

12. Linking Technology, Product Innovation, and B2B Markets with the Customer Needs

13. Incorporating Voice of the Customer in Teaching Marketing Management

14. Developing Successful Marketing Strategy on Emerging Issues in Marketing

EMCB Annual Conference 2013, South Africa

CONFERENCE TRACKS

Extended abstracts not exceeding 1000 words and maximum 2000 words should be e-mailed in Microsoft Word

format to the Conference Co-ordination Committee, not later than August 31, 2016 at marconference@iiml.ac.in.

The author(s) should clearly mention under what track of the conference the abstract is to be included. All

abstracts will be blind reviewed and only those approved by the reviewers will be selected. Authors will be notified

of acceptance of their submission by September 15, 2016. Selection of papers for presentation will be based on

the quality of abstracts. Submitted abstracts must include a clear indication of the research objective(s), research

methodology employed, major results, managerial implications, and key references. The revised abstracts must

be submitted by November 30, 2016 for inclusion in digital conference proceedings.

GUIDELINES FOR EXTENDED ABSTRACT SUBMISSION

Length Minimum of 1000 words; Max. of 2000 words (including title and key references)

Margins 2.5 cm or 1 inch throughout (left, right, top, and bottom)

Orientation Portrait

Font Times New Roman, 12 point

Line spacing 1.5 lines (for the main text of extended abstract) & Single (for key references)

Title Title of paper, name(s) of author(s), affiliation(s), contact details

Key words Not required

References Limit to a maximum of 12

Best Paper Award will be given to recognize the outstanding contribution in the field of marketing in

emerging economies. The paper should clearly emphasize on the theme of the conference.

Only the extended abstracts are published in the Conference Proceedings. Authors of selected papers will be encouraged to submit their papers for publication consideration directly to special/regular issues of internationally acclaimed marketing journals. Presenters will be told to submit papers through the journal online system. All these submissions will go through the normal review process of Journal. A detailed list of journals will be updated soon.

AUTHOR GUIDELINES

BEST PAPER AWARD

EMCB Annual Conference 2014, IIM Lucknow, Noida Campus

PUBLICATION OPPORTUNITY

Pre Conference Workshop

on 5th Jan ‘2017

Case Teaching and Case Development

About the Pre Conference workshop:

The Pre-conference workshop is scheduled for January 5, 2017 at IIM Lucknow Noida campus. The purpose

of this workshop is to provide faculty and doctoral students with an introduction to the case teaching

method and the writing of business cases for teaching purposes. At the end of the workshop participants

will be familiar with the rationale for using cases, different types of cases, different types of class plans

using cases, managing a case discussion, board plans for cases, and the use of video cases, as well as a

brief introduction to the process for case development and writing, and the publication of cases. The

Preconference workshop will presents interactive workshops by –

Prof. Niraj Dahwar IVEY Prof. Amitav Chatopadhya INSEAD

Prof. Naresh Malhotra Georgia Tech

WHO SHOULD ATTEND?

EMCB Annual Conference 2015, IMT Dubai

Prof Rajan Vardarajan Prof.Amitav Chatopadhya Prof.Niraj Dawar

SPEAKERS

Objectives & Key Takeaways

2017 Annual Conference

5-7th January 2017

KEY SPEAKERS

Prof. Rajan Vardarajan

Prof. Niraj Dawar

Prof. Stuart Hart

Prof. Amitav Chatopadhya

Prof. Naresh

Malhotra

Conference Inauguration- 5th January @ 6pm Conference 6th & 7th January 2017 Inaugural Keynote- By Prof. Rajan Vardarajan on The Sustainability Imperative: Perspectives on Government Sustainability Responsibility, Corporate Sustainability Responsibility and Consumer Sustainability Responsibility. Special Plenary Sessions – Plenary session I - Brand Building Challenges faced in Emerging Market Companies

Chair: Prof. Amitav Chattopadhyay (90 min) Plenary Session 2-Crafting Consumer based marketing Strategy

Chair: Prof.Niraj Diwar ( 90 min) Plenary Session 3- Reaching Consumers in a Digital Era: Food Health care and FMCG (90 min) * Plenary Session 4 –Innovating for Sustainability – Talk + Plenary session

Chair: Prof.Rajan Vardarajan (120 min) Plenary Session 5: Next Generation Business Strategies for Base of Pyramid

Stuart Hart (90 min) Plenary Session 6-Enhancing Marketing’s strategic Influence in Emerging market context: Call for

renowned theory (60 min) * Parallel session 7 & 8 Plenary session7- Contemporary Methodological perspective to understand consumers in Emerging

Economies (90 min) * Plenary Session 8- Meet the Editor

Prof Naresh Malhotra (90 min)

*to be notified

Individual Registration

Individual Registration

Special Combo Registration

Category Pre Conference workshop & Conference

Author Non Author

Academicians/ Executive Individual Delegates/Research Practitioners

INR 15500 Resident Indians)/ USD 300 (Foreign)

INR 17,500(Resident Indians)/ USD 350 (Foreign)

Students/ PhD Scholars INR 10,000 (Resident Indians)/ USD 200 (Foreign)

INR12,500(Resident Indians)/ USD 250(Foreign)

Last Date of Registration: December 31st, 2016 (Early Registration – SEPTEMBER 30, 2016)

PAYMENT DETAILS Participants can deposit the fee through

(i)Demand Draft in favor of “Indian Institute of Management Lucknow- Noida Campus” Payable at Noida

(ii)Electronic transaction as per the following details:

1) Name: Indian Institute of Management Lucknow, Noida Campus

2) Banker name : Axis bank Ltd

3) Address : B-1, Sector-62, Noida 201301 4) MICR Code : 110211004 5) IFSC Code : UTIB0000022 6) A/C Type :S/B Account 7) Account Number: 02201010035606 Online payment facility to be updated soon…

Category Pre Conference workshop Conference Author Non Author

Academicians/ Executive Individual Delegates/Research Practitioners

INR 10,000(Resident Indians)/ USD 200 (Foreign)

INR 8,000(Resident Indians)/ USD 150 (Foreign)

INR 10,000(Resident Indians)/ USD 200 (Foreign)

Students/ PhD Scholars INR 7,500 (Resident Indians)/ USD 150 (Foreign)

INR 5,000 (Resident Indians)/ USD 100 (Foreign)

INR7,500(Resident Indians)/ USD 150(Foreign)

EMCB Annual Conference 2016, Bangkok

Special IIML Alumni Discount – 10 % Additional Group Discounts – 5% (2 members) MRSI Discount

10%

REGISTRATION EALRY BIRD DISCOUNT -5% TILL 30TH SEPT 2017

Prof Jerry Olson in April workshop 2014

Conference 2014- Meet the Editors Session

Glimpses: Past Events of CMEE

Session on Bringing Cultural Insights and Design Semiotics Together by

Lucia Neva

Dr Laura Oswald (Marketing Semiotics) as the speaker at May'15

workshop

Pratul Chandra (Director-SAP India) as

a speaker in April'15 workshop

Participants showing brand metaphor

through Collage in Semiotics workshop

201

2

Participants showcasing their wok in

Pre Conference workshop, April 2014

Dr Piyul (Quipper Ltd) with participant

at May'15 workshop

Prof Jadish Seth speaking at Conference 2012

Prof Naresh Malhotra speaking at the

Pre Conference workshop -2014

Prof Naresh Malhotra as a

lead speaker in the

workshop Teaching

Marketing Research,

Nov2015

Prof Russell W Belk as a

lead speaker in workshop –

Understanding Consumers

in Digital Era.