REACH COMMUNITY BROADCASTERSBECOME A CBAA SPONSOR2016

About the CBAAAS AN INTERNATIONALLY RECOGNISED, NOT-FOR-PROFIT CULTURAL ORGANISATION, THE COMMUNITY BROADCASTING ASSOCIATION OF AUSTRALIA (CBAA) CHAMPIONS COMMUNITY BROADCASTING BY BUILDING STATIONS’ CAPABILITY AND BY CREATING A HEALTHY ENVIRONMENT FOR THE SECTOR TO THRIVE.

The CBAA is the lead sector organisation with membership representing approximately 85% of licensed community radio stations including stations from all sub-sectors, communities of interest and licence types. Our work falls into these two key areas:

• Growing stations’ capability - From webinars, conferences and events through to initiatives like the Australian Music Radio Airplay Project (Amrap), the Community Radio Network and the Digital Radio Project and resources like our resource library, the CBAA works with radio stations to ensure they are capable and sustainable. The CBAA is the go-to source for information, knowledge and advice on how to run a radio station.

• Building a healthy community broadcasting environment - The CBAA leads the sector in building a healthy environment in which community broadcasting can thrive. We do this by raising awareness of community broadcasting and by proactively working with influential stakeholders to strengthen their knowledge, understanding and support. We undertake significant research on the sector to ensure effective leadership.

OF LICENSED COMMUNITY RADIO STATIONS

THE CBAA REPRESENTS OVER

Community Radio Sector Snapshot

VIC:28%

NSW:24%ACT:21%

QLD:25%

NT:34%

WA:27%

SA:29%

TAS: 28%

444+ COMMUNITY RADIO STATIONS

LISTENERS PER WEEK

Community radio listeners by State and Territory.

OF COMMUNITY RADIO STATIONS OPERATE IN REGIONAL AND RURAL AREAS

OF AUSTRALIANS AGED 15+ ARE AWARE OF COMMUNITY RADIO

5M+

66%

72%

Your invitationWE INVITE YOU TO EXPOSE YOUR SERVICES AND PRODUCTS TO THE COMMUNITY RADIO SECTOR.

By aligning with the CBAA, your company will have the opportunity to build and reinforce its brand with Australia’s largest independent media sector and internationally renowned community radio movement.

We welcome opportunities to work closely with companies who reflect the ideals of community broadcasting and share our vision that community broadcasting contributes to, and is a reflection of, an Australia that is an open society, a strong democracy and a vibrant culture.

DIVERSITY

INCLUSION AND

ACCESS

DEMOCRACYINDEPENDENCE

SUPPORTING LOCAL ARTS AND MUSIC

As the national sector leader, the CBAA can connect your organisation with this passionate and diverse sector – an audience interested in radio, community media, education, business products and services, governance, new media technologies, broadcasting equipment, community and cultural development and anything that can help them run their not-for-profit community radio organisations.

Sponsorship Opportunities

ONLINEPRINTEVENTS

EventsTHE CBAA’S FLAGSHIP ANNUAL EVENT IS THE COMMUNITY BROADCASTING NATIONAL CONFERENCE.

DELEGATES ACROSS CONFERENCE SESSIONS AND SOCIAL FUNCTIONS*

100% CONFERENCE DELEGATE SATISFACTION

EXTREMELY SATISFIED*

340

* 2015 CONFERENCE

Opportunity Price inc GST

Gold Sponsor* $17,325

Silver Partner* $8,925

Bronze Sponsor* $5,775

Delegate Satchel Sponsor $3,465

Lanyard Sponsor $3,465

Award Sponsor $3,465

Trade and Exhibition Booth $2,625

Satchel Insert $1,155

Program - Full Page Ad $1,155

Program – Half Page Ad $690

Program Quarter Page Ad $350

*Subject to availability. For more information please see the CBAA’s full year packages at cbaa.org.au/about/become-sponsor

For a full conference sponsorship prospectus, please contact the CBAA on 02 9310 2999 or via email office@cbaa.org.au.

PrintTHE CBAA’S FLAGSHIP PUBLICATION IS CBX, AUSTRALIA’S COMMUNITY BROADCASTING MAGAZINE.

