reach, time spent & attitudes national french adults 18-34 may 2010

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Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

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Reach, Time Spent & Attitudes National French Adults 18-34 May 2010. Reached Yesterday % French Adults 18-34. Source: BBM Analytics RTS Spring 2010. Average Per Capita Weekly Time Spent Hours - French Adults 18-34. Source: BBM Analytics RTS Spring 2010. - PowerPoint PPT Presentation

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Page 1: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Reach, Time Spent & AttitudesNational French Adults 18-34

May 2010

Page 2: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Reached Yesterday% French Adults 18-34

84.0

73.2

83.5

31.4

21.1

Television Radio Internet Newspaper Magazine

2010

Source: BBM Analytics RTS Spring 2010

Page 3: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Average Per Capita Weekly Time SpentHours - French Adults 18-34

20.3

14.8

19.8

0.9 0.4

Television Radio Internet Newspaper Magazine

2010

Source: BBM Analytics RTS Spring 2010

Page 4: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Most Influential Advertising% French Adults 18-34

64.5

9.05.0

0.0

21.5

0.0

Television Radio Newspaper Magazines Internet Out of home

2010

Q: Which ONE media source carries advertising that you believe to be the most influential?

Source: BBM Analytics May 2010

Page 5: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Most Authoritative Advertising% French Adults 18-34

Q: Which ONE media source carries advertising that you believe to be the most authoritative?

Source: BBM Analytics May 2010

20.317.5

19.6

6.1

17.3

3.1

Television Radio Newspaper Magazines Internet Out of home

2010

Page 6: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Most Powerful Advertising% French Adults 18-34

Q: Which ONE media source carries advertising that you believe to be the most powerful?

Source: BBM Analytics May 2010

53.0

19.5

7.2

0.8

15.2

0.0

Television Radio Newspaper Magazines Internet Out of home

2010

Page 7: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Most Effective Advertising% French Adults 18-34

Q: Which ONE media source carries advertising that you believe to be the most effective?

Source: BBM Analytics May 2010

59.6

17.4

5.0

0.0

16.3

0.0

Television Radio Newspaper Magazines Internet Out of home

2010

Page 8: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Most Persuasive Advertising% French Adults 18-34

Q: Which ONE source media carries advertising that you believe to be the most persuasive?

Source: BBM Analytics May 2010

65.1

16.5

3.7 5.5 7.1

2.2

Television Radio Newspaper Magazines Internet Out of home

2010

Page 9: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Most Engaging Advertising% French Adults 18-34

Q: Which ONE media source carries advertising that you believe to be the most engaging?

Source: BBM Analytics May 2010

64.9

11.6

2.2

7.1

12.0

0.0

Television Radio Newspaper Magazines Internet Out of home

2010

Page 10: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Most Relevant Advertising% French Adults 18-34

Q: Which ONE media source carries advertising that you believe to be the most relevant?

Source: BBM Analytics May 2010

44.0

15.3

26.7

5.3

0.0 0.0

Television Radio Newspaper Magazines Internet Out of home

2010

Page 11: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Main Source for News% French Adults 18-34

Q: Which ONE of the following media is your primary source for News?

Source: BBM Analytics May 2010

50.4

25.5

2.40.0

21.7

0.0

Television Radio Newspaper Magazines Internet Out of home

2010

Page 12: Reach, Time Spent & Attitudes National French Adults 18-34 May 2010

Main Source forLocal Weather, Traffic or Sports

% French Adults 18-34

Q: Which ONE of the following media is your primary source for Local Weather, Traffic or Sports?

Source: BBM Analytics May 2010

40.2

26.2

0.0 0.0

29.1

0.0

Television Radio Newspaper Magazines Internet Out of home

2010