reach the right person - acquire - home€¦ · placement cpm cpc facebook newsfeeds $7.50 $3.75...
TRANSCRIPT
Education Targeting
2016
Reach the RighT
Person
Location: New Zealand
Job Title: Student, Intern, Summer Intern, Graduate Student, MBA Student, MBA Candidate, MBA Participant, Graduate, Graduate Assistant or Research Assistant
Target Audience: 9000+ members
Social Media Targeting
Location: New Zealand
Age: 18-24
Target Audience: 110,000+ members
Placement CPM CPC
Facebook Newsfeeds
$7.50 $3.75
Facebook RHS (Desktop Only)
$2.50 $4.17
Instagram Newsfeeds
$8.75 $4.38
Social Media Targeting
Location: New Zealand
Age: 18-30
Interests: University, Bachelors Degree, Higher Education, Education or college
Reach: 330,000 people
Behavioural Targeting uses information collected on an individual’s web-browsing behaviour, such as the pages they have visited or the searches they have made to show ads to the right audience.
Use Data collected by Popular Data Providers like:
Behavioural Data
Use the right segments to zero in on your target audience across 1.2 million unique cookies:
Audience List
Lotame » Advanced Demographics » Level of Education » College Degree
Lotame » Advanced Demographics » College Students
BlueKai » Branded Data » Lotame » Advanced Demographics » Level of Education » College Degree
BlueKai » Demographic » Education » Undergraduate Degree
BlueKai » Branded Data » Lotame » Advanced Demographics » College Students
Lotame » Advanced Demographics » Level of Education » High School Degree
BlueKai » Branded Data » Lotame » Advanced Demographics » Level of Education » High School Degree
AdAdvisor Audiences powered by Neustar » AdAdvisor Consumer Audiences » Lifestyle Statements » Social Interaction » I Like To Learn About Things
eXelate » Demographic » Education » Grad Degree
AdAdvisor Audiences powered by Neustar » AdAdvisor Consumer Audiences » Lifestyle Statements » Technology » Like to Learn About Computer Tech/Web
Behavioural Data
Grapeshot Advanced Keyword Technology helps advertisers match messages to users interested in relevant online content ensuring customers are interested in the advertising they see
Acquire Online works directly with Grapeshot to provide a custom audience targeting solution
Grapeshot Audiences
Matches against users who have read articles like the following:
Grapeshot Audiences
Reach Users at the RighT
Place
Leverage in-app inventory on the world’s largest mobile games publisher
88% of mobile internet time is spent in apps(97% games & entertainment)
12% is spent browsing the mobile web(50/50 for news sites and search)
Gameloft
Use Acquire Online’s Private Marketplace deals with Gameloft to show ads on popular games like:
Gameloft
Advertise on Millenial News Sites to grab young eyeballs!
Whitelists –- Viral News/Content
…or target more serious students on Reference Sites
Whitelists –- Reference Sites
Advertise across Content Discovery Networks like Outbrain and Taboola, and Native Platforms like StackAdapt and TripleLift to promote yourself on sites like MSN, NZ Herald, Stuff and thousands more…
Content Discovery Networks/Native
Reach Users at thE
Right Time
Reach the right users based on where they are in real time with endlessly customizable geofencing using Acquire Online’s Integration with Factual
Target users in specific locations, or retarget to them for upto 90 days once they’ve left the location
Hyperlocal Targeting
Hyperlocal TargetingPopular geofencing tactics include:
PLACE TARGETING
Reach users at specific locations, chains, or stores where you want to stay top of mind.
FUNNEL MESSAGING
Tailor your messaging depending on how far users are from your stores
GEO-CONQUESTING
Find users while they’re visiting your competitors’ stores.
POLYGON TARGETING
Reach users in precisely specified areas, such as parking lot vs building, using polygon geofences.
CATEGORY TARGETING
Reach users at specific categories of places, like all coffee shops, parks or airports.
Reach students at the right moment, while they search for education related keywords.
KeywordAvg. Monthly Searches (exact match only)
otago polytechnic 12,100
university of otago 12,100
cpit 9,900
university of waikato 8,100
weltec 8,100
college sport 6,600
manukau institute of technology 6,600
whitireia 6,600
yoobee 5,400
sacred heart college 5,400
the university of auckland 5,400
ewrb 4,400
KeywordAvg. Monthly Searches (exact match only)
nzqa 90,500
auckland university 49,500
university of auckland 40,500
scholar 27,100
uoa 27,100
aut 27,100
massey university 27,100
unitec 22,200
university of canterbury 18,100
otago university 18,100
waikato university 18,100
ncea 18,100
bachelors nz 12,100
Adwords Search
But wait ... There ’s more!
Tumblr
Social Influencer Marketing
Programmatic Audio on Spotify
Use Shazam to trigger ads in real time
TV Sync
... And several other ways to reach users effectively
OTHER OPTIONS
Contact Acquire Online today for your tailor made education advertising solution
Nick Paschalis Agency Sales Director
+64 21 798 890
Zane Furtado Programmatic Director
+64 27 2834 443
Contact Acquire Online today for your tailor made education advertising solution
Ant Ord Media Director
+64 27 649 9198
Zane Furtado Programmatic Director
+64 27 2834 443