reach, time spent & attitudes national french adults 18-34 may 2010
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Reach, Time Spent & Attitudes National French Adults 18-34 May 2010. Reached Yesterday % French Adults 18-34. Source: BBM Analytics RTS Spring 2010. Average Per Capita Weekly Time Spent Hours - French Adults 18-34. Source: BBM Analytics RTS Spring 2010. - PowerPoint PPT PresentationTRANSCRIPT
Reach, Time Spent & AttitudesNational French Adults 18-34
May 2010
Reached Yesterday% French Adults 18-34
84.0
73.2
83.5
31.4
21.1
Television Radio Internet Newspaper Magazine
2010
Source: BBM Analytics RTS Spring 2010
Average Per Capita Weekly Time SpentHours - French Adults 18-34
20.3
14.8
19.8
0.9 0.4
Television Radio Internet Newspaper Magazine
2010
Source: BBM Analytics RTS Spring 2010
Most Influential Advertising% French Adults 18-34
64.5
9.05.0
0.0
21.5
0.0
Television Radio Newspaper Magazines Internet Out of home
2010
Q: Which ONE media source carries advertising that you believe to be the most influential?
Source: BBM Analytics May 2010
Most Authoritative Advertising% French Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most authoritative?
Source: BBM Analytics May 2010
20.317.5
19.6
6.1
17.3
3.1
Television Radio Newspaper Magazines Internet Out of home
2010
Most Powerful Advertising% French Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most powerful?
Source: BBM Analytics May 2010
53.0
19.5
7.2
0.8
15.2
0.0
Television Radio Newspaper Magazines Internet Out of home
2010
Most Effective Advertising% French Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most effective?
Source: BBM Analytics May 2010
59.6
17.4
5.0
0.0
16.3
0.0
Television Radio Newspaper Magazines Internet Out of home
2010
Most Persuasive Advertising% French Adults 18-34
Q: Which ONE source media carries advertising that you believe to be the most persuasive?
Source: BBM Analytics May 2010
65.1
16.5
3.7 5.5 7.1
2.2
Television Radio Newspaper Magazines Internet Out of home
2010
Most Engaging Advertising% French Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most engaging?
Source: BBM Analytics May 2010
64.9
11.6
2.2
7.1
12.0
0.0
Television Radio Newspaper Magazines Internet Out of home
2010
Most Relevant Advertising% French Adults 18-34
Q: Which ONE media source carries advertising that you believe to be the most relevant?
Source: BBM Analytics May 2010
44.0
15.3
26.7
5.3
0.0 0.0
Television Radio Newspaper Magazines Internet Out of home
2010
Main Source for News% French Adults 18-34
Q: Which ONE of the following media is your primary source for News?
Source: BBM Analytics May 2010
50.4
25.5
2.40.0
21.7
0.0
Television Radio Newspaper Magazines Internet Out of home
2010
Main Source forLocal Weather, Traffic or Sports
% French Adults 18-34
Q: Which ONE of the following media is your primary source for Local Weather, Traffic or Sports?
Source: BBM Analytics May 2010
40.2
26.2
0.0 0.0
29.1
0.0
Television Radio Newspaper Magazines Internet Out of home
2010