reach a world of content marketers · a 2010 study of b2b and b2c marketers by the american...
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Reach a WoRld of content MaRketeRs
2 0 11 M E D I A G U I D E
C o n t e n t M a r k e t i n g S t r a t e g y f o r e x e C u t i v e S
Interested in advertising? Call Joe Pulizzi at 216.941.5842
content Marketing is Revolutionizing how Businesses connect to their customers.Buyers crave information that can help them to solve a problem or address a need, but studies show that they only find relevant
content 42% of the time.* Content marketing is the discipline of creating and distributing relevant content to the right audience
at the right time—with the objective of driving profitable customer action. While nine out of ten B2B marketers are using content
in their marketing—and the majority plans to increase their content marketing budgets in 2011—there is still a lot of confusion on
how to best execute these strategies.*
Chief Content Officer (CCO) is the first globally-distributed magazine devoted to the fast-growing, evolving field of content
marketing. it is written by, for, and about the most innovative, influential global content marketers. the magazine will showcase
how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help
marketers learn new skills and apply lessons to their own organizations. the magazine will have print and digital editions, as well
as the backing of the Content Marketing institute (CMi), the leading online site for content marketers.
*Data sources available on request
What is the content Marketing Institute?
Since 2007, Junta42 has been like the eHarmony for content marketing
for some of the world’s largest brands. they provide a free service for
organizations that need expert content providers to produce and distribute
their content. they are one of the go-to communities around content
marketing, with the annual content spending report, the list of top 42 content
marketing blogs and many other resources.
Junta42’s sister site is the CMi, which helps marketers specifically with the
how-to of content marketing. along with its daily blog that is authored by
experts in the field, CMi also provides consulting, research and education
to help B2B and B2C marketers execute and measure the success of their
content marketing strategies.
Both sites were founded and led by Joe Pulizzi, who is one of the founders
of the content marketing movement. He has spent more than a decade
teaching marketers how to be publishers as he has traveled the world talking
to businesses, in keynotes and workshops, about the need to create valuable
media channels, leveraging print, online, in-person and social media platforms
in the process. He is also co-author of the handbook on content marketing,
Get Content Get Customers.
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Why advertise in Chief Content Officer?CCO offers advertisers access to more than 50,000 senior-level marketers and publishers
looking for products and services to help them solve their marketing challenges. With world-wide
distribution, CCO offers access to markets that are hard to reach through traditional publications.
content Marketing Marketplace*
facts:
Spending on content marketing is expanding even while overall marketing budgets are not growing.
for 2010, 59% of marketing professionals surveyed plan to increase their spending on content initiatives
(as compared to 56% in 2009 and 42% in 2008).
9 out of 10 B2B companies market with content and they
allocate approximately 26% of their total marketing budgets
to content marketing initiatives.
a study by the Custom Content Council at year-end 2009
reported that 78% of marketers believe content marketing is
more effective than advertising.
a 2010 study of B2B and B2C marketers by the american
Marketing association showed that social media content
marketing strategies were used by about half of all marketers in
2009, and 80% indicated it would be an area of increased focus
for their organization in 2010.
according to razorfish, a leading digital agency in the consumer
market, 80% of marketers will increase their spending on
social media activities (excluding ads) in the coming year.
*Data sources available on request
Official B2B Magazine SuppleMent
the content Marketers’ toolboxContent marketers have deep buying power—their ability to execute programs depends on products and services provided outside the walls of their building. Some products and services that content marketers buy:
• application Developers• audience Development/List Services• Blogging Software and tools• Content/editorial Development• Content Licensing• Content Strategist• CrM Systems• Digital Media/Publishing• Direct Mail Services• e-mail Marketing• graphic Design Services• internet Marketing/Link Building• Marketing/Pr Services• Measurement/roi tools• Marketing automation Services• Printing• Seo/Social Media Services• Show and event Planning• Strategic Planning• telemarketing• virtual Project team Software/tools• video Production• Website Design/Development
Interested in advertising? Call Joe Pulizzi at 216.941.5842 3
Interested in advertising? Call Joe Pulizzi at 216.941.5842
distribution
Reach over 50,000 marketers WoRldWIde.
20,000 senior-level marketers through polybag distribution with B2B Magazine.