1 C

BX

NO

VE

MB

ER

20

14

NOVEMBER

2014

COMMUNITY RADIO AND EDUCATION

WHAT IT TAKES TO NAIL A MUSIC INTERVIEW

WOMEN IN COMMUNITY MEDIA

GOOD MORNING COUNTRY UPDATE

THE MAGAZINE OF THE CBAA

Each issue of CBX reaches:

• Community radio stations in metropolitan, regional, rural and remote communities

• Independent broadcasters

• Community broadcasting sector bodies

• Community broadcasting sector supporters and stakeholders

• Arts & cultural organisations

• Universities & tertiary organisations

• Federal MPs

A range of advertising packages for CBX Magazine are available.

The CBAA also offers Branded Content Sponsorship, giving your organisation the opportunity to work with the CBX editorial team to develop article content that is relevant to your brand and resonates with CBX readers.

For information on branded content, specialised ads or varying specs please contact the CBAA on 02 9310 2999 or via email office@cbaa.org.au.

PRINT & ONLINE (CBAA.ORG.AU/CBX-MAGAZINE)

TIMES PER YEAR – APRIL, AUGUST,

NOVEMBER

ANNUAL CIRCULATION

4,500ESTIMATED ANNUAL

READERSHIP

11,000+

Opportunity Price inc GST

1/3 Page Ad: 70mm h x 190mm w

$605

Full Page Ad: 275mm h x 210mm w (+ 3mm bleed)

$1155

Inside Front Cover: 275mm h x 210mm w (+ 3mm bleed)

$1265

Back Cover: 275mm h x 210mm w (+ 3mm bleed)

$1430

A5 Insert $550

Branded Content $1760

Please note that you can supply ads or have them designed by the CBX team upon request. Individual quotes for design are provided depending on your needs. All files to be provided as high resolution (300 dpi) PDF file in CMYK format

OnlineTHE CBAA OFFERS A RANGE OF ONLINE PLATFORMS TO CONNECT COMPANIES WITH THE COMMUNITY BROADCASTING SECTOR, INCLUDING CBAA.ORG.AU, SOCIAL MEDIA (FACEBOOK AND TWITTER), A FORTNIGHTLY ENEWS AND EMAIL DIRECT MARKETING.

Website & Social Media

The CBAA website is the online hub for community broadcasting, sharing regularly updated news and content, job and volunteer opportunities, and a continually evolving resource library to support community broadcasters. It is the one-stop shop for community broadcasters, listeners and musicians.

Email

Bringing all its communication together in one regular newsletter, the CBAA distributes a fortnightly eNews straight to the inboxes of the community broadcasting sector.

10,519

cbaa.org.au

1500+UNIQUE VISITS PER MONTH* RECIPIENTS*

TOTAL MONTHLY VISITS* AVERAGE OPEN RATE

OF TRAFFIC FROM RETURNING VISITORS*

2 MINS, 6 SECONDS AVERAGE TIME SPENT ON SITE*

PEOPLE ON FACEBOOK AND TWITTER*

12,931 35%

25%

5000

*averages January 2016

Online Opportunity Price inc GST

CBAA Website Logo and link $220 pm

Blog/news post $660

Video post $880

Webinar $880

Resource Library – sponsored resource $660

Social Media (CBAA Facebook & Twitter) Sponsored post $220

eNews Sponsored post $220

Sidebar ad $220

Email Direct Marketing Targeted email $660

Cross-platformFULL YEAR CROSS-PLATFORM OPPORTUNITIES ARE AVAILABLE, GIVING A LIMITED NUMBER OF ORGANISATIONS THE OPPORTUNITY TO ENGAGE WITH COMMUNITY BROADCASTERS THROUGHOUT THE YEAR ONLINE, IN PRINT AND AT CBAA EVENTS.

These are available for a limited time only in 2016. For more information and pricing, please visit cbaa.org.au/about/become-sponsor.

To discuss other opportunities, including combining multiple print, online and event opportunities into one neat package, please contact the CBAA on 02 9310 2999 or via email office@cbaa.org.au.

SYDNEY:Level 344-54 Botany RoadAlexandria NSW 2015

MELBOURNE:Abbotsford Convent,Studio C1.11,1 St Heliers StreetAbbotsford, VIC 3067

www.cbaa.org.au

www.facebook.com/communitybroadcasting

www.twitter.com/CBAA_

ABN - 92 003 108 030