reach, time spent & attitudes national males 25-54 may 2009
DESCRIPTION
Reach, Time Spent & Attitudes National Males 25-54 May 2009. Reached Yesterday % Males 25-54. Source: BBM Analytics RTS Spring 2008/Spring 2009. Average Per Capita Weekly Time Spent Hours - Males 25-54. Source: BBM Analytics RTS Spring 2008/Spring 2009. - PowerPoint PPT PresentationTRANSCRIPT
Reach, Time Spent & AttitudesNational Males 25-54
May 2009
Reached Yesterday% Males 25-54
87.8 88.0 86.3 83.6
73.5 75.3
50.4 47.7
27.3 29.2
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Average Per Capita Weekly Time SpentHours - Males 25-54
23.522.4
20.819.8
16.918.6
2.1 1.90.2
Television Radio Internet Newspaper Magazine
2008 2009
Source: BBM Analytics RTS Spring 2008/Spring 2009
Most Influential Advertising% Males 25-54
61.9
9.212.0
2.5
11.3
1.1
Television Radio Newspaper Magazines Internet Out of home
2009
Q: Which ONE media source carries advertising that you believe to be the most influential?
Source: Angus Reid Strategies May 2009
Most Authoritative Advertising% Males 25-54
Q: Which ONE media source carries advertising that you believe to be the most authoritative?
Source: Angus Reid Strategies May 2009
48.5
5.9
27.8
4.8
10.3
0.6
Television Radio Newspaper Magazines Internet Out of home
2009
Most Powerful Advertising% Males 25-54
Q: Which ONE media source carries advertising that you believe to be the most powerful?
Source: Angus Reid Strategies May 2009
74.9
4.3 5.12.7
8.7
2.1
Television Radio Newspaper Magazines Internet Out of home
2009
Most Effective Advertising% Males 25-54
Q: Which ONE media source carries advertising that you believe to be the most effective?
Source: Angus Reid Strategies May 2009
59.0
11.68.1
2.4
12.9
2.5
Television Radio Newspaper Magazines Internet Out of home
2009
Most Persuasive Advertising% Males 25-54
Q: Which ONE source media carries advertising that you believe to be the most persuasive?
Source: Angus Reid Strategies May 2009
61.0
9.4 10.9
3.4
8.8
1.6
Television Radio Newspaper Magazines Internet Out of home
2009
Most Engaging Advertising% Males 25-54
Q: Which ONE media source carries advertising that you believe to be the most engaging?
Source: Angus Reid Strategies May 2009
57.3
10.6
5.3 4.3
17.2
0.7
Television Radio Newspaper Magazines Internet Out of home
2009
Most Relevant Advertising% Males 25-54
Q: Which ONE media source carries advertising that you believe to be the most relevant?
Source: Angus Reid Strategies May 2009
42.0
8.2
15.9
7.1
20.1
0.5
Television Radio Newspaper Magazines Internet Out of home
2009