• 80% B2B companies; 20% B2C companies
• Senior-level marketers (CMo, C-level and other executive titles)
• Broad industry reach, from financial services to travel and tourism
30,000 digital copies to executive-level marketers and publishers subscribing to opt-in e-mail lists with
private companies and associations throughout the world.
• CMi members
• Junta 42 members/subscribers
• online Marketing institute
digital editionall the great content of the print version, enhanced for online viewing and exclusive digital-only
content. the digital edition will also be promoted through the CMi and Junta42 blogs, facebook,
twitter, Linkedin and our partner sites around the world.
Benefits to advertisers 8 exclusive print sponsorship positions
Globally distributed
Reach executive-level decision-makers
Maximize your ad dollar with exposure in both
the print and digital edition
“Exclusive” content to drive traffic to
digital edition
The digital edition lets readers link directly to
your website or send you an e-mail
Premium advertising opportunities in the
digital edition
eXcluSiVe Digital-OnlY
cOntent
BOnuS DiStRiButiOn
tO Online MaRKeting SuMMit attenDeeS
• Pr newswire
• forum Corporate Publishing (germany, Switzerland, austria)
• additional partner distributions in australia, Belgium, finland, Poland and Slovenia
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Interested in advertising? Call Joe Pulizzi at 216.941.5842
Rates and sizes
display advertising
Premium Positions net Rate
Back Cover ...................................................... $8,000
ifC/iBC ............................................................. $7,500
full Page ........................................................... $7,000
Advertisers that sign-up for 4 issues will receive a 15% discount.
Print sizesad size: 8-1/8” x 10 -7/8” w/bleeds
(Please add .125” to all sides for bleed)
final trim size: 8-1/8” x 10 -7/8”
Print Material submission
electronic transmission:
e-mail to [email protected]
attn: angela vannucci
Print file formatsPrint ready PDf file•inDesign CS3 or CS4•illustrator CS3 or CS4•Photoshop CS3 or CS4•
Important: Include all fonts, photography and artwork.
digital edition (additional options)
overall Digital edition Sponsorship .................... $10,000
Digital sponsor receives logo on edition load, full page ad on opening
page (left, opposite cover), 2 banner ads, and 1 toolbar logo.
additional opportunities
rich media insertion ...................................................... $250
Custom programs .............Quoted on request
(belly-band, blow-ins, surveys, etc.)
Full page ad size: 10-7/8” x 8-1/8”
Please note that CCO uses different specifications for the Digital Edition. If you are advertising in both, you must submit 2 different ad sizes.
for the complete digital specifications for all of our Digital edition advertising opportunities, please clIck heRe.
advertising dates and deadlines
Issue date ad space Material due Issue date
January 2011 12/03/10 12/10/10 1/17/11
april 2011 3/04/11 3/11/11 4/18/11
July 2011 6/03/11 6/10/11 7/18/11
october 2011 9/02/11 9/09/11 10/17/11
Questions?
Contact angela vannucci at 440.773.3662
or e-mail: [email protected]
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Interested in advertising? Call Joe Pulizzi at 216.941.5842
2010 – 2011 Insertion orderPlease complete the information below and fax back to: 216.373.4916
if you have questions regarding materials or submission, please call angela vannucci at 440.773.3662
(Please print clearly)
name: ______________________________________________________________________________________________________
title: _______________________________________________________________________________________________________
Company name: _____________________________________________________________________________________________
Billing address: ______________________________________________________________________________________________
City/State/Zip: ______________________________________________________________________________________________
Phone: _____________________________________________________________________________________________________
fax: _______________________________________________________________________________________________________
e-mail: _____________________________________________________________________________________________________
order authorization (signature):_________________________________________________________________________________
advertisements cannot be published until this insertion order is completed and received by Z Squared Media LLC. all orders will
be invoiced by Z Squared Media LLC and are payable 30 days from receipt.
display advertising
Issue(s):
January 2011
april 2011
July 2011
october 2011
Position: ____________________________
net rate: ____________________________
digital edition
overall Digital edition Sponsorship
rich media insertion
Custom program (specify): _____________________________
Issue(s):
January 2011
april 2011
July 2011
october 2011
net rate: __________________________________
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Z Squared Media home of
CCO is a publication of
the content Marketing Institute
3317 W155 Street
Cleveland, oH 44111
216.941.5842
www.contentmarketinginstitute.com
sales
Joe Pulizzi216.941.5842 • [email protected]
PRoductIon
angela Vannucci440.773.3662 • [email protected]